TobaGrown to launch Canada’s first not-for-profit pre-rolls in Manitoba

An organization that is fighting for Manitobans’ right to grow their own cannabis is now launching their own line of cannabis pre-rolls, with proceeds going to their legal bills and several charities. 

TobaGrown is the organization that is pushing for a legal challenge of the home grow ban in Manitoba (and assisting in a similar effort in Quebec). 

The new line of pre-rolls, made with 42kg of cannabis provided by a grower in BC, will first be available to consumers in Manitoba. 

“I am proud to announce that TobaGrown will be launching a product line of not-for-profit cannabis into the Manitoba market,” said Jesse Lavoie, founder of the TobaGrown movement. “All of TobaGrown’s profits will be used to fund our legal bills for our cases, with all remaining profits being donated to multiple charities.”

Lavoi says the BC-based producer gave TobaGrown “an extremely generous price” on their cannabis, but has asked their name be kept anonymous until TobaGrown’s lawsuits are completed.

TobaGrown plans to launch two not-for-profit products in 2022. The first product, “TobaRolls”, will be a pack of three 0.5 gram pre-rolled joints and will consist of flower sourced from a small batch Licensed Producer based in British Columbia. TobaGrown’s aim is to have TobaRolls available for purchase this February or early March.

The second product, “The TobaSquad”, is a line of pre-rolled joints that will be released later this year and will consist of flower sourced from multiple Manitoba Licensed Producers including Cypress Craft, Natural Earth Craft Cannabis, Grump Weed, Prairie Trichomes, Kief Cannabis and Alicanto Gardens.

“We are excited to be working with TobaGrown, showcasing the high-quality cannabis that Manitoba produces. There is a lot of potential here for us all to chase our passion for growing and journey together in a new market,” says Adam Carritt, Cultivation Operations Manager and RP at Prairie Trichomes.

Lavoie says the collaboration between multiple Licensed Producers to form a not-for-profit product line has never been done before in the world until now.

“To my knowledge, TobaRolls and TobaSquad will be the world’s first not-for-profit legal cannabis products, and I’m very happy the Manitoba market will be leading the charge on this,” explains Lavoie.

The following Manitoba Dispensaries have all agreed to carry the products:

  • The Joint Cannabis
  • Uncle Sam’s
  • Tweed
  • Garden Variety
  • AAAAA Supercraft
  • Character Cannabis
  • Jupiter Cannabis
  • Tokyo Smoke
  • BigBuds
  • Cottage Country Cannabis
  • Fiddlers Green
  • Atomic Flower
  • Starbuds
  • My Two Sons
  • Prairie Trichomes
  • META
  • Farmer Jane
  • Flamingo Cannabis
  • and more…

“We are happy to be a part of the TobaGrown movement,” said David Hargreaves, CEO and President of Grump Weed, a micro producer located in Manitoba who is one of several producers providing products for the project. 

“As a locally owned Manitoba craft cannabis company, we are excited to team up with other local businesses to help generate revenue for Manitoba Charities. Jesse at TobaGrown has done good things for the community, and it’s great to see his skills and expertise being used for another worthy cause. We can’t wait to get some of our premium, pesticide-free, aeroponics cannabis into the TobaGrown brand.” 

TobaGrown has also partnered with CannMart, a sales-only Licensed Producer based in Ontario, and a wholly-owned subsidiary of Lifeist Wellness Inc., whereby CannMart will sell the end products of TobaGrown and its cultivation partners into the Manitoba market through the MBLL.

“CannMart believes strongly in the democratization of cannabis for all Canadians,” added Daniel Stern, CEO of CannMart. “We couldn’t be more pleased to partner with TobaGrown on a meaningful cause that will help move the needle to allow for all Canadians to have equal rights when it comes to personal production of cannabis. This not-for-profit initiative is an industry first, a great cause to support, and something we are proud to be a part of.”

TobaGrown expects to have TobaRolls available in the Manitoba market in late February or early March 2022. 


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