Canadian cannabis companies bringing THC-infused sublingual pouches to market

| Staff

Two Canadian cannabis companies have recently launched the first THC-infused oral pouches, Sensi Brands’ Chillows by Potluck and the Good Shroom Co’s DYP’s.

Both brands’ products are marketed as pouches to be placed in the lip or gum, similar to caffeine and nicotine-infused pouches like Zyn and Zonnic, which have exploded in popularity in 2024.

The Good Shroom’s DYP’s were first announced on October 22, 2024, quickly followed by Sensi Brand’s Chillows on November 25. Both come with ten 10mg THC pouches per container. The Chillows are advertised as having a rapid onset, delivering THC effects within 10 to 15 minutes, and come in four flavours, while the DYP’s come in two flavours. 

The DYP products reached shelves in Alberta in early November with plans to launch in Ontario in 2025, while the Chillows are expected to be available in Ontario, Manitoba, Saskatchewan and Alberta retailers starting the week of December 9, and additional provinces in 2025. 

“We are thrilled to bring DYP’s to market in Alberta,” said Eric Ronsse, CEO of The Good Shroom Co Inc. in a press release in October. “This product launch represents an important milestone for our company and for the Canadian cannabis market. DYP’s offer consumers a convenient, affordable, and familiar way to consume THC, and we believe the strong feedback from our sales team demonstrates the potential of this new category.”

Sensi Brands CEO Tony Giorgi says the process of developing the product from concept to retail shelves was around two years, with the company taking care to ensure they could control every aspect of development and distribution. 

“Innovating and delivering a breakthrough product that redefines how cannabis is consumed was a challenging and extremely rewarding journey that we started over 2 years ago,” said Giorgi.

“The creation of “Chillows by Potluck” required the development of a new domestic supply chain and build-out of our internal manufacturing capability. Sensi Brands proudly manufactures all products internally, providing Sensi with first mover advantage, full control over production IP and quality and the ability to rapidly scale to meet consumer demand,” he added. “We believe our customers appreciate the quality of our locally sourced and manufactured products compared to container sourced.”

Sensi Brands carries an array of products under its Potluck brand, as well as Station House (which is also the third cannabis farmgate store in Ontario), Sensimilia, and Good Greens Medical.

The Good Shroom has launched unique products like its THC-infused ramen noodles and infused crunchy peanuts, as well as edibles, pre-rolls, and capsules.

Editor’s note: Another company, Six One Charlie, also has a similar product available on the medical cannabis platform Mendo Cannabis (h/t to Doug from Winnipeg for the heads up).

Stigma Grow recently launched their own THC pouches as well under the Dab Bods brand.

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