The newest quarterly wholesale cannabis figures from the BCLDB show the market continuing to slow following six years of rapid growth.
Direct delivery sales declined somewhat in the first three months of 2025, while disposable cannabis vapes continue to show meteoric growth.
Wholesale cannabis sales in BC in the first three months of 2025 (Q4 2024) were $144 million, up 9% from the same period in 2023, but down slightly from the previous quarter ($146.9 million).
The province wholesaled 37,994,784 grams of cannabis in January, February, and March 2025. The average price of all cannabis products stayed level at $3.79 per gram, after several consecutive quarters of declines. The average price of dried flower was $3.15 a gram, a one-cent increase from a historic low set in the previous quarter.
At the end of the reporting period, there were 513 retail cannabis stores in BC, up from 512 in the previous quarter and 501 in Q4 2023.
Seven-gram SKUs showed the most year-over-year growth in the first three months of 2025. One gram and 3.5 gram SKUs saw declines in terms of dollars and grams sold, while lower-priced (>$5/gram) 7-gram SKUs again showed an increase, as 14-gram SKUs under $3 a gram and over $5 a gram.
One-ounce SKUs of dried flower showed modest growth for those priced below $3 a gram, but declined for those above that price per gram.
Wholesale sales of edibles and beverages also showed increases (20% and 15% sales YOY volume, respectively, and 15% and 35% units sold).
Vape pens and pre-rolls also showed growth, while ingestible extracts (oils and caps) and seeds declined, although this year-over-year decline was driven by the disappearance of products like Jolts and Glitches. Cannabis topicals showed very modest increases.
Disposable or All-In-One (AIO) vape pens again showed a massive increase in sales in the most recent reporting period, with a 171.4% increase in sales and 92.7% in terms of units sold compared to the first three months of 2024. Units of AIOs sold in the first three months of 2025 (278,489) increased 7% compared to the last three months of 2024.
Despite this rapid growth, this is still a much smaller market share than the 510 vape market, with 977,769 units sold in the first three months of 2025, with $23 million in wholesale sales.
Sales through BC’s Direct Delivery program, which allows some small-scale BC cannabis companies to ship directly to retailers, declined year-over-year and in comparison to the previous quarter.
There were 490,887 grams of cannabis sold through the program in the first three months of 2025, down 18.5% from the same period in the previous year and down 12.9% from the previous quarter.
This also brought wholesale sales figures down, with a 19.8% YOY decline and a 6% decline from the last three months of 2024.
Unlike the overall pricing trend of cannabis sold in BC, the per gram price in BC’s direct delivery program increased 1.6% YOY to $4.87 a gram and a 6% increase from the previous quarter.
The price of dried flower sold through the program also increased, up 1.9% YOY to $4.50 a gram, and a 13.1% increase from the previous quarter.
