StratCann’s Growing Relationships event held in Kelowna, BC on September 26, 2022, was a resounding success, with a sold-out crowd of 180 attendees made-up primarily of retailers and producers (micro and standard). 

The event gave BC producers, especially micro and other small craft producers, an opportunity to connect with retailers from around the province in a relaxed yet professional atmosphere while enjoying the beautiful venue located on the shore of Okanagan Lake.

In addition to various presentations and panels included in the half-day event, StratCann held an industry roundtable where we asked for feedback from all of our attendees on what they see as some of the most important industry issues from their perspectives. 

As our main presentation room held 18 tables with 10 at each table, we had a representative from each of the 18 tables provide feedback on the various issues they wanted to highlight based on their discussions.  Below is a collection of those responses.

While there are many well-known issues that arose across the groups, such as federal excise taxes, 10mg edibles limits, provincial makeups, retail saturation, and marketing restrictions, many other less-common issues were also raised. These included banking and insurance issues (including provincial recall insurance), especially for smaller independent companies, the inability of producers to provide samples to retailers, and the inability of producers to easily know in which BC retailers their products are being sold.