High Tide Inc. is expanding its Cabana Club membership program across the entirety of the United States, the European Union, and the United Kingdom.
The Calgary-based company is also adding snacks and confectionary to its e-commerce offerings, which currently include hemp-derived CBD products, consumption accessories, and related merchandise.
The company tied the announcement with the consumer cultural phenomenon known as “Cyber Monday,” and seeks to consolidate its e-commerce footprint.
“I am excited to announce that, in celebration of Cyber Monday, we are taking our highly successful Cabana Club membership program global,” said Raj Grover, Founder and Chief Executive Officer of High Tide. “The CBD and consumption accessory markets are still fragmented across the US and Europe, which presents a significant opportunity for High Tide to lead consolidation efforts as we expand our international e-commerce footprint. With our proven track record, I am confident that we will disrupt the global online space in the same transformative way we’ve reshaped the Canadian cannabis landscape.”
Grover adds that he is “particularly excited about the launch of our international snacks and confectionery category, which complements our cannabis offerings and holds substantial growth potential.” He continued that “sales across our ancillary cannabis e-commerce platforms have declined, particularly in the CBD segment,” noting this trend is not unique to High Tide, as CBD sales have decreased globally over the past two years. This decline was balanced by what High Tide says was their strong brick-and-mortar presence.
The new global Cabana Club interface will provide members with a single point of login to access savings with the lowest price guaranteed. In the US, members will be able to purchase hemp-derived CBD, consumption accessories, and international snacks and confectionary items from Smoke Cartel, Daily High Club, DankStop, NuLeaf, and FABCBD.
Members across the entire EU and UK will now have access to these same products through Grasscity and Blessed CBD. Members can also access an exclusive page featuring additional Cabana Club and third-party coupons.
The company says it hopes the enhanced Cabana Club launch will place it in a strong position to take advantage of emerging adult-use markets as it opens outside of its Canadian home base. The “aggressive” discounting on merchandise will be partially offset through the sale of additional ELITE memberships.
For the first year, those signing onto ELITE in the US, EU, and UK can do so for significant discounts.
