A Canadian cannabis ERP company, GrowerIQ, will represent Team Canada in an upcoming trade mission to Australia. 

The program, which will take place from February 16 to February 21, 2025, is sponsored by Global Affairs Canada and will include visits to cannabis markets in Sydney and Brisbane.

Andrew Wilson, founder and CEO of GrowerIQ, says the mission provides an opportunity for the company to further engage with Australia’s rapidly evolving cannabis industry and build on its current presence in the market. 

“We are honoured to join Team Canada on this important mission,” says Wilson. “This opportunity underscores our commitment to innovation and collaboration in the global cannabis industry. We look forward to building stronger ties with Australian cannabis businesses and helping them achieve new levels of traceability, compliance, and operational excellence.”

GrowerIQ will showcase its AI-powered technology designed to support GMP-compliant businesses.  The company is also participating in the Australian Medical Cannabis Symposium.

Global Affairs Canada is a federal agency with duties that include managing Canada’s diplomatic and consular relations and promoting the country’s international trade. 

The Team Canada Trade Mission to Australia was announced in October 2024 by Mary Ng, Minister of Export Promotion, International Trade, and Economic Development, as part of Canada’s Indo-Pacific Strategy.

These trade missions allow representatives from different Canadian organizations to gain market exposure and pursue commercial opportunities and partnerships. 

During the Team Canada Trade Mission to Australia, Canadian companies will learn about opportunities in various sectors, including agri-food and agritech, clean energy, mining, and information and communications technologies.

Highlighting past program successes, the Canadian government says a 2023 Team Canada Trade Mission to Japan led to at least 70 new contracts with an overall value estimated at nearly $30 million.

Export-ready Canadian companies of all sizes with an interest in the Australian market were encouraged to participate in the mission. 

Australia is the world’s 13th-largest economy (Canada’s is the ninth), and Australia’s medical cannabis industry is closely connected to Canada’s. The country legalized medical cannabis in 2016. In 2021, Canadian companies exported nearly 5,800 kg of cannabis to Australia and by 2023, that figure was over 34,000 kg.

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