Ontario-based Greenway Greenhouse Cannabis Corporation has entered into an asset purchase agreement with Choice Growers Cannabis Inc. to acquire the company’s consumer brands.
Under the December 17 purchase agreement, Greenway acquired all of Alberta-based Choice Growers‘ consumer packaged goods brands, SKUs and listings of the brands, trademarks, goodwill, and other associated intellectual property.
The deal includes a write-off for the amount Choice Growers owes Greenway and a royalty payment equal to varying percentages of net revenue over a period of six years.
The acquisition includes all of Choice Growers’ brands, including Grapefruit God Bud (also known as Grape God), The Jeffrey, Watermelon Pebbles, Pink Lemonade, Duke Nukem, Tangerine Dream, and Blackberry Cheesecake.
In a press release, Greenway says the acquisition will enable it to expand further into the CPG sector of the Canadian cannabis market and introduce its products to a broader audience nationwide.
Jamie D’Alimonte, CEO of Greenway, said: “Acquiring the brands from Choice Growers will help Greenway grow the number of SKUs we have in Ontario and bring Greenway products into new provinces. The Choice Growers team have built strong brands that have demonstrated real consumer appeal. As with many cannabis brands, future success will depend on delivering great products and ensuring they reach consumers at an affordable price.”
“We are excited to combine our high quality, low cost cultivation with the consumer brand recognition of Choice Growers’ products. Our team is looking forward to bringing these brands under the Greenway banner, to enhance profitability and introduce Greenway’s quality cannabis to new consumers across Canada.”
Greenway recently reported net revenue of $1.8 million in Q2 2025 but an operating loss of $770,347, and loss and comprehensive loss of $1 million.
Greenway’s primary business model is to cultivate, bulk package, and wholesale dry flower to other cannabis companies. In addition to wholesale sales, Greenway sells cannabis through its brands, EPIC Cannabis Co. and MillRite, with pre-rolls and 7-gram SKUs of flower. MillRite saw a 71% increase in total units sold from the previous quarter (Q1 2025).
The company has a licensed indoor nursery and a separate licensed greenhouse for standard cultivation. The nursery is currently used to store and maintain mother plants and genetics, and to propagate clones and vegetative plants for the greenhouse.
