BC Cannabis retailers Seed & Stone and Songhees Cannabis are providing the cannabis space at Victoria’s Rifflandia this year, at the Matullia Lands in Rock Bay from September 13-15, 2024.
The retailer will provide a space for attendees of legal age to order cannabis to be delivered on-site, as well as a dedicated consumption area.
This is the second year the multi-stage outdoor music festival in downtown Victoria has allowed such a space. In 2023, the festival organizers worked with a different retailer to offer a similar space dubbed Splifflandia.
Morgan Sutherland, Head of Partnerships at Rifflandia Entertainment Co. says that building on last year’s inaugural cannabis area, this year’s Splifflandia will also include a dedicated consumption lounge in partnership with cannabis producers.
“Splifflandia at Rifflandia Festival is presented by Seed & Stone and Songhees Cannabis,” explains Sutherland. “Together, they bring a streamlined cannabis delivery system to the festival by using their online order platform and delivery service. In addition to our Splifflandia delivery point, the festival will this year feature a 19+ consumption lounge with activations from licensed producers.”
“Rifflandia is proud to be partnering with Seed & Stone and Songhees Cannabis as part of our commitment to supporting local, Indigenous-owned businesses,” she adds. “Not only does providing these services on-site create a more fulsome experience for festival attendees, but by making safe, regulated products available to folks, we are able to address concerns about safer supply and harm reduction at our event.”
Rifflandia’s location this year is on traditional lands belonging to the Songhees and Esquimalt First Nations. The Songhees First Nation represents the Songhees or Lekwungen people, located around Victoria, British Columbia. The Nation operates Songhees Cannabis in Victoria in partnership with Seed & Stone and a second Victoria location under the Seed & Stone banner.
Vikram Sachdeva, founder and CEO of Seed & Stone, says he and his team are excited to have a chance to provide such a space for festival-goers, along with their longtime partners at the Songhees Nation.
“Our partnership with Songhees Nation holds deep significance for us at Seed & Stone,” says Sachdeva. “This collaboration allows us to honour and showcase Songhees culture and heritage at Rifflandia, bringing a unique and powerful aspect to the festival. It’s not just about the music and the products—it’s about celebrating community, heritage, and the journey of cannabis from stigma to acceptance.”
Rifflandia Festival is one of Vancouver Island’s oldest music festivals. The Matullia Lands overlook Rock Bay and upper Victoria Harbour.
“We are proud to host Rifflandia on the traditional lands of the Lekwungen peoples, including the Songhees and Esquimalt Nations, at Matullia in Rock Bay,” said Songhees Chief Ron Sam in a comment provided to StratCann through Seed & Stone. “This year marks a historic moment with the first-ever cannabis consumption lounge, in partnership with our long-time partners, Seed & Stone, celebrating our culture and the progressive acceptance of cannabis at this event.”
Featured image provided by Rifflandia, taken Laura Harvey.
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