Wholesale cannabis sales in BC remain relatively stable in Q3 2024, direct delivery sales rebound

| David Brown

Wholesale cannabis sales in BC in the last three months of 2024 (Q3 2024) were $146.9 million, up 7.5% from the same period in 2023, but down slightly from the previous quarter ($147.2).

The province wholesaled 38,727,543 grams of cannabis in October, November, and December 2024. The average price of all cannabis products continued to decline to $3.79 per gram, while the average price of dried flower also reached its lowest yet at $3.14 a gram. 

At the end of the reporting period, there were 512 retail cannabis stores in BC, up from 510 in the previous quarter and 496 in Q3 2023. 

Sales of 1, 3.5, and 14/15 gram SKUs declined year-over-year by 8.4%, 24.3%, and 0.9%, respectively, while sales of 7 gram SKUs increased by 26% and 28 gram SKUs increased by 7.2%.

The total grams sold for 1 gram and 3.5 gram SKUs declined by 9.6% and 19.8%, respectively. However, the total grams sold for 7-gram SKUs increased by 33.4%, while 15/15-gram SKUs increased by 6.8%, and 28-gram SKUs increased by 8.3%.

Inhalable extracts sales were $55.4 million, cannabis flower was $44.2 million, and pre-rolls were $31.9 million. 

Edibles sales totalled $7.8 million, while ingestible extracts (capsules and oils) were $4.2 million, and beverages were $2.7 million. 

Topicals sales were $751,403, and seeds were just $5,600. 

Inhalable extract sales increased by 15.7% year-over-year, and units sold increased by 13.8%. Dried flower sales increased by just 0.8%, while units sold decreased by 1.7%.

Beverage sales increased year-over-year by 18.5% and 12% by units sold, while pre-rolls sales increased by 8.2% and units sold increased by 9%.

Edibles sales increased year-over-year by 2.1%, while units sold increased by 18.9%. 

Disposable vape pen sales increased by a whopping 193.9% year-over-year and 92.6% in terms of units sold (258,418 units sold), continuing an ongoing trend. Sales of infused pre-rolls increased by 19.3%. 

Sales in BC’s direct delivery program, which allows some BC cannabis companies to ship directly to retailers, bypassing the provincial central warehouse, showed quarterly increases following several previous declines. 

While the total grams sold of cannabis (including equivalence) through the program were down 21.1% year-over-year at 554,102 grams, this figure was up from the 484,000 grams sold in the previous quarter, reversing an earlier trend

Similarly, wholesale sales through the direct delivery program were down 19.8% year-over-year to $2.5 million, up from the $2.3 million sold in the previous quarter.

The average price of cannabis sold in the program was $4.58, up from $4.51 in Q3 2023, but down from $4.79 in the previous quarter. 

The average price of dried flower in direct delivery was $3.91, down from $3.93 in the same quarter last year, but down from $4.34 in the previous quarter of 2024. 

The sales of cannabis edibles and beverages were $57,047 in Q3 2024, up from $47,831 in Q2 and $16,169 in Q3 2023. 

Sales of cannabis flower were $1.20 million, down from $1.24 in the previous quarter and $1.9 million in the same quarter last year. 

Ingestible extracts sales in terms of dollars sold increased by 20.9% year-over-year, inhalable extracts increased by 89.9%, pre-rolls declined by 38%, seeds declined by 67.4%, and topicals increased by 94.5%.

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