Skip to main content

Tag: Australia

Aurora announces distribution partnership between MedReleaf Australia and The Entourage Effect

Aurora Cannabis has announced a distribution partnership to broaden access to its medical cannabis products in the Australian market.

The deal, announced on December 17, 2024, is between The Entourage Effect—which provides comprehensive distribution and support services to pharmacies in Australia—and the Aurora subsidiary MedReleaf Australia.

The Entourage Effect will serve as a wholesaler for MedReleaf Australia’s portfolio of products under the CraftPlant, Aurora, and IndiMed brands. Aurora acquired MedReleaf Australia, formerly Indica Industries Pty Ltd, in February 2024.

“We are thrilled to be partnering with MedReleaf Australia to facilitate the distribution and wholesaling of their products,” said Lisa Varley, CEO of The Entourage Effect. “This collaboration marks a significant milestone for both companies, underscoring our shared commitment to improving patient access and advancing the Australian medicinal cannabis market. Together, we are well-positioned to better serve the needs of patients across the nation.”

Andre Jerome, executive vice president of global business development at Aurora, says the deal will help expand Aurora’s footprint in the Australian medical cannabis market. 

“We are deeply committed to broadening access to premium medical cannabis for the expanding community of patients who rely on Aurora, and we seek the right partners in the markets in which we operate to make this happen,” said Jerome. “Our new partnership with The Entourage Effect broadens our already robust distribution in Australia, ensuring even greater access to our high-quality medical cannabis portfolio, reinforcing our commitment to patient care.”

Aurora Cannabis brought in $81.1 million in net revenue in the three months ending September 30, 2024 (Q2 2025), and reported a net loss of nearly $13 million in the company’s most recent quarterly report

Just under $15.1 million of Aurora’s international sales were in the Australian market in Q2, while $20 million were in Europe and $26.3 million were in Canada.

Aurora’s major subsidies include Aurora Cannabis Enterprises Inc., Aurora Deutschland GmbH, TerraFarma Inc., Whistler Medical Marijuana Corporation, Bevo Agtech Inc., CannaHealth Therapeutics Inc., and ACB Captive Insurance Company Inc.

The Entourage Effect lists several other cannabis brands under its distribution wing, including Canadian brands like Lot 420, Redecan, Tilray Medical, and Broken Coast.

Related Articles

Australian Senate rejects cannabis legalization bill

The Australian Senate voted to discontinue debating a cannabis legalization bill on Wednesday, November 27. 

The legislation, Legalising Cannabis Bill 2023, was initially introduced at first reading in August 2023 by Australian Greens Senator David Shoebridge. The bill intended to establish a national framework for legalizing and regulating cannabis across Australia. 

Following an hour of debate at the second reading on November 27, the Australian Senate voted 13-24 against continuing the bill. All eleven Green Senators, plus Independent Senators Lidia Thorpe and Tammy Tyrrell, voted for the bill.

The bill proposed to create an age of access of 18, allow growing up to six cannabis plants per home, and allow for retail sales in “cannabis cafes” that could also serve as outdoor consumption spaces. It included provisions for production and retail licences and proposed that any applicable fees for such licences would not apply to Indigenous Australians. 

It also would have sought to establish a national agency, the Cannabis Australia National Agency, to regulate production and retail licences, import, export, and more. The agency would also have maintained a “Register of Cannabis Strains.” 

In response to the bill’s failure to advance, Senator Shoebridge said “Labor and the Coalition once again teaming up to vote down law reform the community wants” in a post on social media platform X.

“We see so many positives with legalising cannabis. We don’t pretend the drug is without harm; we just know that legalising it will radically reduce the harm,” said Shoebridge in his closing comments during second reading of the bill. “We can see from North America, from Europe and from countries in our region that there are different ways of legalising cannabis, and our model understands the best evidence. We don’t want rampant advertising. We want to get rid of big pharma, big tobacco and big alcohol and have them play no part in this industry.”

Canada received specific mention in the debate as well, when an opposing Senator, Paul Scarr, argued—referencing a Deloitte study—that since the illegal cannabis market has not entirely disappeared from Canada, legalization doesn’t work.

“I want to address a few points which have been touched upon in the debate,” said Scarr. “The first is in relation to organised crime. We should be very clear that the evidence from overseas is to the effect that regulating the recreational use of cannabis and marijuana does not deal with the organised crime issue. We have the benefit in this place of looking at the lived experience in other jurisdictions, and I’ll refer to two of them. The first is Canada. I want to quote from a study which I refer to in my additional comments, in paragraph 1.25, Clearing the smoke: insights into Canada’s illicit cannabis market. It’s the study of the Canadian market, which involved data sourced from 624 legal private recreational cannabis stores and 57 illicit online stores between May and June 2023, so this is quite contemporary data.

The estimate for illicit players’ share of the market ranged from 25 percent to 52 percent. The illicit market, which is predominantly organised crime, accounts for somewhere between—and we don’t know—25 percent and 52 percent of the Canadian market.”

These figures are somewhat out of date and misleading, however, since such figures are difficult to estimate. In Statistics Canada’s most recent Canadian Cannabis Survey from 2023, about 73% of cannabis consumers reported purchasing their cannabis from a legal source, a number that has continued to increase since legalization. 

Only 3%-5% of people in the survey who said they had used cannabis in the past year reported using an illegal or unlicensed purchase source.

About three-quarters of those who had used cannabis in the past 12 months (69%) reported in the survey that they ‘always’ obtain cannabis from a legal or licensed source, while 10% responded ‘mostly’, 6% responded ‘sometimes’, 6% responded ‘rarely’, and only 9% responded ‘never’.

Senator Shoebridge says his party will continue to work on legalizing cannabis in Australia despite the Senate’s rejection of his bill.

Australia’s cannabis regulator has issued more than $600,000 in fines

Australia’s Therapeutic Goods Administration (TGA) has issued 35 infringement notices totalling six cannabis businesses and two individuals for the alleged unlawful advertising of medicinal cannabis on their websites and social media platforms.

The businesses include licensed medicinal cannabis manufacturers and importers, a health clinic, and a retailer. The TGA alleges that each business unlawfully promoted the use and supply of prescription-only medicinal cannabis.

The total of the fines is AUD$ 627,252 (CAD$ 571,355). The six infringement notices were issued to Botanic Wellness Limited (13 notices for a total of $244,140), Grandiosa Imports Pty Ltd (7 and $131,460), Releaf Group Limited (7 and $131,460), NectarTek Australia Pty Ltd (4 and $75,120), Turkken Pty Ltd and a WA-based individual (2 and $22,536), Cymra Life Sciences Ltd (1 $18,780), and a NSW-based individual (sole-trader) (1 and $3,756).

These businesses also allegedly endorsed the use of medicinal cannabis for treating serious diseases, conditions and disorders, such as cancer, post-traumatic stress disorder and chronic pain. These references are considered restricted or prohibited representations under Australia’s regulations and are not allowed in advertising for therapeutic goods unless they receive prior approval or permission from the TGA. 

In some instances, the advertisements also allegedly included violations such as indirect references to medicinal cannabis, such as ‘plant medicine’, implied that medicinal cannabis had been approved or recommended by the TGA, and promoted their own prescription-only medicinal cannabis products. Cannabis products for medical purposes are unapproved medicines in Australia and are not entered on the Australian Register of Therapeutic Goods.

Advertising prescription-only medicines, like cannabis, for medical purposes directly to consumers is prohibited in Australia. The unlawful advertising of prescription-only medicines, which includes medicinal cannabis, is a breach of the country’s Therapeutic Goods Act 1989, and penalties can include fines or even civil or criminal court action.

The TGA has initiated two civil penalties and issued 165 infringement notices in the past two years, for a total of $2.3 million in penalties to organizations and individuals for the alleged unlawful advertising of medicinal cannabis.

In May, the TGA announced it had issued 11 infringement notices, totalling $171,972, to Better Leaf Pty Ltd. and an individual for the alleged unlawful advertising of medicinal cannabis on its website and social media platforms. In the same month, a National Rugby League club agreed to remove branding from medical cannabis company Alternaleaf from its jerseys and on signages displayed at stadiums during its games.

In April, the TGA began proceedings against Montu Group Pty Ltd., its subsidiary Alternaleaf Pty Ltd., and their common director, Mr. Christopher Strauch, for alleged unlawful advertising of medicinal cannabis on websites and social media. 

The Alternaleaf logo on a team shirt of a National Rugby League club

The regulators allege that Montu and Alternaleaf unlawfully advertised medicinal cannabis using terms including ‘medical cannabis’ and ‘plant medicine’ to promote the Alternaleaf online clinic. Montu is further alleged to have operated a website during Medicinal Cannabis Awareness Week 2023 which advertised medicinal cannabis to the public, also against the TGA’s marketing rules.

The agency also recently shared testing info conducted on 21 medicinal cannabis products sold in Australia for the presence of Delta-8-THC. Although no Delta-8 was detected, one product (Cannatrek) was found to be outside of the allowable 90.0-110.0% of label claim for THC.

A list of authorized cannabis manufacturers and importers in Australia can be found here