Organigram Global Inc. announced the acquisition of a Canadian cannabis beverage company with a footprint in the US market. 

The deal includes Organigram’s acquisition of 100% of the issued and outstanding shares of Ontario-based Collective Project Limited for upfront consideration of approximately C$6.2 million, potential milestone payments and potential earnout payments totaling in the aggregate up to C$24 million for the twelve-month periods ending September 30, 2025 and September 30, 2026.

“The acquisition of Collective Project marks yet another strategic milestone towards Organigram’s global leadership ambitions,” said Organigram’s CEO, Beena Goldenberg. “Not only does this acquisition represent our first commercial entry into the fast-growing hemp-derived THC beverage market in the U.S., it also fast tracks our entry into the cannabis beverage category in Canada, a category that we believe is on the cusp of growth at home as well.”

Collective Project is a brand launched by Collective Arts, a Hamilton, Ontario-based company founded in 2013, featuring over 2,000 artists from 40 countries on its cannabis and hemp-derived infused sparkling juices, teas and sodas.

“We are pleased to be working with Organigram on this transaction as not only Canada’s leading cannabis company but also one that is deeply committed to high-quality products backed by R&D and science-backed innovation,” said Matt Johnston, Collective Project co-founder. “The Collective Project brand is under good stewardship, and we expect it to flourish as US and Canadian market expansion unfolds.”  

In Ontario, Canada’s largest cannabis market, beverages were just 4% of active SKUs per category for the first six months of 2024, according to the most recently available data.  

Organigram says it believes that cannabis beverages are the most likely cannabis product to become eligible in the future for on-premise consumption, expanding distribution beyond the current retail-only framework. A change many in the industry have been asking for, neither the federal government nor provincial governments have indicated any such changes are on the horizon. 

The US, however, does feature hemp-derived THC beverages sold in traditional retail venues in some states. Collective Project is listed at Top Ten Liquors in Minnesota and Total Wines in North Carolina, South Carolina, and Indiana. 

In the U.S., Collective Project products launched in late 2024 and are currently available for sale in Minnesota, Ohio, North Carolina, South Carolina, Florida, Texas, Indiana, Tennessee, Georgia, and Kentucky, including in key retailers such as Total Wines and Top 10 Liquors. By the end of the year, it is expected that products will also be distributed in Connecticut, New Jersey, Illinois, and Alabama. In Canada, the products are currently available in Ontario, British Columbia, Saskatchewan, Newfoundland and Nova Scotia, with distribution in additional provinces to follow in the coming months.  

In early 2024, The Collective Project signed a contract manufacturing agreement with Peak Processing Solutions to manufacture six cannabis-infused beverage products on a contract manufacturing basis for Collective Project for a term of 3 years to serve the Canadian adult-use market.

The Collective Project also sells cannabis edibles through a partnership with Loosh Inc. Organigram Inc. recently announced a name change to Organigram Global Inc.