Two BC companies are bringing a joint experience to the market as the nation’s cannabis industry continues to mature and evolve. 

Terence Lee, a cannabis enthusiast in Vancouver, has been bringing his hand-rolled hash hole joints to the BC market for about a year, now in limited batches, through the province’s direct delivery program. The joints are filled with hand-selected inputs and hand-rolled by a team of four. 

Lee says he was influenced by products he’s seen gaining a foothold in markets like California and BC’s legacy market, and he wanted to elevate the pre-roll experience for Canada’s legal market. 

“The concept of the hash hole isn’t something new,” he explains. “It’s been around for a while and has been popularized recently in the California market. We just wanted to provide something like that experience.”

He explains that ensuring a quality experience starts with sourcing high-quality materials for the 1.5 grams of flower and half a gram of hash rosin in each 2 gram pre-roll. Lee and his small team will work with producers who want their products featured in this kind of product before hand-rolling them at a small facility in Vancouver: West Blvd Cannabis.

“The way the joint smokes, you can’t really cut corners with anything so it will show in the final product,” continues Lee. “I’m not just putting together any flower and any rosin. There’s a curating process. And the Jellee platform itself provides an opportunity for other LPs, from flower to rosin producers, to get showcased on the packaging itself, so it gives them a chance to showcase their product in a unique way.” 

When Lee first launched the Jellee brand in 2024, it was initially just him hand-rolling them all. With the product’s popularity increasing, he says he’s been able to bring on three others: a second hand-roller and two others, Fazel and Malik, who handle the prep work beforehand. The entire process currently can hand-roll around 150 joints a day. 

In addition to being available in a handful of BC retailers through the direct delivery program, Jellees are also available nationally to medical cannabis patients through Mendo Medical and soon will be through RecoverCann. 

“We really ensure that the flower and the rosin we’re getting from producers are high quality and it performs right, because at the end of the day, we’re creating something that we want to smoke ourselves. So the QC aspect of it is very important. The reason why it burns so well is a combination of the inputs plus how we roll them.”

A second BC company, Pure Sunfarms, a large greenhouse producer about an hour south of Vancouver, also recently released its version of a 2-gram infused hash-hole-style pre-roll. Dubbed the Canna Czar, the 2.1 gram “twax blunt” recently launched under Pure Sunfarms’ Soar brand. The product is currently available in some stores in BC and will be available in other markets like Alberta and Ontario later this year. 

“Twaxing” is the process of combining cannabis flower and extract in a joint.  

Orville Bovenschen, the president of Pure Sunfarms, says he has been trying to bring this product, first developed by Carolyn Cudmore, to market for about five years. Made with cannabis flower, shatter, distillate and kief, he says there were numerous challenges to ensure they could replicate the kind of quality of Cudmore’s product while meeting the scale required to appeal to provincial buyers. 

He says they spent years researching the product, ensuring they could replicate it in a way that created the consistency required by Health Canada regulations while also maintaining the quality of the traditional product and crafting them at a price point that consumers could still embrace.

The 2.1 gram pre-roll contains flower wrapped around a hand-rolled shatter “snake,” which is then covered in distillate and kief. Bovenschen says they experimented with different inputs, different sizes of the “snake,” and various ways to roll and pack before arriving back where they started with the original design. 

“Everything that we did impacted the quality in some kind of way. We ultimately came back to the design that Carolyn made. It was the best design, it got the best feedback from our sensory trials, and it performed the best.”

Highlighting their dedication to maintaining the high quality of the product, he says the first batch of products they sold into the BC market was just 1,300 joints. They had initially rolled 2,000, but the company decided to hold back 700, which they felt didn’t match their strict quality standards. 

Cudmore wants consumers to understand that each hand-rolled product is a work of art meant to be shared with others. 

“The Canna Czar is a throwback to the legacy days, when every joint or blunt was a work of art,” she says. “I spent years handcrafting and perfecting the recipe to create a multi-dimensional, layered experience—and now, in partnership with this incredible team, I have the privilege of bringing the art of twaxing into today’s market, and The Canna Czar to even more Canadians. Gather your friends, you’ll want to share.”

Bovenschen says a team of 12 hand-roll the Canna Czars at the Pure Sunfarms facility, with each one taking around 5-10 minutes. They’ve been busy preparing for their next orders, which will be placed in the BC market, as well as in Ontario and Alberta, later this year.

“This is a product that’s here to stay.” says the company’s president. “It’s also a sign of what we can do. We’re not just a large, inexpensive flower producer. We’re so much more than that. We’re very passionate about what we do and we’re very passionate about the products we make. And this is one of those products that fits our company well. It helps show a different side of what we are. We are truly passionate about cannabis in all forms and shapes you can think of.”

Editor’s note: This article has been updated to correct a few small errors.