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Week in Weed – April 26, 2025

This week at StratCann, we covered the ongoing “Will they/Won’t they?” with Israel’s tariffs on Canadian cannabis, with the country’s Finance Minister rejecting the proposed tariffs

We looked at the May 1 effective date for the rules allowing indoor cannabis growing at home in Manitoba, as well as some of the new clear packaging for cannabis flower beginning to hit retail shelves. 

The University of Guelph now offers four new polyploid cultivars of cannabis for triploid breeding, production, and research. Tilray is exiting the New Zealand medical cannabis market, and we spoke with a BC retailer about how a line of credit has helped them expand their footprint and grow their business. 

We also shared a guest post about a new campaign aimed at highlighting the lack of interest politicians are showing in the cannabis file this election, as well as another guest post examining the ongoing issue of interprovincial trade barriers for cannabis sales

In Finance news, Decibel released its Q4 2024 report, and Mernova Medicinal filed for CCAA protection.

In other cannabis news 

Unsurprisingly, cannabis sales declined in February (unadjusted), although they remained slightly above the sales figures for February 2024. These figures will be adjusted by Statistics Canada over time. All provinces showed year-over-year (YoY) increases, except for New Brunswick, Quebec, and British Columbia (BC). Ontario, Saskatchewan and Manitoba saw significant YoY growth. 

CTV News spoke with Miyo Askiy Cannabis Co. owner Brendan Anderson about a 4/20 gathering the store held in Regina. 

Workers at the Saskatoon locations of Fire & Flower first applied to certify the United Food and Commercial Workers’ Union (UFCW) in October 2022, with a vote scheduled the following month. Still, the effort has dragged on for nearly three years, with allegations of unfair labour practices now headed to the Court of King’s Bench. 

A Prince George cannabis retailer is one step closer to opening a new location after city council held a public hearing for a rezoning application and voiced support for it to receive a license at its Wednesday, April 23 meeting. Grasshopper already has two locations, one downtown on George Street and another in the Hart at Birchwood Mall. 

Simply Solventless Concentrates Ltd. announced that it has achieved profitability at Humble Grow Co. (formerly Delta 9) and that initial post-integration Humble results are exceeding projections. SSC also announced that it will release its 2024 audited annual financial results on April 30, 2025.

Hyasynth Bio recently listed lab equipment for sale. Hyasynth was producing cannabinoids using yeast

SNDL Inc. announced the launch of its Rise Rewards loyalty program beginning April 22, 2025, at all Value Buds locations in Alberta, Ontario, Saskatchewan, and Manitoba. 

Village Farms International, Inc. announced that on April 21, 2025, it received notification from The Nasdaq Stock Market LLC that Nasdaq approved the company’s request for a 180-calendar-day extension to regain compliance with the minimum closing bid price of US$1.00 per share listing requirement.

The Monitor in Mernova Medicinals CCAA proceedings filed its first report on April 23 with a planned date of distribution of solicitation letters and NDAs to interested parties by May 12, and a bid deadline of June 23.

CBC spoke with Kim Qvist of BC’s Life Cycle Botanics about challenges facing the industry

Pique Magazine spoke with Spensir Sangara, founder of THC Canada, Randy Tingskou, owner of A Little Bud, Jeff Sweetnam, who co-owns Spiritleaf, and Andrew Ellott, owner of The Nest and Coast Mountain Cannabis, about the state of retail cannabis in Whistler, BC.

Following CNN coverage on the topic, several media outlets picked up the story of a recent research paper that highlighted increases in “past-year” adolescent cannabis use following the legalization of edibles and extracts in Canada (except for Quebec). Although the actual increase was only from 14.6% to 15.9%, the increases do highlight differences in reported rates of use in the rest of Canada compared with Quebec’s more strict approach with access and product availability. (StratCann shared that research in last week’s Week in Weed roundup).

Another recent study reported that adverse effects to cannabis are common amongst community-dwelling older adults. Adverse effects were reported by 308 participants (61.2%) and included dry mouth, feeling high, impacting balance, and mental alertness. Compared with participants aged 50–60 years, those aged 70 years and older had lower odds of reporting any adverse effects.

New research recently published by the American Medical Association found that while the frequency of cannabis use among adults in Canada increased slightly in the years following nationwide legalization, problematic use of cannabis saw modest decreases.

A recently published data-based assessment of the impact of cannabis legalization on vehicle accident experience found the estimated seasonality and pre-legalization dynamics in Canadian vehicle insurance statistics continued after legalization without a significant change.

And yet another study concludes that shifting social acceptability of cannabis post-legalization in Canada is paralleled by increases in perceived health-related risks and decreases in perceived benefits.

Police officers from the Sûreté du Québec’s Contraband Investigation Service, following information from Health Canada, made arrests and conducted searches related to illicit cannabis in the Drummondville and Sherbrooke regions. The seizures include more than 311 cannabis plants, 6 kg of cannabis concentrate, 171 kg of cannabis, and more than 3 kg of hashish.

BC wants to seize a home where a cannabis extraction lab caused a deadly explosion earlier this year. RCMP found cannabis and a cannabis preparation/processing laboratory, including butane/propane tanks and cannabis packaging materials, following the explosion. 

Some Kahnawà:ke residents are urging band council to block cannabis stores from setting up in the community, while council recently began considering 14 applications to open cannabis shops. Last November, the Kahnawà:ke Cannabis Control Board issued its first micro cannabis production licence.

Vancouver’s formerly lively 4/20 event was… underwhelming this year

In international cannabis news

Several cannabis stocks “surged” this past week, with some speculating this could be related to a possible upcoming regulatory change in the US.

In Uruguay, after filing for bankruptcy, the Fotmer Corporation managed to restructure and return to the market.

Reuters looked at challenges with cannabis testing standards and methodology.

And finally, a piece in Slate argues that existing and past laws limiting cannabis potency are misguided, not just because they might actually lead people to consume more, but because they’re written in a way that fails to understand the complexity of cannabis potency.

BC retailer finds lifeline with credit union

A BC cannabis retailer says access to capital from a local credit union has been a game changer, allowing his small business to grow. 

Randy Tingskou, founder of A Little Bud, which will soon open its fourth location in the province, says that access to credit through Community Savings has helped him to better manage the uncertainty of the industry.

“The cannabis industry is run on a pay-to-play model, where cash is often the only option, even for placing orders to BCLDB,” says Tingskou. “This creates major barriers for retail businesses like ours looking to expand into new markets and open more storefronts. Community Savings actually fought to get us access to credit. Now we’ve shifted to credit payments for everyday expenses. This has been a game-changer in streamlining our operational costs and freeing up cash flow for growth.” 

“It’s enabled us to do a lot more with a lot less.”

He explains that regulatory roadblocks, cash flow headaches, and financial stigma have made running a cannabis business needlessly difficult. One way Tingskou suggests the provincial distributor in BC address some of these needs is by offering stores better payment options, such as net-30 or net-60, rather than only cash on delivery. 

Six years into legalization, the industry should convey more security to lending institutions, which, other than credit unions like Community Savings, often do not want to deal with cannabis because of concerns with financial risks. 

“I would really like to see our distributor step up and provide us with some type of payment options outside of cash on delivery,” he adds. “I think that it’s going to help the banking system if our sole distributor shows faith in us as retailers. I think if we can get the confidence from our distributor, it’s going to help banking regulators with their confidence, as well.”

Mike Schilling, President and CEO at Community Savings, notes that the organization is BC’s largest cannabis banker, with 233 cannabis-related business clients and over $22 million in commercial loans and working capital.

“Legal cannabis entrepreneurs have been overcharged, overregulated, and overlooked,” explains Schilling. “We’re putting money back in their pockets with smarter, fairer financial tools, because it’s long past the time the cannabis industry got treated like real businesses. We’re eliminating red tape and providing real financial support to help cannabis businesses scale and succeed. Over the last six years, we’ve made sure our cannabis members have the same banking privileges as any other industry. This community needs a financial partner that rolls at their speed, and we’re here to deliver that.”

Community Savings has also waived additional fees that other banks charge, he adds, like a fee to open an account. The credit union has provided 38 credit cards and, in partnership with We Can Capital Inc., has advanced funds against invoices from the BC Liquor Distribution Branch (BCLDB), Alberta Gaming, Liquor & Cannabis (AGLC), Manitoba Liquor and Lotteries (MBLL) and the Ontario Cannabis Store (OCS). 

“What Community Savings is doing isn’t flashy or new—it’s foundational,” says Joshua Reynolds, Director of Partnerships at We Can Capital. “They’re giving businesses the tools to function like any other industry. That shouldn’t be revolutionary, but in cannabis, it is.”

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Tilray to exit New Zealand medical cannabis market

Tilray Medical has confirmed they are leaving the New Zealand medical cannabis market to better focus on the Australian medical market. 

The company recently confirmed its exit with New Zealand publication The Post, with its final day of sales in the country set for May 31.

Although the company was not immediately available for response to a media request from StratCann, they told The Post in a statement: “Our priority is to manage this transition effectively, minimising any disruption and ensuring Tilray patients in New Zealand have access to necessary treatments during and after the transition period.

“Zero Tilray employees were impacted by this strategic decision,” it added in the statement.

In Tilray Brands Inc.’s most recent quarterly report for the three months ended February 28, 2025 (Q3 2025), the company recognized US$0.3 million of restructuring charges related to its decision to exit the New Zealand medical cannabis market.

In 2021, the company became one of the first licensed cannabis producers to operate in New Zealand following 2020 legislation that created the country’s medical cannabis system. The company sold cannabis flower and extracts (oils) in New Zealand. The company received approval for its first limited shipment to New Zealand even earlier, in 2017.

On April 17, 2025, Tilray Medical announced its first launch of cannabis edibles in the Australian market.   

Tilray also operates in Canada, Portugal, Germany, Poland, Italy, the United Kingdom, Australia, and Argentina, as well as the United States.

Recent posts on a subreddit dedicated to the New Zealand medical cannabis market make similar references to Tilray’s exit

Recently updated data on the supply of medical cannabis in the New Zealand market shows the number of packs of products reported as containing cannabidiol as the primary active ingredient only declining in 2024, while products reported as containing tetrahydrocannabinol remained relatively level. Packs of products reported as containing both tetrahydrocannabinol and cannabidiol as active ingredients increased in 2024. 

As of March 20, 2025, the country’s health agency lists 41 active licence holders, sixteen for oral liquids (five of which are from Tilray), four for sublingual solutions, one for sublingual spray, 16 for dried cannabis flower options for inhalation via a vaporiser (two from Tilray), and 18 dried cannabis flower options for preparing tea for oral consumption.

A handful of Canadian companies, such as Tilray and MedReleaf, have shipped cannabis products to New Zealand and established a footprint in the country’s domestic operations through local partnerships. Aurora recently announced its first shipment of cannabis to New Zealand in 2024.

Tilray’s international cannabis sales in its most recently reported quarter were US$13.9 million.

New Zealand Medical Cannabis Council executive director Sally King told The Post that despite Tilray’s departure, other companies, including Canadian-based Aurora Cannabis, are expanding. 

“Aurora is in the process of really establishing themselves in the New Zealand market,” she said. “It’s a real sign of confidence in the New Zealand market that they want to be here.”

King told StratCann that she doesn’t expect the move to have a significant impact on the market.

“They had a limited range and there are other imported and local options that will meet patient needs here.

“Aurora has recently taken a more proactive position in [New Zealand]—perhaps that had an influence on Tilray’s exit? Aurora has some new flower products which are being well received by prescribers and patients and is considering other formulations that we would like to see in NZ.”

She also notes that New Zealand’s accounting of cannabis sales can be misleading.

“Pack sales are misleading as there has been a shift from 10 gram to 30 gram packs for flower; it is very difficult to get clear data on the volume and product type in NZ.”

Several sources told The Post that high regulatory costs in New Zealand are challenging for companies operating there. A legalization bill was put to a referendum in New Zealand on October 17, 2020, exactly two years after Canada formally legalized the plant. The referendum, however, failed to gain enough support.

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Clear cannabis packaging making its way to shelves

Cannabis packages with transparent windows are finally making their way to some shelves in Canada, a month after new rule changes from Health Canada came into force.

In March, the federal cannabis regulator finalized a range of rule changes for cannabis producers, including several that will be noticeable to consumers, such as larger cannabis pre-rolls, streamlined labelling requirements for THC and CBD, multi-coloured packaging, QR codes, and see-through windows for cannabis flower. 

At least two producers were fully prepared for these changes and have products on shelves or coming to shelves soon that feature those cut-out windows, satisfying a demand from both the industry and consumers alike since cannabis was first legalized in Canada.

Josh Gadowski, the owner of a micro producer in Alberta called Kosyak Cannabis Group, recently introduced some of his own recently harvested cannabis in packaging that allows consumers to see the flower. The products are currently available in the Alberta market.  

Everest Cannabis from Kosyak Cannabis

The changes are a good step forward, he says. 

“[I’m] so happy about it, the window is actually a core part of my business plan,” says Gadowski. “Simplified THC numbers are great as well because most consumers don’t understand the THC/THCA distinction. Trust me, I was a budtender for two years. QR codes increase information flow to budtenders and customers and are a no-brainer.”

It’s also a way for quality flower to distinguish itself from lower-quality product better, he adds. 

“Some of the flower selling right now wouldn’t move if people could see it before they bought it. With top shelf flower, putting it in a clear bag or jar will set those brands apart. Either you have flower worthy of being seen, or you have something to hide. It’s called bag appeal, and it’s how it used to be sold.”

Chris Crosbie, the founder and chief operating officer of Atlantic Cultivation Ltd., a cannabis producer in Newfoundland, has similar packaging for his products that he hit the ground running with as soon as Health Canada made the new rules official. He says he expects them on shelves in the coming weeks.

Overall, he shares similar sentiments to Gadowski.

“There’s always value for me in letting consumers see the flower,” explains Crosbie. “Our flower presents really well and has good bag appeal, so it’s something I’ve always wanted to do. The consumer wants to know what they’re smoking. Especially with a premium brand, people want to know what they’re paying for.”

Still, he says he does see how the issue could be a challenge for some retailers, especially those in busier locations. 

A clear jar from Natural History

“At the retail level, it could definitely cause a shift in consumers. People are going to want to select their nugs, so I can see consumers coming in and wanting to see several packages, which I think is something the retailers are going to have to learn how to handle. I think the customer will be a lot happier at the end of the day, but if you’re in a high volume store and there are people lining up behind you, that definitely puts pressure on the retailer.

“I think it’s good for the industry overall. Retailers will figure out their procedures and what they allow customers to do, but I can see that being a bit of a hurdle that could create some initial difficulties for retailers.”

Atlantic Cultivation products are sold across Canada. 

Ian Scott, VP of operations at Plantlife Cannabis, with 42 retail locations in the Alberta market, says he has seen a few other products on shelves with clear packaging, including Natural History, Super Toast, and Space Race.   

“Consumers are excited,” Scott tells StratCann. “Most cannabis shops do not have products visible (such as sensory jars) as they did in the early days of legalization. Being able to see the physical product prior to purchase and not hidden in a bag only creates trust and transparency when guests are making a buying decision.”

Featured image via Atlantic Cultivation.

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Israel’s Finance Minister pushes back on tariffs on Canadian cannabis

Canadian producers exporting cannabis to Israel have received at least a brief reprieve from recently announced tariffs of up to 165% after the Israeli Finance Minister repealed the move, according to a report in Israeli media.  

The move follows an announcement on April 10, in which the country’s Minister of Economy and Industry, Nir Barkat, stated that he had accepted the proposal to impose tariffs on cannabis imported into Israel by Canadian companies at rates as high as 165%. 

The plan still required final approval from the country’s Knesset Finance Committee and Finance Minister. In a letter sent to Barkat, as reported by the Israeli news outlet Calcalist, Finance Minister Bezalel Smotrich wrote:

“I would like to inform you that unless I inform you otherwise in the coming days, I oppose the decision to impose an anti-dumping duty on the import of cannabis flowers from Canada.”

Smotrich adds that the decision could be revisited, and that the Minister of Economy could submit the proposal in the future. The objection to the plan from Smotrich was based on the timing of the announcement from Barkat, who issued the announcement on April 10, the eve of Passover, meaning many government employees, including those in the Finance Ministry, were unavailable to properly review the decision. 

“As you know, all Ministry of Finance employees and state employees were on a concentrated vacation these days, and I was not able to carry out all the work processes required for me to formulate my position in the required depth.” 

“I intend to delve deeper into this issue, God willing, in the coming days, and to the extent that this delving deeper changes my decision, I will inform you immediately,” continued Smotrich’s letter, adding “if the burden of issues assigned to me results in my delving deeper into the issue….and if my opinion changes as a result of my delving deeper, you can renew your contact with me again, and we will move forward with the decision by agreement.”

The move is a contentious one in Israel because of its impact on patient choice and future market prices, explains Tzvi Lefler, CEO at K&K Consultants Ltd., who provides consulting in the Israeli and international cannabis markets. 

While he says he understands the concerns some Israeli cannabis companies have expressed regarding claims that some Canadian companies have been selling large amounts of cannabis at low prices into the market, the approach the Ministry of Economy and Industry has taken doesn’t appear to make sense from his perspective. 

“According to the investigator, there is one company that is in charge for most of the dumping. There’s plenty of ways to deal with that without tariffs, there is no need to hurt the Israeli patients and all other Canadian exporters.”

“They know exactly who is doing what. They have the invoices. They know exactly who is selling at what price. It’s very easy. So why punish everybody? And again, this does not punish the Canadian exporters. This punishes medical patients in Israel.”

Lefler adds that the way the Minister of Economy and Industry calculated the value of Canadian cannabis was inaccurate, noting that the Ministry was comparing prices of cannabis in Canada’s domestic non-medical market, which is not comparable to the prices for medical cannabis in the export market, especially with the added costs associated with exports (like special international certifications, special lab tests, special GDP international shipment etc).

Israel’s Ministry of Health also opposes the proposal to tariff Canadian cannabis, and has faced objections from Global Affairs Canada and numerous Canadian cannabis producers.

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Week in Weed – April 19, 2025

This week at StratCann, we looked at a new report that shows Cannabis sales are slowing while market shares are shifting, and another that says Canadians want to see the next federal government provide more support for Canada’s cannabis industry.

Manitoba announced that the province is increasing its wholesale markup on cannabis, and said that stores will soon be able to order seeds. Calgary is one step closer to allowing cannabis sales at events, and Surrey, BC, sent applications for nine retail stores back to the BC government for final approval.

Israel’s Commissioner for Trade Levies says Canadian cannabis is a “strategic risk” for the country.

We also examine how 420 has evolved in Canada since legalization, as well as some of the seeds and clones available in the legal market for the 2025 growing season. 

In financial news, Tilray caused a stir by announcing a proposed reverse stock split, Avicanna reported record revenue for 2024, and a law firm announced a class action against Canopy Growth Corporation. The Monitor in Delta 9 CCAA process filed a discharge request, and the final payment was made to SNDL.

In law enforcement news, Brantford Police shut down an unlicensed cannabis store in Ontario. 

In our Insight section, we featured the tenth instalment of The Good Weed Board from Marty at Overgrown Gardens. On our profile page, we ran a profile on DEALR Cannabis’ recent rebrand and looked at the company’s focus on market dominance. 

In other cannabis news

PEI’s first cannabis trade show was held last weekend in Charlottetown. The media spoke with Alex Smith, CEO of Fresh Island Grown, about the event. 

Community Savings Credit Union in BC are celebrating 4/20 by waiving fees for cannabis businesses and calling for a financial system that treats cannabis like any other legal industry. StratCann will have more on this next week, including a case study on A Little Bud, a BC-based cannabis retailer with multiple storefronts.

Beginning with the upcoming March reference month, data on the cannabis industry will be released as part of Statistics Canada’s Monthly Survey of Manufacturing.

The team at BC’s Coast Mountain Cannabis recently offered Pique Magazine a behind-the-scenes tour of their Pemberton facility. The article is available in Pique’s hardcopy publication only. 

High Tide’s Omar Khan penned a piece in the Toronto Sun that argues cannabis can help Canada fight the trade war and crime by cracking down on the illicit market, raising THC limits for edibles, and softening marketing restrictions.

Local media shared a sponsored profile on The Woods Cannabis in Ontario’s Peel Region,  highlighting the store’s focus on CBD-rich products.  

Local media in BC shared a sponsored profile on the Imagine Cannabis chain of stores in the province. 

The Vancouver Park Board says it’s again gearing up for “unpermitted” events on April 20, including on Sunset Beach, where thousands once gathered for an annual event. 

Aurora Cannabis Inc. announced the availability of medical cannabis concentrates (inhalable resin cartridges) to patients in the United Kingdom (UK): the company’s first significant step in offering its proprietary cultivar-specific inhalable cannabis extracts in the UK market. 

Village Farms International, Inc. announced that it has amended its Fresh Produce loan with Farm Credit Canada, which it states will result in improved terms and greater financial flexibility, aligning with the company’s strategic focus on expanding its cannabis businesses internationally.

Delta 9’s Monitor, in its CCAA proceedings, has filed its ninth report and submitted an application for discharge, which will be heard on April 23.  

On April 9, the Kahnawà:ke Cannabis Control Board provided updates on 14 dispensary applications in the community. 

A break-in occurred at ​​CJ’s Cannabis & Wellness in Minnedosa, Manitoba. The owners are seeking assistance in locating the individual. 

The East Algoma Ontario Provincial Police (OPP) detachment is seeking the public’s help identifying a person of interest related to a fraud investigation at an Elliot Lake cannabis store earlier this month. 

Found among the more than 7 million contraband cigarettes seized from an overturned tractor-trailer by RCMP in Newfoundland and Labrador was a case of unlicensed cannabis pre-rolls labelled as Drizzle Factory Slims, featuring a Canadian THC logo. 

A man accused of robbing a Cannabis NB store continues to delay his case.

Police are investigating a fire at The L’Nuk Trading Post, an unlicensed cannabis store in Riverview, NB.

The largest ever study investigating medical cannabis as a treatment for cancer, published this week in Frontiers in Oncology, found overwhelming scientific support for cannabis’s potential to treat cancer symptoms and potentially fight the course of the disease itself, reports the Guardian.

A new study says increase in adolescents’ cannabis use in Canada that were associated with cannabis legalization highlights the need for stricter policy measures to curb adolescents’ access to cannabis edibles and extracts and greater awareness among adolescents about harms of cannabis use.

International cannabis news

Israel’s Cannabis Magazine reported on some of the fallout from the most recent announcement from the country’s Minister of Economy on tariffs on Canadian cannabis.

And finally, for the third time, a bill, The STATES 2.0 Act, has been introduced in the US House of Representatives to end federal cannabis prohibition in states that have legalized it, while providing for a basic federal regulatory framework for cannabis products, reports Kyle Jaeger at Marijuana Moment. The legislation would amend the Controlled Substances Act (CSA) in a way that would prohibit federal criminalization of people acting in compliance with state cannabis programs, as well as those operated by Indian tribes.

Canadian cannabis a “strategic risk” for Israel, claims Commissioner for Trade Levies

The head of trade tariffs at Israel’s Ministry of Economy, Danny Tal, says tariffs on Canadian cannabis are necessary to protect not only Israel’s medical cannabis industry but the Israeli economy in general.

In an exclusive interview with Israel’s Cannabis Magazine, Tal doubles down on his claim that Canadian cannabis companies have been “dumping” their products into the Israeli medical cannabis market at rates below cost.

The Minister of Economy recently announced a plan to move forward with tariffs on Canadian cannabis—as high as 165%.

“When there is excess production capacity, or inventories whose validity is decreasing, the seller is willing to sell at a loss,” Tal said in the interview. “It is important to understand that this levy is not intended to protect only the local industry but the entire Israeli economy. Dumping is beneficial in the short term in terms of lowering prices, but it causes the collapse of the local industry and increases prices in the long term. This is called predatory imports: I lower prices until you collapse, and then I will do whatever I want with the prices.”

The country’s investigation into allegations that Canadian cannabis companies were “dumping” their products into the Israeli market began in January 2024 by the Ministry of Economy and Industry.

“Dumping is beneficial in the short term in terms of lowering prices, but it causes the collapse of the local industry and increases prices in the long term. This is called predatory imports: I lower prices until you collapse, and then I will do whatever I want with the prices.”

The head of trade tariffs at Israel’s Ministry of Economy, Danny Tal

In the course of the investigation, it was determined that the large volume of cannabis sold into the Israeli medical market from Canada was having a significant impact on both the local market and domestic companies’ ability to compete. 

These products, determined by a 2024 report, were sold at lower prices, which Tal argued do not reflect the normal course of business, and at prices that are lower than production costs or from their prices in the Israeli market, especially given the additional costs of exporting cannabis from Canada. 

Then, on April 10, Israel’s Minister of Economy and Industry announced the nation will impose tariffs on Canadian cannabis at rates as high as 165% for the next four years.

The decision still needs to be approved by the country’s Knesset Finance Committee and Finance Minister. 

Many Canadian cannabis producers, as well as the Cannabis Council of Canada (C3), an industry association, have pushed back against these claims.

“Our members do not export final consumer-ready packaged goods to Israel, but instead export bulk raw material cannabis flower,” C3’s president, Paul McCarthy, told StratCann in 2024. “It is only once that raw material flower has arrived in Israel that local manufacturers process and package the flower for sale to pharmacies in accordance with the Israel Medical Cannabis Authority’s rules and regulations.”

In his most recent interview with Cannabis Magazine, published on April 18, Tal doubled down on these claims, calling the Canadian industry’s argument “nonsense.”

“What is sold in Canada in large packages is the leftovers from production – about 10% of the produce,” Tal is reported as having said. “They sell the most beautiful flowers to Israel – it’s the premium of the premium. They don’t sell us the same one-kilo packages that they sell there for less than a dollar, which is a loss-making price.”

If someone is trying to argue that spending 8 years investing, building and maintaining a sustainable operation in Israel is somehow nothing more than a cost-saving cannabis disposal method—that’s more than just wrong. It’s disturbing that whoever was behind this deeply flawed analysis may have a role in determining international trade policy and hurting Israeli patients.”

Mike Gorenstein, the CEO of The Cronos Group

Tal also claimed, without evidence, that it’s cheaper for Canadian cannabis companies to export cannabis to Israel than it is to destroy it. In reality, the process these companies have to go through to export cannabis can be complicated and costly

“In December 2023, Canada announced that it had a surplus of 53-54 million unsold packages—an amount equivalent to 5-6 months of consumption. The cost of destruction there is so high that it is cheaper for them to send it to Israel at a loss.”

Tal also told the publication that the Canadian industry’s claims that many of these sales are on consignment are false. 

“Consignment in cannabis does not really exist, because you cannot return goods to Canada. Canada does not allow this, despite all the quantities it exports here, it does not allow Israeli exporters to bring cannabis goods to Canada. It is completely unilateral.”

While Tal is correct that Canadian companies can generally not bring unsold cannabis back into the Canadian market, this does not support the claim that consignment does not exist. In fact, one Canadian cannabis company, Decibel, has mentioned a default of $1.6 million in a payment for shipments to Israel.

In the most recent interview, Tal also called out one Canadian cannabis company, The Cronos Group, by name. According to Tal, Cronos accounts for more than 75% of total imports from Canada, accusing them of being the biggest participants in the alleged “dumping” process.

Mike Gorenstein, the CEO of Cronos, tells Stratcann that such claims are unfounded. 

“The idea that Cronos is sitting on immovable inventory and shipping it to Israel because it’s ‘cheaper than destroying it’ is pure fiction—which is par for the course in the Trade Commissioner’s investigation,” says Gorenstein. “As I have said before, we are struggling to keep up with global demand, which is why we announced a 70% capacity expansion at Cronos GrowCo last year. 

“Let’s be clear: we do not sell at a loss in Israel. What is more troubling is that Cronos Israel is home to over 60 employees, with full-time offices and operating facilities. If someone is trying to argue that spending 8 years investing, building and maintaining a sustainable operation in Israel is somehow nothing more than a cost-saving cannabis disposal method—that’s more than just wrong. It’s disturbing that whoever was behind this deeply flawed analysis may have a role in determining international trade policy and hurting Israeli patients.”

In September 2024, Cronos joined a group of cannabis cultivators that had filed an administrative petition in the District Court of Jerusalem, Israel, against the Trade Levies Commissioner and certain Israeli and Canadian businesses in relation to the Israeli government’s concerns about “product dumping” into their domestic market from Canadian cannabis companies.

Cronos sells products in Israel under its Peace Naturals brand. n 2024, Cronos sold $28.4 million of cannabis into the Israeli market. 

Cannabis Magazine also notes that some of the most popular and in-demand medical cannabis in Israel is from Canadian companies, supporting the idea that the presence of these products in the Israeli market is a result of consumer demand for quality rather than price. 

In addition to industry pushback on Israel’s push to tariff Canadian cannabis, in November 2024, Jean-Pierre J. Godbout, a spokesperson for Global Affairs Canada, told StratCann that the agency was also reviewing the proposal to see if it is in compliance with WTO rules. 

“Canada is disappointed with Israel’s Commissioner of Trade Levies’ conclusion that imports of medical cannabis from Canada were dumped into Israel and caused material injury to the Israeli domestic industry. We are reviewing the Commissioner’s decision to assess its compliance with applicable WTO rules and have significant concerns with the Commissioner’s methodological choices and interpretations of the facts in the case. We will continue to closely monitor the development of this case, including the Advisory Committee review and Ministerial approval processes, and intervene alongside the implicated Canadian industry.”

The head of the economy, regulation and innovation at Israel’s Ministry of Health also has concerns about the proposal, saying it will harm Israel’s cannabis industry, questioning the report’s methodology and saying the Ministry of Health will not support the proposal.

Israel’s Competition Authority has also rejected the proposed tariffs, something Tal has dismissed as not being in their wheelhouse. 

The country’s Finance Minister is expected to make a final decision the week of April 21 on whether to veto the Ministry of Economy’s recommendation for tariffs up to 165%, reports Cannabis Magazine. If the Finance Minister does not veto it, the issue will be moved to the Knesset Finance Committee for discussion. The Knesset returns from recess in early May, with Tal saying the process could be completed as soon as early June.

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Selection of seeds and clones for 2025 growing season

As outdoor cannabis growers and backyard gardeners get ready for the 2025 season, an increasing array of cannabis seeds and clones is available in many provinces.

British Columbia carries seeds from BC growers like Weathered Islands Craft Cannabis and Kootenay Aeroponic Inc., as well as Alberta’s ANC Inc., under the banners Bag Seed Co. and 34 Street Seed Co.

Some stores in the province also carry cannabis clones offered through BC’s direct delivery system, which allows small-scale BC producers to ship products directly to retailers. 

In Q1 2024, which covered April, May, and June, BC sold $94,598 worth of seeds (4,460 units) through their central warehouse, as well as $1,162 worth of seeds (53 units) and $59,491 worth of plants (2,537 units) through direct delivery. 

Clones for sale on display at a cannabis retailer in BC

In Alberta, stores can carry seeds from Weathered Islands, 34 Street, and HomeGrow with Freedom from Ontario’s Montrose Cannabis and Edmonton’s Palm Gardens.

In Saskatchewan, stores carry seeds from 34 Street and Bag Seed Co., BC’s Erbaceous and Pristine, Saskatchewan’s OneLeaf, Pristine, and Encore, as well as BC’s THC BioMed.

In Manitoba, no cannabis seeds or clones are yet available. While the province quietly passed legislation late last year repealing the previous government’s ban on growing cannabis at home, details on those rules and when they come into force are still unknown. A recent memo from the provincial regulator informed retailers they would “soon” be able to order seeds. 

In Ontario, home growers can choose seeds from HCBD Organics, Bag Seed Co., the Autoflower Breeders’ Club, Homegrow with Freedom, Automatic Ganja, Weathered Islands, and Green Rose Seeds. 

Quebec does not allow people to grow cannabis at home, so seeds are not available. 

Those who want to grow their own cannabis in New Brunswick can get seeds from brands like Green Rose Seeds, ECO N.B. Proudly Grown, and AAA Cuts. Clones are also available in New Brunswick cannabis stores on a limited time basis, annually, as well as through farmgate stores, including Canada’s only farmgate nursery located in Moncton.

Screenshot of peicannabs.com

In PEI, people can choose from Green Rose Seeds, 34 Street, Humboldt Seed Company, and Parkland Flower.

In Nova Scotia, the provincial retailer lists 12 varieties from 34 Street, while in Newfoundland and Labrador, there are three options from 34 Street. 

Retailers in Yukon carry Pristine Seeds, 34 Street, Humboldt Seed Company, and Dutch Passion. There are no seeds available in Nunavut or the Northwest Territories

This is not an exhaustive list. Did we miss a seed brand in your province? Let us know!

And, of course, we would be remiss if we didn’t acknowledge the numerous unregulated sources of cannabis seeds and genetics available in Canada, which is likely a factor in why there are not more options in the legal market. 

Cannabis sales slowing, market shares shifting

A new report says the Canadian cannabis industry is continuing to show signs of slowing growth and market consolidation.

The report, compiled from data from cannabis retail digital platform Hifyre and Statistics Canada, was prepared by Zuanic & Associates, an advisory firm specializing in the cannabis and consumer packaged goods industries.

Figures from Hifyre show total cannabis sales (non-medical) grew 4% in the first quarter of 2025, compared to just over 6% growth for all of 2024, and down from mid-teens growth in 2022 and 2023.

The top three Canadian cannabis companies held a 27% share in the first three months of 2025, down from 31% in the same period in 2024. 

This is similar to sales figures from Statistics Canada, which show that the exponential growth of cannabis sales in the first few years of legalization slowed considerably in the last few years. Despite these declining increases, sales in December 2024 reached a record high. Those sales again dropped 5.7% in January 2025, following seasonal retail trends, but were still up 5.4% compared to January 2024. 

However, while Statistics Canada’s numbers show just about 1% growth in 2024, HyFire argues that the Canadian federal government’s sample sizes are too small, instead estimating a 6.4% growth in retail cannabis sales in 2024. 

This rate of growth would value the Canadian non-medical cannabis market at about $5.6 billion in 2024, compared to Statistics Canada’s estimate of $5.2 billion.

Hifyre’s figures also show 11 cannabis companies in Canada with a market share of more than 2% in the first three months of 2025. According to these figures, Organigram Global had the largest market share (11.6%), along with Tilray and VFF (Pure Sunfarms) at 9.1% and 6.2%, respectively.

The last two lost market share year-over-year, while Organigram gained, primarily due to the acquisition of Motif

Cronos and Decibel, two other Canadian cannabis companies with a significant share of the overall market, also saw a decline in their market share. Auxly, Cannara Biotech, Canopy Growth, Weed Me, and Rubicon all saw an increase. 

The Loud Plug, sold by Canadian Clinical Cannabinoids Inc., saw its market share more than double over the past two years.

Companies with double-digit sales growth (at retail) in year-over-year terms in Q1 2025 include: Auxly +32%, Cannara +37%, Canopy +28%, Weed Me +30%, and Rubicon +30%.

Companies with double-digit declines include: Tilray -14%, VFF -19%, and Decibel -22%. 

While Hyfire’s data showed 4% year-over-year growth in the cannabis market, the trend of declining market share of flower continued in Q1 2025, with a 2% year-over-year decline, while pre-rolls and vapes each saw sales increase by 10%. Edibles sales were up 2% and concentrates (non-vapes) were down 3% in this time period. Topicals were up 12%.

Despite these declines, flower was still the largest market share at 36%, and well over the majority of sales when compared with pre-rolls at 32%. Cannabis vapes were the third largest product category, accounting for 32% of sales. Edibles and concentrates were about 5% of the market, while oil/capsules and beverages comprised about 2% of the total market share. 

Tilray was the company with the largest market share of dried flower, Decibel dominated pre-rolls, and Organigram dominated the vape category (following their acquisition of Motif).

The five largest companies had a 57% share in the cannabis vape market, a 49% share in cannabis flower, and 34% in pre-rolls.

Seven cannabis producers had a 2-5% flower share in Q1 2025: Canopy 3.3% (1Q24 3.2%); Cannara 3.0% (2.3%); Canadian Clinical Cannabinoids (CCC) 2.8% (2.5%); SNDL 2.3% (2.8%); Canada’s Island Garden 2.1% (2.5%), while Rubicon and Atlantic Cultivation each controlled 2%. 

The full report can be found here

Feature image of Inspired Cannabis

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Canadians open to government support of cannabis industry

Most Canadians see the cannabis industry as a positive economic contributor or believe it could play a significant role in bolstering the country’s future, according to a new survey from Abacus Data

This support spanned across political affiliations, with the highest level of support from the Greens and NDP, followed by the Liberals, Conservatives and then the Bloc Québécois. A majority of Canadians (62%) strongly or somewhat agreed that cannabis “could be” an important contributor to the economy in the future, while only 13% disagreed. 

The survey, conducted on behalf of Moncton-based cannabis producer Organigram Global, with input from 1,915 Canadian adults from April 3 to 8, 2025, dispels the idea that politicians’ support for the cannabis industry is a politically risky stance, says the pollster, especially among Conservative voters. 

What that support could look like is unclear, though. When asked about an unnamed, hypothetical industry that had contributed $40 billion to Canada’s GDP, created 80,000 new jobs in mid-sized cities over the past eight years, and had the potential to add billions more to GDP while creating hundreds of thousands of additional jobs over the next five years, 74% of respondents said it would be a good idea for the next federal government to support such an industry. Only 2% said it was a bad idea. 

However, when told that the industry in question was the cannabis industry, those Canadians who supported the idea of federal support dropped to 48%, while those who said it was a bad idea increased to 20%. 

A majority (57%) of respondents said they believed the Canadian cannabis industry was already an important contributor to the economy, with 14% disagreeing. Support for this idea was strongest in the Prairies and Atlantic Canada (64, 65%), followed by Ontario (62%), BC (59%), Quebec (49%), and Alberta (45%). 

Openness to the idea that the next federal government should do more to support the cannabis industry was also highest in Atlantic Canada (72%), followed by Ontario (69%), BC (65%), Saskatchewan and Manitoba (62%), Alberta (59%), and Quebec (55%). 

Younger Canadians (18–29) were most likely to support the idea of the next federal government making the cannabis industry “easier” (73%), followed by those aged 30-44 (69%), then those aged 45-59 (60%), and lowest among those 60 and up (57%).

These findings, argue the pollsters, contradict the idea that cannabis might be a politically risky topic, especially among more conservative or cautious voters, although regional differences do still factor in. 

Specifics of what type of government assistance would be supported by Canadians were not clear, although the paper presenting the results suggests that this could translate into support to remove interprovincial barriers on cannabis sales, reform the excise taxation framework, standardize regulations, and encourage investment in research and development.  

“Whether you’re campaigning in downtown Vancouver, rural Ontario, or Atlantic Canada, pushing for responsible regulatory reforms or investment incentives for the cannabis sector is unlikely to provoke significant blowback,” concludes the Abacus presentation. “On the contrary, the data suggest that more than half of voters in every region and within every party’s base would be comfortable or even excited to see the industry continue to expand.”

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Calgary moves one step closer to cannabis sales at events

Calgary City Council’s Executive Committee have forwarded a plan to allow cannabis sales at age-gated events in the city.

The Planning & Development Services Report, which was created at the behest of council on February 25, was forwarded to city council during a committee meeting on April 15 for consideration on April 29, 2025. The committee voted 6-4 to send the recommendation to council, with councillors Dan McLean, Andre Chabot, Jennifer Wyness, and Sonya Sharp voting against.

Council had directed city staff to present any proposed changes to any relevant city legislation to allow for licensed cannabis sales at 18-and-up events in the city. Alberta first changed provincial law to allow such activities in 2024, allowing cities to then permit such sales in their jurisdiction. Edmonton enacted similar changes last year.

Calgary’s proposed amendments, approved by the committee on April 15, bring the city’s business licence bylaw into alignment with provincial policy and provide the opportunity for cannabis store operators in Calgary to take part in these kinds of sales at events. 

The city’s proposed amendments will allow an existing cannabis store licensee to sell cannabis at a mobile business unit and conduct temporary sales at a minors-prohibited entertainment event. An existing cannabis store licensee will not be required to get a separate licence to operate such a business. 

Provincial regulators with the Alberta Gaming, Liquor and Cannabis Commission (AGLC) will be in charge of inspecting and enforcing the temporary retail cannabis store at any minors-prohibited events. 

City of Calgary event approvals and inspection processes will remain unchanged by the new rules and will continue to be coordinated across business units and partner agencies, such as inspection of the cannabis consumption area and issuance of the temporary occupancy load card. 

Cannabis purchased from a licensed mobile retailer at an event will only be allowed to be consumed in an approved cannabis consumption area.

City staff noted public health concerns from officials with Alberta Health Services (AHS), whose recommendations include limiting sales to cannabis or alcohol, but not allowing both, and limiting cannabis sold at events to low THC products.

City Councillor Kourtney Penner, who first brought the motion to council earlier this year, previously told her council members that the goal of the bylaw change was to ensure the city can better regulate these activities. 

“What this isn’t, is creating an open and permissive environment to use cannabis at those festivals,” said Penner. “We already have regulation that defines where it can be used. So it’s not about a puff of smoke or a waft of smoke that you’re walking through. It is simply about creating a safer environment for sales on sites, just as we create a safe sales environment for alcohol. This is a legal substance where adults are making adult choices on what they choose to consume.”

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Surrey moves forward with nine cannabis store applications

Surrey City Council has finally approved a handful of cannabis stores in BC’s second largest city, more than six years after sales became legal in Canada. The applications now head to the BC government for final approval.

On April 14, the council recommended nine retail cannabis locations to the BC government for approval. The council voted 5-4 on each of the nine applications, with councillors Mandeep Nagra, Rob Stutt, Gordon Hepner, and Mayor Brenda Locke all voting against each location. 

The stores, if they receive final approval from the BC government, will be the first in the city. Surrey City Council first released a proposal for up to 12 cannabis stores in early 2024, approving the plan in April

At the time, the city had said it would consider up to two locations for each of its six distinct communities: Whalley/City Centre, Newton, South Surrey, Guildford, Cloverdale, and Fleetwood. Three of those original stores were not included in this round of approvals. 

The nine applications are:

  • Burb Cannabis on Croydon Drive
  • Dutch Love Cannabis on 24 St
  • Dutch Love on 102 Ave
  • Imagine Cannabis on King George Boulevard
  • Imagine Cannabis Co on 152 St
  • 1486965 B.C. Ltd dba Inspired Cannabis on 152 Street
  • 1181168 B.C. Ltd dba Inspired Cannabis on Fraser Highway
  • R. Basran on Fraser Highway
  • 1486965 B.C. Ltd on 150 St

BC currently lists 534 cannabis stores in the province, including 39 BC Cannabis Store locations. 

During the meeting, the COO of a BC cannabis retailer called for the City of Surrey to suspend and review its new cannabis retail licensing process, calling into question some of the city’s processes.

In a letter presented to the city, Chris Grzywacz, the Chief Operating Officer at Seed & Stone, a cannabis retail chain in BC with six locations, calls on Surrey City Council to pause its current licensing process for a handful of retail stores, suggesting that another group of retail chains seems to be the primary beneficiary of the city’s recently-changed cannabis store rules. (Note: This article was edited to correct the number of stores Seed & Stone has in BC from eight to six).

Specifically, Grzywacz’s letter highlights what he says are questionable alignments between the interests of retail chain Inspired Cannabis, such as the removal of a distance criteria from parks and playgrounds and the inclusion of experience in pharmacy operations as part of Surrey’s cannabis retail scoring criteria. The owners of Inspired have such experience, says the letter. 

It also alleges that Imagine Cannabis “shared comments related to what appeared to be internal details of Surrey’s initial cannabis retail framework” at a Surrey Board of Trade (SBOT) cannabis industry event held on March 31, 2023, which were similar to the framework the city announced a year later. 

“The degree of overlap raises questions/concerns that certain industry participants had undue access to, or influence over, the City’s internal decision-making process,” states the letter. 

The letter also states that it’s “a remarkable coincidence” that Inspired Cannabis and another retail chain, Dutch Love, submitted applications in different neighbourhoods, while alleging, with examples, a connection between Inspired, Dutch Love, and another retail chain, Imagine Cannabis. 

“Either it is a remarkable coincidence that they did not compete head on, or there was a coordinated approach by individuals and companies that share a common history to maximize market share in Surrey.”

Inspired, Imagine, and Dutch Love all have two accepted applications, each seeking approval from the city, accounting for half of the twelve locations the city opened for a potential cannabis store.   

Inspired, Imagine, and Dutch Love were not available for comment as of press time. 

Featured image shows an Imagine Cannabis in Delta, BC.

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Manitoba increasing wholesale markup on cannabis

The wholesale markup on cannabis sold in Manitoba will increase on June 1, 2025.

In a memo sent out to retailers on April 15, Manitoba Liquor & Lotteries (MBLL) instructed licensed cannabis retailers in the province that the 9% markup on cannabis products retailers buy will increase to 11%. 

According to the MBLL memo, the increase seeks to balance impacts on retailers and consumers with investments in public services for the benefit of all Manitobans.

The net revenue from Manitoba’s wholesale cannabis markup is returned to the province to help fund social responsibility and law enforcement programs related to the sale and consumption of cannabis and invest in public services, such as healthcare and education.

“We will continue working with the local cannabis industry to explore further improvements to cannabis wholesale, distribution and retail processes in Manitoba,” says the memo, in part. “These efforts have already led to a significant reduction in lead times with new delivery standards, new in-province distribution services, improvements to MBLL’s cannabis customer online portal, and soon retailers will be able to add seeds to their product mix.”

The MBLL also tells retailers that they will be able to order cannabis seeds soon and that the provincial government is looking into relaxing Manitoba’s window cover requirements for cannabis stores. The province passed legislation in 2024 that repealed a ban on growing cannabis at home, which is expected to come into force soon

Manitoba has one of the lowest wholesale markup rates in Canada, even after this increase. By comparison, Alberta’s AGLC has the lowest markup at 6%. British Columbia’s LDB adds an across-the-board 15% markup, while the Ontario Cannabis Store (OCS) has a 23% markup on wholesale cannabis flower. 

The owner of a former cannabis production facility in New Brunswick recently discovered a September 2023 federal briefing note to then-finance minister Chrystia Freeland that said markups were causing producers “financial distress” and had gone “beyond what was envisioned” in 2018. 

The province brought in $39.5 million in profit from cannabis sales in 2024.

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Week in Weed – April 12, 2025

This week at StratCann, we looked at Israel’s newest move to impose tariffs on Canadian cannabis, while SNDL entered into an agreement to acquire 32 1CM retail locations.

Recreational cannabis legalization appears off the chopping block in Germany under the new conservative government, at least for now, and participating coffeeshops in the Netherlands now must secure all their cannabis from licensed growers

New research in Canada shows legalization has been an effective tool at combating the illicit market, while another research paper in the US looks at the cannabis industry’s carbon footprint. Another new study from Canada says cannabis can help in recovery care, but stigma remains a challenge.

Quebec released the results of its sixth annual cannabis-use survey, and police in Winnipeg are targeting cannabis store customers.

In financial news, Tilray released its Q3 2025 results. 

In other cannabis news

Avicanna Inc. announced it will host its 5th medical symposium on Cannabinoid-based Medicine – “From Emerging Evidence to Clinical Practice” in the MaRS Discovery District, Toronto, on Friday, June 6th, 2025.

The Toronto Star ran another promotional piece on Organigram and its CEO, Beena Goldenberg.

A trial involving 10 Indigenous people from across Ontario facing cannabis-related charges has been delayed until the fall after a defence attorney requested the trial be postponed due to medical reasons. The trial began in January 2024, with defendants arguing they do not need a provincial licence to sell cannabis in Ontario. 

Quarterly retail commodity sales for cannabis products in Q4 2024 were $1,396,293,000

Newfoundland and Labrador brought in $15.5 million in cannabis taxes in 2024-2025, which they expect to increase to about $17.6 million in 2025-2026. This represents about 0.3% of total provincial tax sources.

MLT Aikins’ Chris Nyberg looks at the recent changes to Canada’s hemp regs

The Town of Gibsons, BC has advanced the rezoning of two existing cannabis stores whose temporary use permits had expired, following council resolutions during its April 8 regular meeting.

High Tide will open a new Canna Cabana location in Kitchener, Ontario. This opening brings High Tide’s total store count to 195 Canna Cabana branded retail cannabis locations across Canada, and 80 in the province of Ontario.

SNDL Inc. announced that its common shares have commenced trading on the Canadian Securities Exchange (CSE) under the symbol “SNDL,” effective April 11, 2025. 

The Monitor for 420 Investments Ltd., 420 Premium Markets Ltd. and Green Rock Cannabis (ECI) Ltd. provided a Supplement to the Third Report of the Monitor dated April 8, 2025 and an Amended Plan of Arrangement dated April 7, 2025. Insolvency Insider explored this in detail

The RCMP’s Southern Alberta District Crime Reduction Unit is investigating break-and-enters that occurred between April 6 and 9. The suspects are targeting rural Alberta convenience stores, gas stations, cannabis stores, vape stores, sporting goods stores, liquor stores, and grocery stores.   

A newly released study looks at the impact of legalization on cannabis exposure calls to the British Columbia Poison Control Centre. Case rates involving edibles and cannabis inhalation continued to increase after legalization, albeit at a slower pace than pre-legalization.

The proportion of new schizophrenia cases associated with cannabis use disorder (CUD) nearly tripled during a period of substantial liberalization of medical and nonmedical cannabis policy in Ontario, Canada, according to a study published in JAMA Network Open. 

Some of Canada’s top cannabis producers will be in Charlottetown, PEI, this weekend for a new expo aimed at showcasing products and growing the industry. CBC’s Wayne Thibodeau spoke with Ben Murphy of Whitecap Entertainment, the company behind this convention. 

International cannabis news

Deutsche Welle looked at the first year of cannabis legalization efforts in Germany. 

SFGate says cannabis drinks are the only winner in the California cannabis industry. And finally, The Last Prisoner Project’s Cannabis Unity Week of Action is April 29th – May 1st, 2025, in Washington, DC.

April 7 marks first day of fully-legal supply chain for cannabis coffeeshops in ten Dutch cities

April 7 marks the first day a group of cannabis “coffeeshops” in ten cities in the Netherlands will be able to only sell cannabis from authorized growers. 

The Dutch government announced its plans for a closed-loop supply chain project in 2022, which includes exploring the possibility of a “closed cannabis chain” for cannabis coffee shops in several cities across the country.

Eventually, around 80 authorized coffeeshops which sell cannabis took part in the pilot project, with some of their supply coming from ten growers licensed by the government, while also still securing some supply from their traditional illicit sources. 

In a memo first sent out in December 2024, the Dutch government said that as of April 7, all coffee shops participating in the country’s cannabis supply chain experiment will only be allowed to sell regulated cannabis. The government says it plans to review this program after about four years. 

In March, many of those shops said they were not yet ready for that transition, but the government said it was sticking to its timeline. 

As of June 2024, all coffee shops in all ten participating Dutch municipalities have been allowed to sell regulated products alongside “tolerated” products to consumers. By the end of 2024, 70 of the total 75 participating coffee shops had sold regulated cannabis flower and hash.

“Weed was sold here legally for 50 years, but the production was never legal. So it’s finally time to end that crazy, unexplainable situation and make it a legal professional sector,” Rick Bakker, commercial director at Hollandse Hoogtes, one of the regulated producers, recently told The Associated Press, regarding the April 7 deadline.

The goal of the “closed-loop” experiment is to explore the feasibility of a quality-controlled cannabis production and distribution system in the country as an alternative to the current “tolerance policy” that has not-legal-but-tolerated “coffee shop” style points of sale, and unregulated, illicit growers who supply them. 

A research paper examines the subject here, and can also be explored in-depth here. Currently, there are around 565 cannabis coffee shops in the country. 

Canada- and US-based Village Farms is also one of those companies with a license to supply cannabis to these pilot project coffeeshops. 

Following its first commercial harvest in January, the company recently said it had begun processing orders and deliveries into the Dutch market from its facility in the Netherlands.

The Leli Holland facility, one of just ten such licensed facilities in the Netherlands, is owned by Village Farms, the parent company of BC cannabis producer Pure Sunfarms. It’s approved for cultivation of up to 2,500 kilograms of cannabis a year.

Week in Weed – April 5, 2025

This week at StratCann, we explored how outdoor micros are now included in New Brunswick’s farm assistance program, and we looked at cannabis sales and inventory figures through September 2024

An Ontario cannabis retailer says it will offer pharmacist-led cannabis consultations, and Organigram will enter the US market through the acquisition of Collective Project Beverages.

A BC survey shows fewer young people using cannabis since legalization, a court dismissed an argument that cannabis seeds are not regulated under the federal cannabis regulations, and a man received a conditional sentence for the operation of an unlicensed cannabis store in Nova Scotia.

Meanwhile, New Nova Scotia cannabis regulations support community-run stores in Mi’kmaw communities

In financial news, Rubicon Organics reported its Q4 and 2024 year-end financials, Simply Solventless provided Q1 2025 guidance, MediPharm Labs reported their Q4 2024 earnings, and CanadaBis reported its Q2 2025. The court again extended the stay for 420 Premium Markets and rejected High Park’s SISP bid.

Lastly, we shared our monthly jobs recap for April 2025.

In other cannabis news

Two existing cannabis stores in Gibsons, BC, have applied for rezoning and received their first reading from council during a recent meeting. 

The City of Estevan, Saskatchewan, has accepted an application for a new cannabis store in the city, making it the sixth to be approved for development. 

Workers at WestCanna secured union certification across their two Vancouver stores with UFCW 1518. Established in 2016, Westcanna is one of the original cannabis operators in the Vancouver marketplace

Cannabis NB (CNB) is seeking an implementation partner for the implementation of the commercial cloud-based, Microsoft Dynamics 365 (“D365”) Advanced Warehouse tool. CNB requires a trusted, agile, and solutions-focused partner. 

Cova says New Brunswick is A Case Study in Canada’s Thriving Cannabis Industry.

Business law firm MLT Aikens released an in-depth look at recent regulatory changes

CBC Radio’s On The Go looked at a study that considers the impact of cannabis use on heart and brain health.

Aurora Cannabis Inc. was named an honouree on the Globe & Mail’s 2025 Report on Business, Women Lead Here list. This annual editorial benchmark recognizes the top publicly traded Canadian companies with the highest gender diversity at the executive level.

Mercanto Holdings Inc., formerly The Good Shroom Co Inc., says it has secured one of only two currently approved battery listings by Quebec’s cannabis board for the launch of the province’s upcoming vape category. Quebec is expected to approve approximately 25 vape cartridges, with listing decisions expected in the coming months.

Canopy Growth Corporation launched its Spectrum Reserve, a new medical cannabis brand in Canada. 

Calgary’s CanadaBis Capital Inc. announced that it has closed the first tranche of the previously announced brokered private placement of 11% unsecured convertible debentures at a price of $1,000 per Debenture. 

Tilray Brands, Inc. officially transitioned the cultivation of its flagship brand and strain, Good Supply Jean Guy, to its production facility in Masson-Angers, Québec. The facility employs over 100 residents of Québec and produces more than 12 tonnes of cannabis annually.

Avicanna Inc. announced that it will miss the March 31 deadline to file the Company’s audited consolidated financial statements for the year ended December 31, 2024.  

HYTN Innovations Inc. announced that it received digital Good Manufacturing Practices (GMP) certificates from Health Canada, confirming the GMP compliance of its Kelowna-based manufacturing facility. Issued under HYTN’s Drug Establishment Licence, these Certificates acknowledge the Company’s GMP status for the United States, Bermuda, and Israel. The licence enables the company to fabricate, package, and label non-sterile pharmaceuticals containing cannabis and psilocybin.

International cannabis news

Two senior members of the German conservative CDU/CSU bloc led by Friedrich Merz are demanding a reversal of the legalization of cannabis last year by the outgoing Socialist SPD-led “traffic light” coalition, the Augsburger Allgemeine reported.

In California, San Diego County’s first cannabis lounge, Sessions by the Bay, is set to open in April, located above a cannabis store. GreenState reported on several other similar new locations in California, as well. 

Gold Flora, a Southern California-based cannabis company that operates 16 dispensaries statewide, is seeking to sell its assets through a receivership

Oregon has spent $46 million fighting black market cannabis. Officials can’t tell if it’s working.

Reuters looked at how Trump’s trade war is impacting the US cannabis industry.

Between January 2021 and October 2024, 21,064 applications were filed in which Mexican citizens requested a permit for marijuana use, according to figures from a new report

A provincial Minister of Agriculture and Production in Argentina called for the legalization of cannabis. Local media reports that, in the face of the federal government’s crackdown on cannabis, including delays in registrations and renewals of Argentina’s Cannabis Program Registry (REPROCANN), the provinces are taking their regulations into their own hands. 

Outdoor micros now included in New Brunswick farm assistance program

Outdoor micro cultivators in New Brunswick can now apply for financial assistance under a provincial program to help farmers.

New Brunswick’s Sustainable Canadian Agricultural Partnership (SCAP)—part of a five-year, $3.5-billion agreement between the federal, provincial, and territorial governments—was recently extended to now include micro cannabis cultivators growing outdoors. The program aims to strengthen the competitiveness, innovation, and resiliency of the agriculture, agri-food and agri-based products sector.

The cross-jurisdictional agreement includes $1 billion in federal programs and activities and $2.5 billion in cost-shared programs and activities funded by federal, provincial, and territorial governments.

Adam Hicks, founder and head grower at Green Rose Farms, a micro located near Sackville, NB, told StratCann he recently learned the program now includes micro cultivators after reaching out to the provincial Minister of Agriculture, Aquaculture, and Fisheries, Pat Finnigan. 

In a reply to an email that Finnegan sent to Hicks on March 10, Hicks said the department recently determined that holders of federal micro cultivation licenses are eligible to apply for financial assistance under New Brunswick’s Strategic Initiative SCAP Programs. 

The provincial program provides support for New Brunswick fruit and mixed vegetable producers who want to increase production by providing financial assistance for the adoption of season extension and Controlled Environment Agriculture (CEA) technologies, the enhancement of storage capacity, and investment in on-farm equipment to improve efficiencies and build production capacity.

A media representative with the provincial Agriculture, Aquaculture, and Fisheries agency confirmed to StratCann that the decision to include micro cultivators was recently shared by Minister Hicks, and that no micros have yet applied under the program. 

“Outdoor micro-cultivators can apply for non-repayable financial assistance under New Brunswick’s Sustainable Canadian Agricultural Partnership Strategic Initiative Programs,” confirms Heather Pert, the department’s Director of Communications, via email. Each program has specific eligibility criteria. Program details can be found here.

Pert adds that applications can be submitted anytime, but some programs have an application deadline, noting that the program applies to outdoor micro cultivators only.

Featured image via Green Rose Farms

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Cannabis sales and inventory figures through September 2024

The Government of Canada recently released newly updated sales and inventory figures for the cannabis industry, highlighting changing trends as the industry continues to evolve. The newest figures are up-to-date through September 2024.

Total medical and non-medical sales in packaged units were up 4% from September 2023. The percentage of those units that were dried flower decreased by one percentage point compared to the previous reporting period to June 2024 (51% and 52%, respectively), while extracts were up two percentage points (22% to 24%) and edibles were down one point (26% to 25%).

Total package types by SKU with provincial distributors and retailers also decreased for flower, from 47% to 46%, but stayed the same for edibles and extracts. 

Approved indoor and outdoor licensed cultivation areas and processing areas increased from the previous reporting period up to June 2024.

Dried cannabis packaged inventory with federally-licensed producers and with provincial distributors and retailers continues to remain relatively level, while dried cannabis packaged sales continue to show seasonal fluctuation, with a spike in sales in the summer and a dip in the winter. 

Unpackaged inventory of dried cannabis with licensed producers continued a downward trend that has been ongoing since October 2023, reaching a low not seen since September 2020. 

Packaged inventory of edible cannabis products with provincial distributors and retailers continued a slow, long-term increase, although figures in September 2024 were down slightly from an industry high set in May 2024.

Cannabis extracts packaged inventory has remained relatively steady in 2024, up slightly year-over-year, with provincial distributors and retailers, and with federal licence holders. 

Cannabis extracts packaged sales in the non-medical market were down in September 2024 compared to previous months, and down year-over-year compared to September 2023. However, these figures were up year-over-year for August 2024, showing slow, continued growth in this sector. 

Cannabis topicals packaged inventory in the provinces reached a new high in August 2024, declining somewhat in September but still up significantly from September 2023. Sales of cannabis topicals in the medical stream reached a record high in September 2024 while non-medical sales showed year-over-year declines. 

Packaged units of cannabis plants for sale in the provincial markets spiked in April, May, and June 2024, reaching an industry-high in May of 7,283.

Packaged inventory of cannabis seeds with licensed producers and with the provinces, as well as sales, showed a downward trend in 2024, down considerably from record highs in early 2023.

Cannabis Jobs Update – April 2025

Our April 2025 jobs article highlights roles across Canada in retail, production, brand representation, and more. Whether you’re starting out or advancing your career, explore the latest openings below.

As the industry continues to evolve, businesses are looking for skilled and passionate professionals to join their teams. From hands-on roles in cultivation and processing to customer-facing positions in retail and sales, there’s a wide range of career paths to explore. 

Here’s what we’ve found for new job postings in Canada’s cannabis industry.

British Columbia

Cannavolve, located in Vancouver, is seeking a Key Account Territory Manager.

Inspired Cannabis Co. is looking for a full-time Store Manager for a Vancouver store and an Assistant Store Manager for an Abbotsford location.

Coast Mountain Cannabis in Pemberton, BC, has openings for Cannabis Trimmers.

White Ash Group in BC’s Lower Mainland is looking for a Post-Harvest Specialist to join its team.

KJ’s Best Cannabis is looking for a Store Manager for their store in Mission.

Invermere Cannabis Store has an opening for a Cannabis Retail Specialist.

Lotus Cannabis Co., located in Armstrong, is looking for a full-time Cannabis Trimmer.

B D Cannabis Store is looking for an Administrative Assistant to join its team in Kitimat.

West Blvd Cannabis has a full-time opening for a Production supervisor – cannabis processing, located in Vancouver.

Alberta

ANC Solutions has an opening for a Cannabis Production Worker and a Cannabis Production Cleaner in Edmonton.

Dog Star Cannabis is looking for Cannabis Production Personnel to join the team in Westlock.

Token Naturals has a posting for a full-time Quality Assurance Associate in Edmonton.

Banner Brands has an opening for a Quality Assurance Lead in Edmonton.

Plantlife Cannabis is looking for a Sales Associate for the Chestermere location.

Flamingo+ in Calgary is seeking a part-time Cannabis Sales Associate.

Four20 Premium Market is looking for a part-time Key Holder in Canmore.

Value Buds has an opening for a part-time Key Holder in Banff.

Westcan Cannabis is looking for a casual, part-time Cannabis Sales Staff/ Key Holder in Lethbridge.

Saskatchewan

Inspired Cannabis is looking for a part-time Key Holder in Regina.

Farmer Jane Cannabis Co. is looking to hire a full-time General Manager for its location in Regina.

The Joint Cannabis has an opening for a part-time Shift Supervisor in Assiniboia, and a full-time Duty Operations Manager in Saskatoon.

Potty Mouth Cannabis is looking for a part-time Team Member to join them in Saskatoon. 

Lucid, also in Saskatoon, is seeking a part-time Retail Sales Associate to join the team.

Canna Cabana has an opening in Swift Current for a full-time Retail Store Manager.

Manitoba

Organigram is seeking a full-time Project Manager (Product Commercialization) to join the team in Winnipeg.

Pot Life Inc. has an opening for a part-time Cannabis Shop Manager in Winnipeg.

Delta 9 / FIKA has an opening for a Retail Store Manager in Winnipeg.

Tilray has an intern position for Quality Management Systems in Ste. Agathe.

Wowkpow is looking for a Retail Customer Service Representative in Winnipeg.

Fiddler’s Green Cannabis Co. has an opening for a part-time Nights – Bud Ambassador in Winnipeg.

Ontario

FIKA Cannabis is looking for a Lead Educator to join their team in Port Carling.

Organigram is looking for a full-time Quality Assurance – QC Technician for their location in Aylmer.

Rocket Factory is seeking a full-time Senior Post-Harvest Technician in Chatham-Kent.

Aurora Cannabis has an opening for a Coordinator, Cultivation in its Markham location and a Team Member, Cultivation in Bradford.

Grodan is seeking an Inside Sales Representative for its MJ division in Milton.

The OCS has a nine-month contract position for a Business Transformation Analyst.

SNDL Inc. has a hybrid position for a Territory Manager – Cannabis Sales, in Oshawa.

Lune Rise Farms is looking for seasonal Cultivation Technicians for the facility in Teeswater. 

Cronos Group Inc. is looking to hire a Product Development Associate Scientist in Stayner.

Heavy Hitters Inc. is looking to hire a part-time Cannabis Production Technician located in Simcoe.

Heritage Cannabis East, located in Fort Erie, is looking for a Quality Assurance Associate.

True North Cannabis is looking for a part-time BudTender (Key Holder) in Aylmer.

Buddies Cannabis is looking for a full-time Retail Store Supervisor in Waterloo.

Quebec

Culture Kizos has an opening for a full-time (Bilingual) General Manager / Directeur général in Montreal.

Organigram is look to hire a full-time Technicien(ne) en Cultivation in Lac-Supérieur.

The Medicine Box is looking for a part-time Budtender for its location in Oka.

MTL Cannabis is seeking a Technicien en Post-Production Fin-Semaine, in Pointe-Claire.

Cannara Biotech has an opening for a Poste en extraction de cannabis, located in Salaberry-de-Valleyfield.

Sumo Cannabis has an opening for a full-time Journalier(ère) de production in Trois-Rivières.

SublimeCulture Inc. has an opening for a full-time Sanitation Technician / Technicien(ne) de Sanitation in Laval.

The Société québécoise du cannabis has several postings in locations throughout the province.

New Brunswick

COST Cannabis has an opening for a Part Time Keyholding Cannabis Sales Associate in Bouctouche.

Purplefarm Genetics is seeking a full-time Cultivation Manager in Fredericton.

Sana’a has a full-time opening for a Cultivation Manager in Miramichi.

Organigram is looking for a full-time Cultivation Production Planner and a Sanitation Technician, both in Moncton.

Cannabis Xpress is looking for a Cannabis Product Expert in Hampton.

Cannabis NB has an opening for an occasional Customer Experience Representative in the Saint John area.

Tilray is looking for a Bilingual Community Outreach and Sales Coordinator located in any of the Maritime provinces.

Lady Jane Cannabis is hiring a Production Assistant in Hanwell.

Newfoundland and Labrador

Atlantic Cannabis is looking for a part-time Budtender in Torbay.

Mernova Medicial Inc. is hiring a Territory Sales Representative – Cannabis, for a part-time remote/in-person position.

Nova Scotia

Truro Cannabis is seeking a full-time Director of Sales in Truro.

Apollo Applied Research Inc. has an opening for a full-time Cannabis Clinic Administrator in Elmsdale.

Breathing Green Solutions is looking to hire a Grow Team Specialist in Truro.

Mernova Medicinal Inc. is looking for a part-time, casual Packager and Labeler in Windsor.

AtlantiCann Medical Inc. is searching for a full-time Controller in Lower Sackville.

PEI

Auxly Cannabis has posted for a full-time QC Chemist in Charlottetown, and a hybrid position for a Cloud Systems Admin End User Support Specialist.

Canada’s Island Garden is looking for a full-time Irrigation Educator and a Temporary Cultivation Worker in Charlottetown.

SNDL is hiring a part-time Sales Associate in Mayfield.

Yukon

The Herbary is looking for an Assistant Store Manager, a Budtender, and an Herbmaster all located in Whitehorse.

Fire & Flower is looking for a Seasonal Shift Leader with Retail Experience in Whitehorse.

Remote Positions

Space Race Cannabis has a remote position available, adding a Territory Sales Manager – Alberta North (Edmonton-based) to its team.

Heritage Cannabis, located in Edmonton, has a remote position for a Brand Ambassador

Ontario cannabis retailer to offer pharmacist-led cannabis consultations

A company that specializes in medical cannabis access is partnering with an Ontario cannabis retailer to address consumer questions about medical cannabis. 

Apothecare, a cannabis consultation service, has announced a collaboration with a growing network of cannabis retailers, including Ontario’s Stok’d Cannabis.

Stok’d operates four cannabis stores in Ontario: three in Scarborough and one in Niagara Falls. The partnership will bring Apothecare’s pharmacist-led cannabis consultations to Stok’d customers, providing “personalized guidance tailored to their health and wellness needs,” Apothecare shared in a press release.

The move addresses a limitation in Canada whereby retail cannabis employees are not allowed to provide medical advice to customers. The Apothecare-Stok’d partnership will launch immediately, offering virtual and phone consultations for Stok’d customers. Customers can book appointments through the Apothecare website or visit any Stok’d location to learn more.

“With this partnership, Stok’d customers can now connect with Apothecare’s licensed pharmacists, who specialize in integrating cannabis into individualized treatment plans,” notes the press release. “Whether customers seek advice on pain management, sleep disorders, anxiety relief, or other medical concerns, Apothecare will provide professional, evidence-based support in a safe and informed environment.”

Stok’d Cannabis CEO Lisa Bigioni said the partnership will bring added value to their in-store customer experience. 

“At Stok’d, we believe in creating a cannabis retail experience that makes everyone feel comfortable and supported,” says Bigioni. “Partnering with Apothecare allows us to enhance that experience by providing access to professional advice for our customers. Whether you’re new to cannabis or a seasoned user, having a pharmacist’s guidance ensures cannabis products are safe for you.” 

Ajay Chahal, Co-Founder of Apothecare, emphasizes the importance of professional oversight in cannabis use.

“Many Canadians are turning to cannabis for therapeutic relief, but they often struggle to find credible advice. Our partnership with Stok’d bridges that gap, ensuring their customers have direct access to licensed pharmacists who can provide clear, evidence-based recommendations tailored to their individual health goals.”

A 2024 peer-reviewed study in BMC Medicine surveyed 5,433 Canadians using cannabis for therapeutic purposes and found that chronic pain (67%), anxiety (63.6%), and sleep issues (61.8%), were the most common conditions treated. Despite these medical needs, only 54.1% of participants had medical authorization, highlighting the need for professional guidance in cannabis use.

Many in the industry have been calling for allowing pharmacists to distribute cannabis for medical purposes. In 2024, the federal government’s expert panel even called for pharmacy access to medical cannabis. Specifically, the panel’s report recommended expanding the existing model, which permits online sales, to allow in-person cannabis access at pharmacies.

Featured image via Google Maps

Week in Weed – March 29, 2025

This week at StratCann, we looked at the nine retail cannabis locations that will move to public hearing in Surrey in April and checked in with federal cannabis licence approvals and revocations in the first three months of 2025.

We also looked at a US Cannabis industry organization that is looking to appeal to Trump by blaming Canada for the US cannabis industry’s woes. BC announced its plans to reduce direct delivery reporting requirements.

In financial news, a US court dismissed a Tilray/HEXO shareholder lawsuit, BZAM seeks another extension in its CCAA proceedings, (which was approved) Herbal Dispatch completed $600,000 in debt financing, and the CRA seeks to hold Freedom Cannabis directors liable under the Excise Act.

In law enforcement news, two teens were charged in some Calgary cannabis store robberies, and police in Ontario dismantled a large illicit cannabis network.

In other cannabis news

Organigram announced that it is changing its name to Organigram Global Inc. The name change remains subject to regulatory approvals, including the approval of the TSX. 

MTL Cannabis Corp. began trading on the OTCQB marketplace under the symbol “MTLNF” as of the opening of markets on Tuesday, March 25. 

Northern College in Ontario is offering a course on the legalization of cannabis in Canada. Students will examine the history of cannabis within Canada, develop insights into the factors behind the decision to legalize, discuss Bill C-45 and the Cannabis Regulations, and explore the emerging and dynamic infrastructure surrounding the legal recreational use of cannabis.   

A local publication noted that the Canna Farms facility is listed for sale in Hope, BC, for $4.5 million. StratCann has confirmed with Rubicon that the company is still moving forward with plans to purchase the facility from MediPharm Labs.

Canada has done more for cannabis, both medical and non-medical, than any other country in the world, said Miguel Martin, CEO of Aurora Cannabis.

CKPGToday spoke with Tyson Wall of Kush Mountain Craft Cannabis and Tara Kirkpatrick of  Backwoods BC Bud about some of the new changes to the federal cannabis regulations. 

HYTN Innovations Inc. announced that it entered into strategic supply agreements and successfully completed vendor qualification with two cannabis cultivators under its Good Manufacturing Practice (GMP) system, qualifying a minimum of 4000 kg of cannabis for the German market.

The Cannabis East consumer event will be in Charlottetown, PEI, on April 11th and 12th at the Eastlink Centre.

On March 22, 2025, Fisher Branch RCMP in Manitoba, with the assistance of several RCMP support units and Peguis First Nation security officers, executed three search warrants at residences located within the community. The search of the properties resulted in the seizure of a large sum of cash, several firearms, a handgun, ammunition, cannabis, and other drug paraphernalia. RCMP arrested two men, aged 27 and 26, both from Peguis First Nation, and subsequently released them for a scheduled court appearance on August 5, 2025. 

OPP in Ottawa stopped a vehicle while the driver was smoking cannabis while driving

On March 25, 2025, Tilray Brands Inc. received notice from Nasdaq notifying the company that it is not in compliance with the minimum bid price of $1.00 per share requirement.

Sûreté du Québec officers from the Matawinie MRC auxiliary post, in collaboration with the SQ’s Organized Crime Investigation and Coordination Division, conducted an operation today in Saint-Michel-des-Saints concerning drug trafficking and cannabis smuggling. A 51-year-old man from Saint-Michel-des-Saints was arrested as part of this operation. 

A driver in Ontario was fined $215 for having cannabis improperly stored in his vehicle. 

International cannabis news

The US Court of International Trade denied an attempt by a BC-based cannabis equipment company to expedite its case, saying the business has not shown that good cause exists.

A California bill aims to prevent a cannabis tax increase, which is set for July 2025.

Cal Poly Humboldt’s Cannabis Studies Program is hosting a Symposium on Cannabis and Environmental Stewardship to empower regenerative cannabis agriculture and best practices for licensed cannabis production.

South Africa’s Health Minister will withdraw the gazetted regulations prohibiting the sale of cannabis and hemp products to facilitate a public participation process.

A court heard that a west Belfast man stopped in a car with £165,000 in suspected criminal cash may be linked to intercepted shipments from Canada.

And finally, Virginia’s Republican governor again vetoed a bill that would have created a regulated and taxed adult-use cannabis retail market in the state.

BC to reduce direct delivery reporting requirements

Beginning May 1, 2025, cannabis companies selling through BC’s direct delivery system will only be required to report sales once a month, rather than on a bi-weekly basis. 

The move, announced by the BC Liquor Distribution Branch (LDB) on March 28, will reduce administrative fees for companies participating in the direct delivery program. 

BC’s direct delivery program, which allows some small-scale BC cannabis producers to ship products directly to retailers, bypassing the LDB’s central delivery warehouse, was first launched in 2022.

Starting May 1, 2025, eligible cannabis producers will be required to report cannabis direct delivery sales occurring in a calendar month within 15 days of the end of that month. Prior to May 1, these businesses need to continue their regular bi-weekly reporting schedule, ensuring that all sales to that point are reported by May 15. 

It is also important that companies report sales only once, since adding sales to two reports will result in those sales being processed twice.

While the direct delivery program saw significant interest in the first year of its implementation, sales through the program declined significantly before rebounding in the last three months of 2024.

Alannah Davis, the founder of Dabble Cannabis on Vancouver Island and a founding member of the BC Cannabis Alliance, told StratCann that the organization, which represents small-scale producers in BC, lobbied the provincial government for these changes. 

Although the organization, and many others in the industry, have been calling for more substantial changes to the system, such as lowering the province’s 15% “proprietary fee”, Davis said the Alliance felt this change in filing requirements was at least a more immediately-achievable win for the industry. 

“We are pleased to hear that BC LDB listened to the ask of small producers like those represented by the BC Cannabis Alliance,” Davis tells StratCann. “Focusing our efforts on tangible wins with the directly responsible departments is how we believe we will make steady progress that benefits license holders. We’re happy to see that BC is hearing the concerns of the Alliance and others on these key issues.”

The total grams sold of cannabis (including equivalence) through the direct delivery program in the last three months of 2024 were 554,102 grams (the most up-to-date figures available), worth $2.5 million. This figure was up from the 484,000 grams sold in the previous quarter.

This compares to a total of $146.9 million in wholesale sales in BC in the same reporting period.

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Cannabis PAC tells Trump that Canada is attacking US cannabis companies

In an attempt to appeal to US President Donald Trump, a US cannabis industry political action committee has released a video alleging Canada is attacking American cannabis businesses.

The video, first reported by Marijuana Moment, is one of two released by the political action committee, or PAC, that encourages the US President to reschedule cannabis from its current Schedule I status under the US Controlled Substances Act (CSA).

The previous US President, Joe Biden, had started the process of a review of that Schedule I status in 2023, a process which has faced several delays. A move to Schedule III of the US Controlled Substances Act would allow for greater ease of cannabis research and would mean cannabis could be legally prescribed by a doctor under US law, rather than just state law, as is currently the case in many US states.  

“Canada is attacking American cannabis companies, and Democrats aren’t helping,” says a voiceover in the ad that discusses Canada. “Medical cannabis is legal in 40 states, but Washington treats it the same as heroin. That means American companies can’t conduct research and are barred from the stock exchange while Canadian companies cash in.”

Because of its continued federal illegality, most US-based cannabis companies can only trade on the Over-the-Counter (OTC) markets in the US. To get around this issue, these companies often choose to list on the Canadian Securities Exchange (CSE) or the Toronto Stock Exchange (TSX). While some have speculated that a move from Schedule 1 to Schedule 3 would allow cannabis companies to list on the stock market, which the video also implies, not all agree

Canada has enjoyed a first-mover advantage regarding cannabis legalization, not only by attracting some US-based companies to list on Canadian exchanges but also by creating a cohesive federal regulatory framework that has allowed for a robust domestic market that also allows for international trade

US companies, meanwhile, can not even engage in cross-border trade between US states, much less ship products to other legal markets around the world like Australia, Israel, and Germany

When the possibility of a move from Schedule I to Schedule III was first announced, some in the Canadian cannabis industry expressed concern that Canada would lose their first mover advantage in the cannabis space

Although the inability for Canadian cannabis companies to ship their products to the US has shielded them from any direct tariff threats from the Trump Administration, the impacts of these trade wars still have indirect impacts on the Canadian cannabis market due to the complexity of international supply chains for things like packaging and labelling, as well as manufacturing equipment. 

“This is an America first fight,” the ad adds. “President Trump had the courage to sign Right to Try, healing American patients. Let’s do it again. Reschedule cannabis and put America first.”

Marijuana Moment notes that the statements about Trump’s support for Right to Try that are featured in both ads refer to legislation Trump signed during his first term, allowing terminal patients to access drugs that haven’t been approved by the Food and Drug Administration (FDA) but have cleared a Phase 1 trial.

The video cites a document released by the Canadian government in February entitled Notice of Intent to Impose Countermeasures in Response to United States Tariffs on Canadian Goods, which only references hemp products, as these are allowed to be shipped to the US, unlike conventional medical and non-medical cannabis products. 

The second video release by the PAC focuses on blaming former US President Joe Biden and the Democrats for cannabis’ illegality. Both videos appear to be framed to appeal to Trump’s worldview and biases.

9 retail cannabis locations to move to public hearing in Surrey in April

A public hearing for nine cannabis retail store applications in Surrey will be held on Monday, April 14, 2025. 

The stores, if approved, will be the first in the city, BC’s second-largest. Surrey City Council first released a proposal for up to 12 cannabis stores in early 2024, approving the plan in April

At the time, the city had said it would consider up to two locations for each of its six distinct communities: Whalley/City Centre, Newton, South Surrey, Guildford, Cloverdale, and Fleetwood. Three of those original stores were not included in this round of approvals. 

In a council meeting on land use on March 10, Surrey City Council members voted to move those nine applications to the public feedback stage of licensing. All councillors approved each one, except for Councillor Nagra and Mayor Locke, who opposed them all. (h/t to surreyleadernow for first noticing the vote.)

One of the original cannabis retail applicants, 137 Brands at 17608 56 Avenue, was replaced with “UEM Cannabis” with a proposed location of #100 5828 176 Street. It was suggested that the location would be too close to a school. That application was not scheduled for the April 14 meeting. 

The second original Cloverdale location was Queensborough Cannabis at 19581 Fraser Highway. That location is also not scheduled for the April 14 meeting. 

The third, Surrey Cannabis Connection at 15148 Fraser Highway, was also not included. 

Surrey is the second-largest municipality in British Columbia, after Vancouver, with a population of more than 560,000 people. Vancouver, which has more than 660,000 people, currently has 80 cannabis stores according to the city’s document (83 listed as open or in the queue according to BC).

In 2023, Surrey City Council began exploring the possibility of allowing cannabis stores, directing city staff to develop a plan. In July of that year, council sent a plan back to city staff to be reworked to address some councillors’ concerns.

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Week in Weed – March 22, 2025

This week at StratCann, we looked at the current and future state of the outdoor cannabis space in Canada and how Trump’s trade war is impacting Canadian cannabis supply chains.

A BC court ruled that a man’s legal home-grow did not void his home insurance, and TRYGG Collective acquired Tricanna Industries through an RVO.

Researchers at Langara College in Vancouver want to find the best pre-roll in Canada, and Aurora announced they have developed powdery mildew resistance for cannabis plants. A new report from CCX says cannabis flower prices continued an upward climb in February

In law enforcement news, police in Ontario shut down an unlicensed cannabis shop in Windsor, and a home invasion call in Ontario led to the seizure of thousands of cannabis plants.

In financial news, Auxly released its Q4 2024, as did SNDL, while High Tide shared its Q1 2025.

We also profiled Ontario micro producer Unit 15 on the secret to their success.

In other cannabis news

Health Canada posted two new excise duty memorandums: EDM6-3 Imposition and payment of duty on cannabis products, and EDM6-1 General information on the possession, sale, and distribution of cannabis products and the cannabis stamping regime

The Ontario Court of Justice has clarified the meaning of “export” in the federal Cannabis Act.

Cannabis NB held its annual Cannabis Expo on Saturday, March 15. Video of the event is available here 

A research team from the University of Toronto is looking for volunteers in Thunder Bay and Northwestern Ontario to help measure the long-term impacts of cannabis on oral health, especially on Indigenous populations. The study is funded by a $1.5 million grant through the Canadian Institutes of Health Research.

US-based Gaize, an impairment detection technology company, is collaborating with the University of Saskatchewan on a research initiative to evaluate the effects of cannabis edibles on driving skills.

Retail cannabis sales predictably declined in January after a record peak in December but were still up compared to January 2024. 

Manitoba Harvest, a hemp foods company owned by Tilray Brands Inc., announced its new Superseed Snack Clusters are available exclusively at select Whole Foods Market stores in the US.

Police are investigating after a Canna Cabana in the Walmart plaza on Woodlawn Road in Guelph, Ontario was robbed by three men on March 20; one of them armed with a handgun.

Langley RCMP in BC seized 8 kilograms of cannabis products in various forms, including flower, extracts, and edibles, along with fentanyl and cocaine.

Revenue officers at Shannon Airport in Ireland seized approximately 40 kgs of cannabis in vacuum-sealed packages that were unloaded from a flight that had originated in Toronto.

International cannabis news

In 2023, Luxembourg eased legal restrictions on recreational cannabis, including allowing people to grow up to four plants per household. Although just under seven in ten people growing cannabis at home in Luxembourg said they started cultivating after it became legal, they still amounted to just 11.5% of recent cannabis users.

France recently took a big step towards legalizing medical cannabis, but it could still take several months for experts at the European Commission to approve the regulations. The French High Health Authority (HAS) will then need to rule on how medical cannabis could eventually be covered by public health insurance.

Texas is seeking to ban THC. Senate Bill 3 bans Delta 8, Delta 9, and all other forms of intoxicating THC, including beverages. It also prohibits the retail sale of any cannabinoid in the state, with the exceptions of CBD and CBG.And finally, Reuters reported that anti-legalization groups are ramping up efforts to stop the green wave in the US.

Cannabis flower prices continue upward climb in February 2025

At a glance, Canadian wholesale bulk flower conditions over the month of February presented an encouraging increase in cannabis flower categories Index 5 (25-30% THC) and Index 6 (30%+ THC).

Above what was initially forecast for the month, Index 5 increased 6.8% and settled at $1.57/gram, up from $1.47 the month prior. This climb marks the highest settled prices for the category since August 2022, when cannabis flower 25-30% THC traded at $1.62/gram. This is good news for Index 5 and Index 6, which hit $2.75/gram in February, reflecting strong market demand.

Meanwhile, Index 4 (20-25% THC) peaked at $1.75/gram. The average price for all dried flower climbed 1.5% from January to $1.38/gram in February. The forecasted flower price for Index 5 now sits at $1.54/gram for the month of March. 

Dried flower weighted average price by index ($/gram)

The cannabis flower market maintained its upward trajectory in February, rising 1.5% to $1.38/gram, following January’s strong 7.9% gain. The trend is expected to persist, fueled by competition from medical cannabis exporters and a rebound in retail sales. 

For cultivators, this price recovery offers long-awaited relief from price compression, but buyers looking to secure value SKUs are facing mounting challenges. For now, aged flower remains a budget-friendly option, though supply is tightening, and prices are climbing. 

Key factors, Index 4-6 

Last month, overall flower prices rose most notably in Index 5 and Index 6. This shift toward higher potency flower reflects the continued preference among buyers, reinforcing pricing strength in top-tier categories.    

Index 6 saw a moderate 3.4% gain in February, though it remains below last year’s levels. Index 5, representing mid-to-high THC flower, set a record trading volume, capturing nearly 73% of all transactions. This was fueled by domestic buyers securing product for export and forward contracting—a key driver of the domestic market. 

In contrast, lower THC Index 4 dipped last month, both in pricing and trading volume. Despite industry voice advising against THC bias, the shift suggests a continued focus on higher-value SKUs. Compounding this decline was the prevalence of smaller bud sizes that generally trade at a discount.  

With the increase in exports and the beginning rebound in retail sales, competition for premium flower is intensifying. The coming months will determine whether an uptick in pricing can be sustained, particularly as new international markets open and global demand dynamics continue to evolve. 

A word on exports 

Canadian cannabis exports soared to nearly 13,000 kg per month in the final four months of 2024, compared to an average of 7,700 kg recorded earlier in the year. Statistics Canada data also showed that year-over-year, cannabis retail sales rebounded in the last four months of 2024, reaching a record $596 million in December.

The growing domestic and international demand is driving heightened competition for available stock. While this presents opportunities for Canadian producers, it also introduces new challenges at home and abroad.

More countries are revising their cannabis regulations: Switzerland’s recreational focus and Colombia’s medical imports. Canada must continue to pull focus on the international stage with premium product differentiation while heeding the caution of increased competition for market share and low production costs from equatorial regions. 

Report by the Canadian Cannabis Exchange (CCX)

How Trump’s trade war is impacting Canadian cannabis supply chains

Although Canadian cannabis is not directly impacted by the emerging trade war with the US, many aspects of the cannabis industry supply chain could be. 

This can mean increased costs for producers, and those costs being passed on to consumers. 

With cannabis still not legal in the US, cannabis imports or exports between Canada and the US are off the table. While there have been some rumblings of tariffs on Canadian cannabis being sent to Israel, for the most part, Canada’s actual cannabis products are not feeling the pinch of the emerging tariff wars.

The packaging used for those cannabis products, however, as well as some of the equipment used in the different steps of cultivation and processing, can be.  

Two of the most significant cost increases for SNDL, a publicly traded company that operates in the Canadian cannabis space in both production and retail, are the costs of mylar packaging and aluminum cans. SNDL sells an array of cannabis products, from dried flower, vapes, and edibles, to beverages. It operates a dedicated beverage production facility for both cans and bottles in Bolton, Ontario.

Although most of their business on the cannabis side is not impacted, says Tyler Robson, President of Cannabis at SNDL, Inc., those two aspects of cannabis packaging are already seeing cost increases and delays. 

“The biggest increase and biggest bottleneck for us is probably mylar packaging,” he says. “With the childproof bags we’re seeing about a 15-20% increase, not even from tariffs, but just from recent cross-border challenges. That’s the one that’s impacting our business in the most critical way now.”

In addition to cost increases on the finished cans they order from a manufacturer in the United States, he says there have been increased delays in shipping, and even issues securing enough supply due to increased cross-border challenges in recent months. 

“But beyond that, to be honest, we’re really not very impacted,” he adds. “The federal banking system doesn’t allow us to do a ton of cross-border purchasing, so we don’t buy too many things from the US today. It’s mostly from Europe and China. So we’re mitigating most of the noise coming from tariffs today.”

One of the challenges in terms of packaging, explains Robson, is that there are few more affordable options from manufacturers in Canada or abroad. Even with cost increases from the US, he says it’s still “exponentially” cheaper for SNDL to source their packaging from south of the border than domestically, or from Europe or Asia. 

Callum Hanton, CEO of Bubble Bud Inc. in Edmonton, which produces cannabis beverages in glass bottles, says he’s already seeing a noticeable increase in his costs for bottles, as well.  

Although he sources them through a broker in Quebec, the bottles are made in the United States. Even further highlighting the complexities of modern-day supply chains, he says the silica used to make the bottles can come from Canada, but that is then shipped to the US in Ohio or Illinois, before making its way back to his factory in Alberta to be filled with cannabis-infused drinks. 

If Canada puts a retaliatory tariff on silica, the price for the manufacturer will rise. Then he’ll be tariffed on that finished product coming back into Canada.

“We searched far and wide for a Canadian company that could meet the volume, the pricing, and the timescale required to run an industrial plant without having huge warehouses of buffer material.”

Instead, he says he’s now looking at getting supply from Europe, but expects this could be even more of a cost increase. 

This is also an issue he thinks some companies may not want to admit yet, especially if they have to take into account investor interests and concerns. 

“Most cannabis companies don’t want to admit that they’re seeing cost increases everywhere, because most aren’t operating on great margins.”

Not everyone is feeling the pinch, though. 

Raj Grover, founder and CEO of High Tide, which operates not only a large cannabis retail chain in Canada but also various e-commerce sites in the US, says the majority of its products are not impacted by trade issues with the US.

“Despite the trade war’s threats to the broader North American economy, our underlying fundamental business is insulated from supply chain impacts as 99% of the sales we generate in Canada and the US don’t cross the border.”

Keith Bao, Managing Director at Aveo, a company that sells vape hardware to cannabis companies, says that since their products primarily come from China, they have not seen any associated cost increases due to tariffs or other trade restrictions.

“The current trade wars do not impact vape hardware currently,” Bao tells StratCann. “The majority of the manufacturers are from China and there has not been further increase of tariffs in the USA for vape hardware (Trump mandated a 25% tariff impacting the vape industry in his first term, and nothing has changed). In Canada nothing has changed. We still pay importing customs which equal to 5% GST.”

Still, he says consumers will likely see an increase in vape prices as an indirect result of the US government’s trade war with Canada under the Trump Administration, as well as increased prices of Canadian cannabis inputs. 

“This will not be due to the ongoing trade war climate or tariffs,” Bao explains. “This is due to supply and demand and our weak Canadian dollar. Flower, trim, and input materials are going up in cost due to less cultivation and more demand than previous years. And, the only currency China accepts is USD, and there’s an expensive cost to convert Canadian dollars to USD. The cost of vape hardware will go up because of these factors.”

TRYGG Collective acquires Tricanna Industries through RVO

BC-based TRYGG Collective has acquired cannabis processor Tricanna Industries through a court-approved RVO process, says TRYGG CEO and Founder Fabrizio Rossi.

Tricanna, also based in British Columbia, initially filed a Notice of Intention (NOI) on February 5, listing $3.2 million in liabilities. The company listed $2.9 million in unsecured debt and $1.7 million in secured debt, for a total of more than $4.6 million.

On February 2, 2025, Tricanna entered into a subscription agreement with Rossi, reflecting a renegotiated offer that was said, at the time, to be intended to close by way of an RVO.

“This move brings our vision full circle: an amazing house of brands, cutting-edge pre-roll technology, and a fully licensed processing facility in the Lower Mainland, BC,” said Rossi in a post on Linkedin on March 17. “With three Blackbird by RollPros, two PreRoll-Er, infused pre-roll equipment, and pallets of product already moving through the facility, TRYGG Collective has cemented itself as the dominant pre-roll and co-manufacturing player in Western Canada.”

“A huge thank you to our partners who stood by us through this gut-wrenching process, and a special recognition to the Tricanna Industries Inc. team for their dedication and resilience in ensuring another cannabis venture didn’t fade into the night.”

Founded in early 2022, TRYGG provides packaging and processing options for Canada’s small, craft cannabis growers.

TriCanna’s NOI in February stated that Rossi had been discussing the possibility of purchasing Tricanna since early January 2025, for $200,000.

Between January 2 and February 2, 2025, Tricanna founder Dayna Lange negotiated with Rossi to increase the purchase price. The renegotiated offer was expected to pay out Community Savings Credit Union, which had previously provided a total approved credit facility for Tricanna worth $250,000. Even though Community Savings is the first secured holder, they have clarified with StratCann that they are not owed any money.

Tricanna says it has recorded operating losses since its June 18, 2018 incorporation. The company was first licensed by Health Canada in 2020 and has provided cannabis processing services for numerous cannabis companies, many of which are listed as unsecured creditors of Tricanna.

This article has been updated to clarify that Community Savings Credit Union has no outstanding debt with Tricanna.

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The future of outdoor cannabis in Canada

Despite its lower production costs and sustainability advantages, outdoor cannabis cultivation has had a challenging go of it in Canada’s legal market. While large-scale indoor and greenhouse operations dominate, outdoor growers face unique challenges—from market oversaturation to unpredictable weather. Yet, those who have weathered the storm are beginning to see glimmers of opportunity.

Industry insiders are witnessing shifts that could signal a turning point for outdoor cultivation, but what are the biggest hurdles facing this important part of the sector, and what can be done about them?

“[A big challenge] has historically been the oversaturation of product,” said Che LeBlanc, Director and Founder of Rosebud Cannabis Farms. “A lot of large, broad-acre producers saturated the market with a medium-quality product. We are still facing some of that, although it is lessening all the time.”

LeBlanc added that from his perspective, things are getting better for outdoor producers, but he doesn’t recommend that anyone get a fresh license at this time. However, he sees a trajectory to potential profits mainly because many larger producers have closed or shifted to international sales.

“That’s the big change I’m seeing right now in our industry. A lot of our product is moving internationally, with more all the time. This means there is less product available here, less of a saturated market.” he said. “Also prices are slowly returning as well in the domestic market.”

LeBlanc said that international sales as a current moneymaker, until the domestic market strengthens, is an effective way to pull in some revenue, which is why Rosebud does take advantage, with two SKUs in Australia under a co-branding opportunity. There are also a number of other opportunities in different international markets they are currently considering.

That being said, he added that Rosebud’s heart is in their community, which is where they want to sell their product. They just need to ensure everything is profitable at the end of the day.

“International sales is a great opportunity,” he said. “If it’s not panning out to line up that opportunity as an independent, then it would make sense to work with another company.” He added that there are now a number of companies acting as conduits to international sales.

McIntyre Creek Cannabis is another strong player in the outdoor cultivation sector that is taking advantage of other countries’ needs for quality products, but CEO Colin Davison points out that it may not be for everyone.

“Export is definitely not going to be for every level of outdoor grower, because it does present a level of quality complexity,” he said. “We definitely need to touch the flower more in order to meet the medical requirements of shipping to Germany, United Kingdom, South Africa, and Australia, which are the four primary places that we ship.”

Davison added that the price they make for their products abroad justifies the added quality control.

B2B Bread and Butter

So beyond export, where is this outdoor cannabis all going, and how does it fit into the big picture for the Canadian market? Davison said the vast majority of outdoor producers are focused on supplying for domestic B2B.

“There are still some LPs trying to integrate growing, processing, and marketing brands, however I would say that’s the outlier. Most companies are not finding profitable success in that fashion.”

To that point, several outdoor cannabis operations attached to larger companies have ceased in the last few years due to financial pressures and industry challenges. For example, Canopy Growth shut down its outdoor cultivation operations in 2020, citing oversupply and cost-cutting measures. Phoena Group (formerly CannTrust) wound down operations in 2023, and Auxly sold its outdoor facility in Nova Scotia in 2022. 

Most recently, however, innovations in genetics and cultivation are helping, and outdoor flower is seeing a renaissance of sorts in domestic bagged consumer SKUs.

“You can get high-potency THC distillate or high-potency THC diamonds and you can inject that into flower,” said Davison. “The knock on outdoor sometimes is that it’s not as potent as indoor, but we’ve seen the evolution of genetics. I can grow 24% – 28% THC flower outdoor now, whereas in the first few years [of legalization] we struggled to get 21% THC, so genetics have come a long way.”

Outdoor flower has also traditionally been a great input for solventless products, and as such, live resin and live rosin have been obvious transactions. Davison pointed out that there has now been a “big switch” to put outdoor flower in pre-rolls, particularly infused pre-rolls.

“There isn’t really the demand to grow indoor flower for infused pre-rolls [anymore]. The flower and the infusion now typically come from outdoor flower, whereas just two years ago infused pre-rolls had indoor flower and the infusion came from outdoor.”

The bottom line is that both domestically and internationally, Davison feels there’s enough room for every outdoor operation to succeed.

“All outdoors are not trying to grow the same thing. There are outdoors that grow specifically for the distillate market, which is much more of a high-volume, low cost model. Then there are more craft growers, and then there’s the in-between.”

The Future of Outdoor Cannabis in Canada

While outdoor cannabis cultivation in Canada has faced its share of obstacles, there are clear signs that the sector is adapting and evolving. The shift toward international markets, the increasing role of outdoor flower in infused pre-rolls and solventless extracts, and improvements in genetic potency all point to a more sustainable future for outdoor growers.

The market will likely continue to separate into distinct segments: large-scale producers growing for extraction, craft cultivators focused on premium flower, and those navigating a middle ground. As consumer preferences evolve and regulatory frameworks shift, outdoor cannabis could carve out a more significant role in Canada’s legal industry, not just for its cost-effectiveness but also for its potential to meet the growing demand for high-quality, sustainable cannabis products at home and abroad.

Adaptability and strategic partnerships will be key for those still in the game. Whether through export opportunities, B2B supply chains, or premium niche markets, outdoor growers who can differentiate themselves and remain financially viable will be the ones leading the charge in the years ahead.

Featured image via Dabble Cannabis

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Week in Weed – March 15, 2025

This past week at StratCann, the big news was the numerous expected changes to the federal  Cannabis Regulations that came out on Wednesday. 

Cannabis producers say they want to play their part in the push to strengthen Canada’s economy, while the industry’s contribution to Canada’s GDP continues to grow.

Simply Solventless seeks to acquire CanadaBis/Stigma Grow, and Rubicon Organics announced its first international cannabis shipment to Poland.

SNDL secured 5.4% of High Tide’s shares. Village Farms released their Q4 2024 results. Four20 seeks an extension and acceptance of a recent plan of compromise, and a court approved the reverse vesting order for Noya Holdings, adding ResidualCo to CCAA proceedings.

Dutch coffeeshops said more time is needed to transition to a fully regulated supply chain in the Netherlands.

Rubicon Organics Inc. has announced its first shipment of dried cannabis flower into the international market, starting with a shipment to Poland.

In law enforcement news, a referral from Health Canada led to a large seizure in Ontario, and Toronto police arrested three in connection with cannabis exports to the UK.

In other cannabis news

BlogTO reports that all Superette locations in Toronto have been changed to Value Buds. Both brands are owned by SNDL.

Insolvency Insider shared more insights from their recent cannabis insolvency conference, with comments from OCS, CRA, the Dept. of Justice, and others.

A rooftop fire caused damage to an administrative building belonging to Organigram in Moncton, New Brunswick, on March 14. The fire is said not to have impacted the company’s production facility.

The downtown Iqaluit cannabis store Higher Experience in Nunavut will keep its current location after a seven-month legal battle with the North’s largest private landlord.

A representative for Alberta’s Bubble Bud has been lobbying Health Canada

The New Brunswick Government has released a series of health informational videos about cannabis use

The Winnipeg Free Press looked at cannabis use among older Canadians and what healthcare professionals have to say about this trend.

The SQDC reminds people that it intends to begin allowing vape sales in the fall

ROSE LifeScience Inc. introduced innovative extensions to the company’s Pure Laine and Tam Tams brands. 

Tilray Medical announced the introduction of Tilray Craft, a new brand extension of the Tilray Medical brand within its medical cannabis portfolio in Germany.

Law Enforcement

Toronto Police arrested two men during an illegal cannabis dispensary investigation, seizing cannabis, cash, and a loaded handgun. 

RCMP in Alberta seized ~250 illicit cannabis plants, 10 pounds of psilocybin, weapons, and multiple ounces of cannabis extracts, following a search of a home in Carstairs and an Airdrie business

Prince Albert police seized nearly nine kilograms of cannabis after searching a grow operation west of Prince Albert with an estimated 100 cannabis plants, as well as cocaine, MDMA, and cash. 

On March 12, RCMP officers arrested five men in connection with an illegal cannabis storefront in Eskasoni, Nova Scotia, seizing a large quantity of illegal cannabis, psilocybin, and unstamped tobacco.

Protests are planned after RCMP raids on Mi’kmaq-owned cannabis stores in Nova Scotia. RCMP say enforcement will continue, and additional arrests are expected. 

International cannabis news

A survey in the US by AAA says 46.9% of cannabis consumers believe they either drive the same, a little better (14.7%), or much better (19.4%) while under the influence.

Rubicon Organics announces first international cannabis shipment to Poland

Rubicon Organics Inc. has announced its first shipment of dried cannabis flower into the international market with a shipment to Poland.

Rubicon is a certified organic greenhouse cannabis producer in Delta, British Columbia. The company recently announced plans to acquire an indoor production facility in Hope, BC, the former Canna Farms facility from MediPharm labs

The company says the new facility, with an incremental 4,500 kgs of annual production capacity, will help Rubicon to supply both the domestic and international markets. Rubicon says that Poland’s medical cannabis market has more than 90,000 registered patients, with the country representing a “key entry point” into the European cannabis markets, where medical cannabis adoption is expanding rapidly. 

“This inaugural international shipment marks a pivotal moment for Rubicon as we bring our premium cannabis products to patients beyond our borders,” said Margaret Brodie, CEO of Rubicon Organics. “As we scale up our production capabilities, I’m excited that Rubicon will be able to deliver more of our premium cannabis to both our customers in Canada and fill the high demand for BC Bud internationally.”

According to the Canadian government, there were 67,475.28 kilograms of dried cannabis exported to the international market in the first six months of 2024 alone and 79,279.75 kilograms exported in 2023, a trend expected to continue.

In their most recent quarterly report in November 2024, Rubicon Organics brought in $13.5 million in net revenue, its highest revenue in eight consecutive quarters, but still reported a relatively small net loss of $168,498.

Rubicon sells three flagship brands: their “super-premium” Simply Bare Organic, premium brand 1964 Supply Co, cannabis wellness brand Wildflower, and the Homestead Cannabis Supply brand. The company says it currently has over 294 unique SKUs available for sale across Canada, with over 99% coverage of the addressable market in both non-medical and medical sales channels.

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Updates to cannabis rules and regulations now made public

Health Canada has published their scheduled updates to the Cannabis Regulations, Hemp Regulations, and Cannabis Act, streamlining some aspects of the regulations to benefit the legal cannabis market. 

The regulation changes focus on five key areas: licensing, production, packaging and labelling, security, and record keeping. The government’s goal with these changes is to address some of the challenges expressed by the industry while maintaining the key public health and safety concerns within the federal Cannabis Act. 

Although there have been other changes to the regulations since legalization came into force in October 2018, this is the most extensive package of regulatory changes so far.

While the regulatory changes are expected to increase regulatory costs for Health Canada, the agency says the regulatory burden and costs for small businesses will be reduced. An estimated total reduction in administrative burden on business is expected to be $7.8 million annually (in 2012 dollars).

Changes to the Cannabis Regulations

Research:

Organizations and individual researchers now do not need a research licence when conducting non-human or non-animal research while possessing no more than 30 grams of dried cannabis or its equivalent for research purposes at any given time. 

The individual or organization will be permitted to produce cannabis for research purposes but not cultivate, propagate, or harvest it. 

Micros and Nurseries:

The cultivation and processing limits for micro cultivators and micro processors have increased by a factor of four. Micro cultivators were previously limited to growing cannabis within a 200-square-meter canopy. That is now raised to 800 square meters. There is still no limit on how much volume of cannabis a micro cultivator can grow within this canopy space. 

Micro processors were previously limited to processing up to 600 kg of dried cannabis or its equivalent. This is now raised to 2,400 kg. 

Cannabis nurseries were previously limited to growing cannabis flower in a 50-square-meter space, harvesting up to 5 kg of cannabis flower for the purpose of seed production. That limit has now been increased to 200 square meters. Nurseries are still required to destroy the flower after the cannabis seeds have been harvested. 

Quality Assurance Person (QAP):

The changes to the Cannabis Regulations also increase the number of alternate QAPs on staff. Previously, this was limited to no more than two; now, no such limit applies. 

Cannabis Pollen

Cannabis pollen, previously not mentioned in the Cannabis Regulations, will now be allowed to be sold between licence holders. 

Consumer info:

Licensed processors will no longer be required to provide printed copies of the consumer information document with every package of cannabis product sent.

COVID-19-era changes:

Several temporary changes made by Health Canada during the COVID-19 pandemic and subsequent shutdowns have now been made permanent. This includes removing the requirement to list the ports of entry and exit on import and export permits for cannabis and industrial hemp importers and exporters. 

License suspensions:

The new changes make it possible for Health Canada to suspend any licences connected to a licence holder with any unpaid fees, or that have failed to submit a required statement of cannabis revenue for a licence as required under the Cannabis Fees Order. 

Cannabis plant derivatives:

Derivatives made from non-viable cannabis seeds, mature stalks, and roots can be imported, exported, sold, and processed without a licence, with some restrictions based on potential cannabis content. 

Industry Hemp

Amendments to Canada’s Industrial Hemp Regulations (IHR) remove the maximum THC concentration of 10 parts per million for industrial hemp grain derivatives. In addition, the testing requirements, labelling for wholesale sale, and import and export requirements have also been removed. 

These changes will allow derivatives of non-viable industrial hemp grains to be imported, exported, sold, and processed without a licence or permit.

Cannabis Exemption (Food and Drugs Act) Regulations:

The reference to a food or cosmetic containing cannabis that consists only of industrial hemp grain derivatives is now exempt under the IHR.

Personnel and physical security:

The amendments to the Cannabis Regulations remove the requirement for the on-site presence of a security-cleared individual. 

Cannabis cultivators and processors can now send cannabis for remediation (irradiation, etc) without a security-cleared person chaperoning the product. This also applies to the holder of a research licence or a cannabis drug licence.

In addition, the intrusion detection system requirement for a site perimeter has been removed. Any licensed operations areas where cannabis is not present and where no activities with cannabis are occurring will also not require any visual recording devices and intrusion detection systems to continually operate and be monitored. 

The previous requirement for storage areas to have a “room within a room” and the requirement to record and retain a list of individuals entering or exiting the storage area has also been removed. 

Federal licence holders will be required to keep just the visual recordings showing movement on the site perimeter, operations areas (indoor and outdoor), and storage areas for at least one year after the day on which they are made.

Pre-rolls and ethyl alcohol

The restriction on the weight limit of one gram for each discrete unit of dried cannabis that is intended to be consumed by inhalation, such as cannabis pre-rolls, is removed. 

The use of ethyl alcohol as an ingredient in certain cannabis products will now be permitted beyond just the previously allowed cannabis extract products intended for ingestion and edible cannabis products. This now includes the use of ethyl alcohol as an ingredient in inhaled cannabis extracts up to a maximum net weight of 7.5 grams.

Cannabis Packaging:

Health Canada has made several changes to the cannabis packaging requirements, including now allowing cut-out windows on dried cannabis and allowing different colouring used on cannabis containers. 

The co-packing of multiple immediate containers of edible cannabis products into an outermost container for dried or fresh cannabis, cannabis topical, and cannabis extract products is now allowed. The 30 gram (or equivalent) limit still applies to the outermost container. 

The 10 mg THC limit for an outermost container of edible cannabis product is also removed, allowing for multiple discreet 10 mg THC cannabis edibles to be packaged together. 

Cannabis labelling:

The use of QR codes on cannabis packaging containers will now be allowed, and the allowance for accordion or peel-back labels has been extended to all sizes of packages. This was previously only allowed on small cannabis containers. 

Cannabis licence holders can also now use inserts and leaflets.

The font size of cannabinoid and potency information can now be as large as the required health warning message.

Cannabis products will now only be required to show the total THC and total CBD on the label, rather than “total” and “actual” THC and CBD levels. A 12-month transition period will be in place allowing producers to use existing, in-stock labels. 

The requirement for equivalency to dried cannabis statements on cannabis product labels and the requirement to include a statement that “no expiry date has been determined” if stability studies have not been conducted are both removed. Packaging date information is also no longer required on the outermost packaging that contains multiple immediate containers, while the immediate containers will still be required to have this information.

A window of plus or minus seven days of the printed packaging date on the label will now be allowed (something started as a COVID-19-era exception).

Symbols on packaging, like a recycling logo, will now be allowed, but with some limitations. 

Record-keeping and reporting

Cannabis licence holders will no longer be required to record the quantity of any substance that is applied to cannabis, the method of application, or the rationale for the application.

License holders will also no longer need to submit a notice of new cannabis product (NNCP) for dried cannabis products or fresh cannabis products prior to making them available for retail sale. 

The requirement for licence holders to retain a document that lists the ingredients for cannabis extracts, cannabis topicals, or edible cannabis when they have sold, distributed, or exported those cannabis products is also being removed. 

All record-keeping requirements for cannabis cultivation waste (cannabis leaves, shoots, and branches collected during propagation, cultivation, or harvesting of cannabis) and the requirement to have qualified individuals witness and attest to this material’s on-site and off-site destruction are removed. The address of the location at which the cannabis is destroyed and the description of the destruction method is also no longer required. 

An annual report to the Minister outlining the amount of money they have spent on promotion is also removed, as is the need for licence holders to keep information on promotion-related expenditures and a description of the types of promotion to which the expenditures relate.

The need for cannabis licence holders to submit to Health Canada information showing whether any ownership interest or right held by a key investor was assigned or otherwise provided to any other person and other related details is also removed. 

Licence holders that are wholly owned by a publicly traded company are now exempt from key investor reporting, as this is still required by other aspects of financial reporting.

Cannabis seeds sown by a license holder are now required to be measured and recorded by the number of seeds, not the net weight of those seeds.

Cannabis Tracking System Order

The monthly reported unit of measurement of unpackaged cannabis plant seeds is changed from kilograms to the number of seeds to align the information with that reported to the CRA.

Monthly reporting requirements relating to the weight of cannabis cultivation waste will no longer need to be included in the quantity of unpackaged cannabis if it either ceased to form part of, or was added to, the inventory during the previous month.

“The coming into force date of the Cannabis Tracking System Order (Cultivation Waste) will occur on the first day of the month following the coming into force of the Regulations Amending Certain Regulations Concerning Cannabis (Streamlining of Requirements). The delayed coming into force date for the Order will eliminate the potential of having both the weight and number of unpackaged seeds being reported in a single reporting period, as well as the potential of having cultivation waste both captured and uncaptured in the same reporting period.”

Otherwise, these changes come into force on the day of March 12, 2025.

The full document can be read here.

The total estimated compliance cost savings for licence holders from these changes over the long term is nearly $18 million. The total administrative cost savings for licence holders is estimated to be more than $24 million.

Cannabis producers want to play their part in push to strengthen Canada’s economy

As Canadians focus on ways to strengthen their economy in the wake of ongoing threats from the current US government, many in the Canadian cannabis industry say they think cannabis is being overlooked as an economic powerhouse.  

Contributing hundreds of millions of dollars in excise tax to provinces since legalization began, and more than $8.3 billion to the country’s GDP in 2024, including the creation of thousands of jobs across the country, while not being at all reliant on US trade, Canada’s cannabis industry is in a unique position. 

Despite this, the cannabis industry continues to be overlooked in provincial and federal efforts to strengthen Canada’s economy.

The industry has already contributed over $43 billion to GDP, supports 80,000 jobs, and generates significant tax revenue. With the right tax and regulatory reforms, it can drive even greater investment, innovation, and trade–helping to build a more self-reliant domestic economy.

Beena Goldenberg, Organigram

While Ottawa and most provinces recently agreed on a deal to allow cross-border, direct-to-consumer sales for alcohol, cannabis was ignored

Canada recently announced billions of dollars in aid and other forms of support to Canadian businesses and people, who are expected to be directly affected by US tariffs while finding new markets abroad. The cannabis industry was not a part of that announcement either, despite Canada dominating the global market for cannabis exports. 

According to the Canadian government, there were 67,475.28 kilograms of dried cannabis exported to the international market in the first six months of 2024 alone and 79,279.75 kilograms exported in 2023, a trend expected to continue.

“As a world leader in federally regulated cannabis production, Canada has a first-mover advantage in a global market projected to surpass $145 billion by 2026,” said Beena Goldenberg, Organigram CEO, in a recent post online. 

“The industry has already contributed over $43 billion to GDP, supports 80,000 jobs, and generates significant tax revenue. With the right tax and regulatory reforms, it can drive even greater investment, innovation, and trade–helping to build a more self-reliant domestic economy.”

Companies like Organigram are ready to work with the Canadian government to bolster this market, she adds. 

“This unprecedented challenge presents an opportunity to bolster made-in-Canada industries—including the regulated cannabis sector—and create a stronger, more resilient economy.”

Rick Savone, Senior Vice President of Global Government Relations at Aurora Cannabis, says there’s a lot more the government can do to help make the best use of the economic benefits the cannabis industry brings.

The cannabis industry can benefit from Canada’s goals of becoming more economically resilient by improving supply chains and increasing interprovincial trade in Canada.

Rick Savone, Aurora Cannabis

“If both the federal and provincial governments were to acknowledge and recognize medical cannabis as a key sector in Canada’s life sciences and pharmaceutical industries, that would help the cannabis industry tremendously,” Savone tells StratCann via email. “As a leader in the global medical cannabis market, Aurora is committed to working with the governments in Canada to prioritize and promote the economic benefits of medical cannabis and encourage them to include it in economic policy discussions and industry growth strategies.

“The cannabis industry can benefit from Canada’s goals of becoming more economically resilient by improving supply chains and increasing interprovincial trade in Canada. To do so, the current cannabis excise stamp regime—which is inefficient and costly—needs to be improved by quickly moving to a national excise stamp for the cannabis industry.”

Savone notes that while there are some supports in place for the Canadian medical cannabis export market, much more can be done, including lowering regulatory fees and doing more to advocate for Canadian companies in the international market. 

“In regard to export support, while support from Embassy and Trade Commissioner Service (TCS) has improved for Canadian Licensed Producers, Global Affairs Canada sometimes refuses advocacy services for the cannabis sector, so we urge the Government of Canada to unleash the economic development potential of our medical cannabis industry,” adds Savone. “Also, Health Canada applies a 2.3% Annual Regulatory Fee (ARF) on export products, which poses significant challenges against foreign producers. Health Canada should stop applying the ARF to medical cannabis.” 

Alannah Davis with the BC Cannabis Alliance, which represents cannabis producers in BC, recently shared similar sentiments with StratCann about being excluded from these conversations on interprovincial trade, especially when it’s already a strong part of the Canadian-made economy. 

“As an industry that has proven itself to be durable through recessions with a supply chain that’s almost entirely Canadian, it’s disappointing to see cannabis being left out of conversations that would help keep Canadians employed while improving economic opportunities in BC’s rural communities,” Davis said.

Cannabis industry’s contribution to Canada’s GDP continues to increase

Canada’s legal cannabis industry contributed more than $8.3 billion to the country’s GDP in 2024, according to the most recent figures from Statistics Canada.

As in previous years, the majority of this came from licensed cannabis production, at nearly $7.4 billion, while retail added around $951 million on top of that. 

The illicit cannabis market added another nearly $2.6 billion to Canada’s GDP in 2024, down slightly from 2023, with most ($1.7 billion) coming from unlicensed cannabis production, and $951 million coming from illicit cannabis retailers, both online and brick-and-mortar. 

Licensed cannabis stores’ contribution to Canada’s GDP surpassed that of unlicensed retailers for the first time in 2023, a trend that continued in 2024.

While still only a fraction of Canada’s more than $2 trillion GDP, the legal cannabis industry in Canada is nonetheless a more considerable contribution to that overall number than many other industries, including breweries, wineries, and distilleries, as well as potash, dairy, coal mining, meat production, and natural gas production, to name a few. 

Cannabis production’s contribution to Canada’s GDP is also about one-third of all crop production in the country, while licensed cannabis stores are about one-quarter of all retail stores’ contribution to GDP.

Week in Weed – March 8, 2025

This past week at StratCann, we looked at a hefty helping of some updated regulations, another round of consultation from Health Canada on CBDs and NHPs, and took an in-depth look at some emerging and ongoing trends in Canadian cannabis sales with some of Canada’s largest cannabis retailers.

New figures from Statistics Canada show that Canadians are consuming less alcohol and more cannabis, a new survey says that Canadians list cannabis legalization as Trudeau’s crowning success, while cannabis continues to be excluded from interprovincial trade discussions.

A new bill in Manitoba seeks to end controlled-access retail licences in urban areas.

The Winnipeg Free Press spoke with Murray Brown, the COO of Simply Solventless Concentrates—which recently acquired Manitoba’s Delta 9 Cannabis—about the acquisition, along with Delta 9’s John Arbuthnot. FIKA Cannabis now owns Delta 9’s former retail chain.

Rubicon Organics is looking to acquire the former Canna Farms facility from Medipharm Labs, Organigram closed on the final round of funding from British American Tobacco, BC’s Tricanna Industries filed a Notice of Intention, and True North Cannabis entered the SISP process as its monitor seeks a buyer.

Australian and Swiss companies entered into an agreement to commercialize CBD for insomnia in Australia, and we posted our monthly cannabis industry jobs update.

Breadstack shared their thoughts on increasing the focus on deliveries as a growth and retention strategy for cannabis retailers.

We also ran a feature on our profile page on Control Union Canada and its role in cannabis compliance.

In finance news, Nextleaf Solutions shared their Q1 2025 report.

In law enforcement news, a teen was charged in a series of robberies targeting cannabis stores in Calgary, while another cannabis store near Calgary survived an unsuccessful break-in.

In other cannabis news

BC’s third cannabis farmgate store, Weeds in Pitt Meadows, opened this week, holding its unofficial soft launch. The official soft launch, says Don Briere, is planned for April 18, with a formal grand opening in June. Stop by and say High!

Niagara College has a Legalization of Cannabis in Canada course available in May and July.  Registration for both opens on April 14. 

A BC Fraser Valley student is looking for an internship at a cannabis facility. 

The Calgary Journal spoke with Guy Giroux, founder of Grass Monkeys, an Alberta-based cannabis facility, and C3’s Paul McCarthy about challenges facing producers. 

Cannabis East, a consumer-focused cannabis event sponsored by PEI Cannabis, takes place April 11 and 12

Just over 1 in 20 adults (5.7%) reported daily or almost daily use of cannabis in 2024, down from 6.5% a year earlier.

The City of Bécancour, Quebec, is calling for government intervention regarding an unlicensed cannabis vape business that is set to open soon in nearby Wôlinak. 

Standard and Same-day delivery services were unavailable in Quebec this past week. 90-minute delivery and Pick Up In Store service remain available. CTV News shared a quote from SQDC that referred to a situation with the agency’s logistics provider.

Insolvency Insider, which recently hosted a cannabis insolvency half-day conference in Toronto, shared some insights from that event.  

Hempalta Corp. announced its financial results for the three months ended December 31, 2024.

An appeal before the Nova Scotia Workers’ Compensation Appeals Tribunal was approved, stating that the worker is entitled to coverage of prescriptions for medical cannabis recommended by two doctors, even though their 7-gram-a-day authorization exceeds the dosage limit in the Board’s guidelines.  

A Nunavut Court of Justice found the landlord of a cannabis retailer had acted in bad faith, ruling that the store, Higher Experience, has a three-year lease with the landlord that began in 2023 and would need to be honoured. 

An Indigenous man who had been facing legal action for selling cannabis without a license from the Ontario government was informed on Jan. 29 that the Crown would withdraw all charges. His store, 8th Fire Co, opened its doors in February 2024 and was raided by York police on March 7, 2024.

Police in Prince Albert, Saskatchewan, arrested two in connection with an unlicensed cannabis operation

Ambassador Bridge CBSA officers seized 9.2 kg of suspected cannabis from four courier shipments of coffee destined for the Netherlands. 

US border officers discovered a pound of cannabis, along with methamphetamine pills, arresting a man entering from Canada at the Port of Ogdensburg.

RCMP in Nova Scotia arrested a man they say was involved in illegal cannabis distribution following a traffic stop where officers found six pounds of fresh cannabis, cannabis edibles, liquid cannabis, shatter, cash, and a cell phone.

The Ontario Provincial Joint Forces Cannabis Enforcement Team (PJFCET) says the OPP-led force seized more than $10 million worth of illegal cannabis in 2024.  

A man pulled over by police led to a large-scale bust of an illegal extraction facility. 

In international cannabis news

Australian medical cannabis exporters are experiencing a surge in demand, says David Henn, CEO of Germany’s Semdor Pharma Group and Cannamedical Pharma, and Matt Cantelo of Brisbane-based Australian Natural Therapeutics Group

A Santa Barbara, California judge ruled this week in favour of residents who were part of a long-simmering class-action lawsuit against two nearby pot farms over the smell.

German cannabis company GOC Nexus received funding from the German financial institution Volksbank Donau-Mindel.

Canadians are consuming less alcohol and more cannabis

Cannabis sales increased from 2023 while alcohol sales declined somewhat, according to the newest figures shared by Statistics Canada.

Although cannabis sales have been somewhat cooling from the exponential growth seen in the first few years of legalization, sales of recreational cannabis by provincial cannabis authorities and other retail outlets increased 11.6% or $500 million from fiscal year 2022 to fiscal year 2023. 

This is equivalent to $163 per person of legal age to consume cannabis.

Meanwhile, alcohol sales, while still far higher overall than cannabis sales at $26.2 billion, saw historic declines in sales, down 0.1% in 2023/2024 from fiscal year 2022/2023.

The decrease in alcohol sales occurred despite a 2.5% increase in the price of alcoholic beverages in stores from March 2023 to March 2024. Conversely, the 11.6% year-over-year increase in cannabis sales came when cannabis prices declined 2.8% (March 2023 to March 2024).

Inhaled cannabis extracts continued to be the fastest-growing product category in 2023/2024, up 31.4% year-over-year after growing 59.% the previous fiscal year. This category, which includes not only extracts like hash, shatter, or live rosin, but also vape pens and infused pre-rolls, was the most significant contributor to the increase in cannabis sales in 2023/2024, accounting for 67.5% of the $500 million overall increase.

Yukon had the highest sales per person of legal age to consume cannabis at $356 a person, while Quebec had the lowest at $96. Quebec does not allow sales of cannabis extracts unless they have less than 30% THC, and has significant restrictions on cannabis edibles. Quebec has also banned the sale of cannabis topicals, although this is a very small product category overall. 

Cannabis vapes are said to be coming to Quebec later this year

Retailers that Stratcann spoke with recently shared similar insights into current sales trends. While cannabis flower, including pre-rolls, continues to dominate sales, infused pre-rolls and vapes, especially all-in-one or disposable vapes, continue to eat into their market share.

British Columbia, one of the few provinces to release quarterly wholesale sales reports for cannabis products, noted that inhalable extracts sales for the last three months of 2024 were $55.4 million, while cannabis flower and pre-rolls were $76.1 million – $44.2 million in dried flower, and $31.9 million in pre-rolls. 

Disposable vape pen sales in that province increased by a whopping 193.9% year-over-year and 92.6% in terms of units sold (258,418 units sold), continuing an ongoing trend. Sales of infused pre-rolls increased by 19.3%. Inhalable extract sales increased by 15.7% year-over-year, and units sold increased by 13.8%. Dried flower sales increased by just 0.8%, while units sold decreased by 1.7%.

Ottawa and several provinces have made recent moves to make intra-provincial alcohol sales direct to consumers, but cannabis continues to be excluded from such conversations despite being a greater contributor to Canada’s GDP than many aspects of the alcohol industry.

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Manitoba bill seeks to end controlled-access licences in urban areas

New proposed amendments to Manitoba’s regulations would limit cannabis sales to age-restricted stores in urban areas of the province. 

As part of the provincial government’s spring agenda, proposed amendments to the province’s Liquor, Gaming and Cannabis Control Act would, if enacted, ensure that the sale of cannabis in Winnipeg and other urban areas is confined to age-restricted stores. 

Bill 9, The Liquor, Gaming and Cannabis Control Act (2), was tabled on March 5 by Manitoba’s Minister of Justice and Attorney General Matt Wiebe. 

The province previously paused their “controlled access” licensing twice in 2024, which allowed cannabis to be sold in mixed-use convenience stores where minors were permitted inside. Initially, those types of licenses were intended for more remote, rural locations but had begun being applied in more urban settings, prompting concerns from some cannabis retailers.

At the time of the initial pause on that type of licensing, Domo, which operates a chain of more than a dozen gas stations and convenience stores in Winnipeg, had been in plans with a Manitoba retailer to supply the chain with their locally-produced cannabis products.

Manitoba also recently passed legislation that will allow people to grow up to four cannabis plants at home, which is expected to come into force by the spring.

Update: In an email with the press secretary for Cabinet Communications on March 7, it was confirmed that the legislation is not retroactive. It would not apply to existing controlled-access stores in Winnipeg or other urban areas. About ten such shops currently operate in Winnipeg.

In a media scrum on Wednesday, March 5, Minister of Justice and Attorney General Matt Wiebe said the issue was about keeping the general public safe, keeping store employees safe, and making sure cannabis stays out of the hands of young people.

“My opinion is that gas stations should sell gas and convenience stores should stick to Slurpees,” said Wiebe. “We want to make sure that there’s access to the market, but we don’t want our children exposed to this.”

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Cannabis continues to be excluded from interprovincial trade discussions

Most provinces, except for PEI and Newfoundland and Labrador, have signed an agreement to allow interprovincial alcohol sales directly to consumers.

The cannabis industry has been asking for similar changes for years, but was not included in the conversation or subsequent announcement about lessening restrictions on cross-provincial alcohol sales. 

Most provinces tightly control cannabis sales through provincial boards that do not allow producers to ship directly to consumers, although such sales are permitted through Canada’s cannabis for medical purposes program. 

The cross-province alcohol agreement, expected to be signed in the coming weeks, is part of several changes federal, provincial, and territorial governments have been making in recent weeks trying to buoy the effects of US tariffs by boosting other trade avenues. 

This work has been aided by the federal Committee on Internal Trade, led by federal Minister of Transport and Internal Trade Anita Anand and several provincial and territorial counterparts. 

Through the committee, the Canadian Free Trade Agreement (CFTA), first signed in 2017, seeks to reduce and eliminate barriers to the free movement of workers, goods, services and investments in Canada. The 2024-2027 Internal Trade Action Plan (ITAP) aims to guide the collective efforts of the federal, provincial and territorial governments with a view to stimulate interprovincial trade and continue to advance internal trade.

While the threat of tariffs on goods entering the US does not have a direct impact on the Canadian cannabis industry for obvious reasons, knocking down interprovincial trade barriers could be a fantastic and welcome opportunity for the sector, and this has not gone unnoticed.

“This is something I’ve been discussing for a long time, from my previous experience in beverage alcohol in the Nova Scotian wine industry,” Jonathan Wilson, CEO of former cannabis producer Crystal Cure, told StratCann recently.

“We’re a giant country, but we forget that within that country there are a whole bunch of borders,” he said. Wilson added that in his experience, there are various instances where it can be easier to get products from international sources rather than from a different province—something that many sectors and companies have agreed with.

Cannabis producers in Canada wishing to sell cannabis in a particular province (and territories) in most cases, need to get approval from a provincial board. Except in Manitoba and Saskatchewan, those boards control distribution hubs that send cannabis to provincially regulated retailers. While British Columbia introduced a direct delivery program in 2022, it only applies to small-scale BC-based cannabis producers, not producers located outside of BC.

British Columbia launched its direct delivery program with the goal of helping small-scale producers establish a better foothold in the legal market. However, some producers feel this is still a form of protectionism. 

“A very good example is that multiple retailers in BC have been requesting my product and have been rejected by the board because they prefer to support BC cannabis, which is exactly what we’re talking about, interprovincial trade barriers,” Gord Nichol of Saskatchewan cannabis producer North 40 Cannabis, told StratCann recently. 

BC is not the only protectionist province, though, notes Nichol. 

“Let me sell to any retailer I want to, anywhere in Canada. I’ve got retailers in Ontario that would love to carry my product, but I can’t jump through their hurdles to supply six retailers, but I could do it if they weren’t in the way.”

Quebec has also become known as a province that makes efforts to support its own provincial cannabis industry, at times to the frustration of producers seeking to enter that market, one of the largest in Canada. Due to increased security checks, barriers to approval in Alberta have also been noted as a challenge by producers, including those located in the province.

Paul McCarthy, president of the Canadian Cannabis Council, says he’s disappointed cannabis isn’t a part of this specific conversation, but notes that his members are pushing for a similar kind of harmonization with cannabis excise stamps—something the government has said they are considering.

“In short, it’s disappointing,” says McCarthy. “I can only hope that the government re-engages on the cannabis sector. It seems like they have viewed the social side of this policy as a success but have forgotten that on the economic side, we need this to be viable. And no one seems to give that any thought. We are almost certainly going to be in an election in the very near future—I think that presents an opportunity to get a fresh look at this sector, regardless of who comes into office.”

Alannah Davis with the BC Cannabis Alliance, which represents cannabis producers in BC, echoes a similar sentiment about being excluded from these conversations on interprovincial trade, especially when it’s already a strong part of the Canadian-made economy. 

“As an industry that has proven itself to be durable through recessions with a supply chain that’s almost entirely Canadian, it’s disappointing to see cannabis being left out of conversations that would help keep Canadians employed while improving economic opportunities in BC’s rural communities,” Davis tells StratCann.

Justin Trudeau’s office posted comments about the deal on March 5.

“In the face of the United States’ unjustified decision to impose tariffs on Canadian goods, Canada’s First Ministers recognize this is a pivotal moment for Canada to take bold and united action. We must increase our economic resilience, reduce dependence on one market, and strengthen our domestic economy for the benefit of Canadian workers and businesses now and in the future. One key step is to make it easier for Canadians to do business with each other from coast to coast to coast.”

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Updates to cannabis regulations expected March 12

Details on updates to Canada’s cannabis regulations are expected on March 12, 2025, according to recently-published Orders in Council.

Documents that appear to show the details of those changes have also been shared online through unofficial sources. StratCann has shared them here for reference but it’s important to note this is not the official source.

The changes were first posted as Orders in Council on February 25, pointing to the March 12 date for publication. March 12 is the next bi-monthly publication date for Gazette II. The previous was February 26. However, several advanced copies of those changes have been circulating online since at least March 5.

In what appear to be potentially prematurely-released documents shared widely online on March 5, the new regulations, the result of a proposal package and feedback period first posted by Health Canada in June 2024, include several changes to how federal cannabis licence holders do business.

Some changes that consumers and retailers will notice are that cannabis products can now come in transparent immediate packaging, and dried cannabis packages will be able to have cut-out view-windows allowing consumers to better see what they are buying. Cannabis packaging and labelling will become a bit more colourful and will be easier to sell in multi-packs in some cases.

One significant change for micro cultivators, micro processors, and cannabis nurseries is a fourfold expansion of how much cannabis they can have on-site at any given time. 

Micro cultivators will be able to grow under a canopy of up to 800 square meters, up from 200. For micro processors, the new regulations will allow up to 2,400 kg on site per year, up from 600 kg a year previously. 

While cannabis nurseries already have no cap on how much cannabis they can grow for the purpose of mother plants, tissue culture, clones, and starts, they were previously capped at having a flowering space no larger than 50 square meters, keeping no more than 5 kg of cannabis flower on-site at any given time, and for a limited time. 

This allowance is for seed production, and nurseries are required to destroy the flower afterwards. 

Under the new changes, cannabis nurseries will be able to grow cannabis to flower in a space of up to 200 square meters and will be able to possess up to 20 kg of dried flower on hand. 

The new changes also make cannabis destruction for licence holders easier, with only one person witnessing the destruction instead of two. 

Cannabis pollen is now also added to the cannabis regulations, making it possible to buy and sell the product that was otherwise being used primarily for internal breeding purposes by nurseries and other cultivators. 

The changes are not exclusive to cannabis production, though. Those seeking to do non-human or animal research with cannabis will be able to do so with fewer regulatory hurdles, and licensed producers will be able to swap out alternative Quality Assurance Persons. 

Cannabis producers can also include more than one barcode on products and can include leaflets inside cannabis packaging. Internal packaging also now has more allowances for peelback or accordion labelling.

The changes were first posted as Orders in Council on February 25, pointing to the March 12 date for publication. The Canada Gazette is where regulatory updates are posted. Proposed regulatory changes are posted in the Canada Gazette I, which is where Health Canada first posted their proposed changes in June 2024, and final updates are posted in Gazette II. The final posting also includes a coming into force date, which can be the same day or at a later time. 

The process of posting these changes first as an Order in Council is most likely a reflection of some of the challenges facing the federal government currently, with Parliament prorogued and an election call expected any day now. 

By posting as an Order of Council, signed off by the Treasury Board—a federal Cabinet Committee with the authority to approve regulation changes—the February 25 publication helps solidify these changes, even if an election is called prior to their final publication in the Gazette, something a called election could otherwise potentially halt.

Once an election is called, most federal government work has to halt. Since there is much speculation that an election could be called as early as March 10, such a move could have helped ensure the pieces were in place to allow these changes to go through without a new election—and a potential new government—interfering with that timeline.

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Emerging and ongoing trends in Canadian cannabis sales

Cannabis sales spiked to a new high in December 2024 of nearly half a billion dollars, but overall, retail sales continue to show signs of slowing down following exponential growth in the first few years of legalization. 

As this initial momentum cools off, retailers in Canada say they continue to see new aspects of the market and much more noticeable seasonal and even regional differences. 

Several retailers we spoke with, representing large chains operating in several different provinces, say they continue to see year-over-year growth in most markets at around five to six percent. This growth is driven not only by new stores, something that has slowed down in the past few years, and retail consolidation, but also by bringing in new clients and creating better customer loyalty. 

Plantlife Cannabis

“I know we’re still growing, maybe about five-and-a-half percent, but it’s not the same year-over-year growth we saw earlier,” says Ashton Faulkner, a regional manager at Plantlife Cannabis, which has 42 locations in Alberta.

We have a lot in the pipeline in terms of a growth plan and more shops. At the same time, we see some that are really struggling. Some mom-and-pops can’t necessarily compete with some of the advantages of the bigger chains.

Ashton Faulkner, Plantlife Cannabis

Faulkner, who is based in Edmonton and has been with Plantlife since 2019,  recalls the rapid expansion of the market in those early days of legalization. He says that while growth has obviously slowed, he still sees a healthy market with opportunities. 

“I still think there’s some growth there, at least on the Plantlife side. I also think the craft and premium categories are bringing in new consumers that are helping with our growth. So I don’t think we’re at a plateau yet, I think we’re a couple years from that.”

What has become more noticeable as the market matures, says Faulkner, are some of the seasonal and regional nuances of sales. Some areas have more budget-focused shoppers, while others prefer large format flower SKUs or high-potency products. 

“We do see completely different trends in different regions,” he explains. “Calgary, for example, is known for being more bargain-based, especially with a large number of university students. When we go north into places like Fort Mac, we see a lot of high potency, high-end products, and concentrates,” something he attributes to more customers working in the trades.  

Cannabis beverages on display at a retailer in British Columbia

Meanwhile, beverages sell better in the summer, along with customers just popping in for something convenient like a pre-roll, while winter sales—especially around the holidays—focus more on large-volume purchases.

“Pre-rolls are always popular, but we see a spike in sales in the summer months.”

He says he doesn’t think it’s gift-giving so much as people stocking up while having time off from work or school, or even preparing themselves for holiday gatherings. 

“I find [seasonality] is a mixed bag,” adds Faulkner. “Year over year it changes as new products come out. With the holidays you get a lot more bulk purchases with consumers getting more things at once, as opposed to just one quick single purchase.”

Owner-operators are not going anywhere. There’s a ton of consolidation through franchises, but there’s a ton of indies that are doing well across Ontario that usually hyper-perform in their local areas. I think those owner-operators will keep their businesses, whereas I think we’ll see all the chains melt into one another.

Eric Chittim, True North Cannabis

There are still a lot of opportunities in the retail space, although he does see challenges for independent operators.

“I think for us [at Plantlife], the skies are the limit. We have a lot in the pipeline in terms of a growth plan and more shops. At the same time, we see some that are really struggling. Some mom-and-pops can’t necessarily compete with some of the advantages of the bigger chains.  But we’re definitely seeing good growth on our end.”

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True North Cannabis

Eric Chittim, VP of supply chain at True North Cannabis, with 48 locations in Ontario, says he sees a spike in vape sales in the winter, which he attributes to people not wanting to go outside to smoke flower when it’s cold out. Flower sales, he says, are more common in the summer, as are beverages, echoing a trend noted by every retailer StratCann spoke with. 

“Wintertime would be heavy disposables and vapes and the summertime is high flower sales,” says Chittim.

Similar to what Fualker says he sees in the Alberta market, Chittim also says he sees single-digit growth through the next year or so, but sees that growth ultimately cooling off. 

 “I see us probably being flat or single digit this year. I feel this year is the last year of retail growth and next year is when I project downward trends for the Ontario market.”

While there are always popular, in-demand products that all retailers need to carry, Chittim says retailers need to also focus on bringing in more unique products that, while not always high-volume, can bring in a loyal clientele who then might purchase other products. One of those product categories is capsules and oils, especially as a budget-friendly alternative to edibles. 

Cannabis capsules, oils, and topicals on display at a retailer in Ontario

“Capsules and oils are a rather small category, but it’s something with a pretty consistent base across all my stores. People are always looking for sugar free CBN products, be it oils or capsules. That’s an easy example of a wellness product that might not ever break $100k in monthly sales but will bring a customer base to your store. It is an easily overlooked product.”

However, Unlike Faulkner, Chittim says he sees a bright future for independent retailers and chains like True North. If anything, he sees more consolidation among chain stores rather than well-run independents. 

“Owner-operators are not going anywhere. There’s a ton of consolidation through franchises, but there’s a ton of indies that are doing well across Ontario that usually hyper-perform in their local areas. I think those owner-operators will keep their businesses, whereas I think we’ll see all the chains melt into one another.”

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Nova/SNDL

Grant Sanderson, VP of cannabis retail operations at Nova/SNDL, says he also sees a similar growth rate, reflecting his colleagues and Statistics Canada’s regular-updated figures. SNDL is Canada’s largest private-sector cannabis retailer by store count, operating 187 locations across several provinces  under its three retail banners: “Value Buds”, “Spiritleaf”, and “Superette.” 

For sure 2025 will be an interesting year, and I think we’ll see a lot of things shake out with some continued consolidation, contradiction, and some full-exits this year.

Grant Sanderson, Nova/SNDL

Like Chittim predicts, Sandereson sees increasing competition among some of the larger chains as new store growth slows down.

“When markets start to stabilize, competition intensifies,” explains Sanderson. “Retailers are battling for the loyalty of the customer base, and we have to make efficient operating decisions. We all source products from the same distributors, so we need to distinguish ourselves from each other with a combination of convenience, price, service, and selection.

“For sure 2025 will be an interesting year and I think we’ll see a lot of things shake out with some continued consolidation, contradiction, and some full exits this year.”

Still, he sees a continued opportunity for growth, and into new markets, not only in larger cities that had previously banned retail and are now opening up, but also in smaller regions in many parts of Canada. 

“There are still underserved areas across the country where I think there are opportunities for expansion and organic growth. I think there are a lot of spots across all provinces [that allow private stores].” 

That growth can come in many ways, from leaning into new product categories to doing a better job of attracting and retaining existing consumers. 

“That four wall execution means more today than it has in the past,” says Sanderson. 

“That promiscuous shopper that is shopping around looking for a deal, I think there’s an opportunity to create more brand loyalty with that kind of shopper than there has been in the past. I don’t think it’s necessarily all about just price. It’s a mixture of price, execution, assortment, and service.”

Another area for growth is deliveries, which are still somewhat limited to mail order and delivery by retailers in provinces that allow it. If third-party delivery services are allowed to actually deliver cannabis for a retailer, he says he sees that being fruitful as well.

“I think when we see more red tape reduction around third party delivery, that will be the real catalyst to e-commerce. There’s still some growth there now, but that will change everything.”

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High Tide

Andy Palalas, the Chief Marketing Officer at High Tide Inc., which operates Canna Cabana—the largest single cannabis retail brand in Canada with over 190 retail locations from BC to Ontario—also sees continued opportunities for growth in the retail cannabis sector.

“Our same-store sales growth remains fairly strong,” says Palalas. “We also have opened up, organically, more stores than your average chain [29 in 2024]. This last year plus has been largely us opening new stores as opposed to acquiring new locations through mergers and acquisitions.

“Sales growth in general has been really strong over the past twelve months with new stores coming through, and we did about $33-34 million in January of last year. We pushed about $42 million in December. So overall the revenue picture has been quite bright for us. In terms of same store sales on mature stores, we still see meaningful growth in many of those locations.”

Like Faulkner at Plantlife in Alberta, Palalas says holiday sales are not particularly pronounced in the retail cannabis space. However, people do tend to buy more—mostly for themselves—if they are on a holiday break or vacation.

Beverages are definitely up in the summer, but they’re not a huge percentage of sales.

Andy Palalas, High Tide Inc.

“I think one of those misconceptions about cannabis retail, at least in the early days, was that Black Friday was going to be a significant sales event for us. In cannabis retail in general, I don’t think those categories of cannabis are particularly conducive to gifting; we don’t see a lot of gifting going on.” [Not counting ancillary products, which he notes do increase in the holiday season].

In general, verticals like electronics and toys and other gitfables are going to do a bit better than cannabis at the end of that November mark. Really, it’s when we come into December, around the second week when folks start getting off on vacation, that we see enormous growth in sales.” 

Infused and non-infused cannabis pre-rolls are popular year-round

As for seasonal sales and different product categories, like other retailers StratCann spoke to, Palalas says beverages are more popular in the summer and a bit around the winter holidays, while pre-rolls spike in summer and vapes increase in the colder months. 

But while beverage sales spike in summer, he says it’s still a very small category overall, especially compared to flower and concentrates like vape pens. 

“Beverages are definitely up in the summer, but they’re not a huge percentage of sales,” explains Palalas. “They are about a quarter of the size of the edibles category. Edibles are around four and a half percent under our banner, while beverages are about one and a half. 

“So it does surge in the summer. It also has a pick-up in December. But pre-roll is really what we see surging in the summer. Pre rolls had a huge summer this year: it reached all-time highs in June, July, August of this year, even September. And we’ve seen that reliably pretty much every year. In general, vapes performed better this summer than they had in previous years. Pre roll is definitely the key category throughout the summer.”

Two trends in vape right now are the move to liquid diamonds, and the move to all-in-one vaporizers. Both of those have been a hockey stick up and to the right, with sequential growth that really hasn’t plateaued at all.

Andy Palalas, High Tide Inc.

In addition to pre-rolls, another huge growth category in 2024 that Palalas sees continuing is disposable, or all-in-one (AIO) vapes.

“Two trends in vape right now are the move to liquid diamonds, and the move to all-in-one vaporizers. Both of those have been a hockey stick up and to the right, with sequential growth that really hasn’t plateaued at all. 

“Vape all-in-one devices still have lots of room for more brands to enter the space. We’re starting to see licensed producers release meaningful products in the all-in-one category. The category is wonderful because there’s a real hardware and brand component that is making the difference for consumers in that category.”

Lastly, Palalas notes differences in different provinces, something a large chain like High Tide is uniquely positioned to speak on.

BC, he says, is a difficult market for vapes because of a high retail tax and other product limitations. Meanwhile, provinces like Alberta and Saskatchewan take the lead in vape sales, while Ontario shows more willingness among some consumers to pay a bit more for higher-quality or craft-focussed products. 

“BC has been a challenge on vape, despite a clear consumer desire for all-in-one formats. British Columbia is a really challenging market for vapes because of the pretty onerous consumer vape tax. We do tend to index into pre-roll much heavier in that market. It is the leading pre roll market.

“Alberta is the second-largest vape market by share and number one by volume, with around 25-26% market share,” which he says “compares to Ontario at around a 21% share and Manitoba at about a 20% share.

“Definitely Alberta is a major ready-to-use market, notes Palalas, adding that he sees a lot of downward pressure on dried flower brands in Alberta and a decline in flower sales.”

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Organigram closes on final round of funding from British American Tobacco 

Organigram Holdings Inc. has, as of February 28, closed on the third and final tranche of funding from BT DE Investments Inc., a wholly owned subsidiary of British American Tobacco.

​​In 2023, Organigram said most of a $124.6 million investment from British American Tobacco (BAT) would be used to create a strategic investment pool named Jupiter, focusing on emerging cannabis opportunities, including geographic expansion.

In 2021, the deal was first announced as a C$221 million strategic investment, and has continued to evolve over the years. The third and final round of funding was expected in early 2025. 

The first round of funding closed on January 23, 2024. The second round of funding was closed in August 2024.

“With all three tranches of the Jupiter private placement now funded, Organigram has approximately $57.8 million to further invest from its Jupiter strategic investment pool after completing investments of $21 million in Sanity Group and $2.7 million in Open Book Extracts,” said Paolo De Luca, CSO of Organigram (all figures in Canadian dollars unless otherwise noted).

“Opportunities in the space have only improved with cannabis valuations at historically weaker levels and many cannabis and hemp companies unable to access cost-efficient growth capital despite fundamentally strong businesses. We look forward to continuing to roll out our international and differentiated product strategy supported by the Jupiter platform.”  

In June 2024 Organigram announced a $21 million investment from its Jupiter strategic investment pool, giving it a minority stake in German cannabis company Sanity Group GmbH and, therefore, a foothold in the German market. 

In March, Organigram announced a USD$2 million minority investment in Steady State LLC (dba Open Book Extracts or OBX) from the Jupiter fund. Based in North Carolina, OBX specializes in cannabinoid ingredient production and serves as a one-stop formulation and finished goods manufacturer. 

The final round of funding from BAT comes with 7,562,447 common shares in Organigram and 5,330,728 Class A preferred shares at a price of $3.2203 per Share for gross proceeds of $41,519,891.

The aggregate subscription price of the shares acquired as part of the first, second, and third tranche was $124,559,674.36.  

Organigram operates its flagship campus in Moncton, New Brunswick, its edibles facility in Winnipeg, its flower cultivation and hash production facility in Lac-Supérieur, Québec, and its London and Aylmer facilities in Ontario which it acquired in a recent deal with cannabis producer Motif.

The Aylmer facility houses CO2 and hydrocarbon extraction capabilities and is optimized for formulation refinement and post-processing of minor cannabinoids, as well as pre-roll production. Organigram plans to upgrade the London facility for labelling, packaging, and national fulfilment.

Cannabis, tobacco, and Canada

This is not the first entry of a tobacco company into the Canadian cannabis market. In 2016, Philip Morris invested US$20 million in the Israeli company Syqe Medical. Syqe created an inhaler for use with cannabis for medical purposes.

In 2019, Altria Group, the parent company of Philip Morris USA, paid $2.4 billion for a 45% ownership interest in Cronos Group, the Canadian cannabis company behind brands like Spinach and Peace Natural. Altria later declined options to purchase additional shares.

 In 2019, Imperial Brands, a British multinational tobacco company, invested C$123 million in Canada’s Auxly Cannabis Group. That deal also included a research and development partnership similar to other deals. 

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Rubicon Organics looks to acquire former Canna Farms facility from Medipharm Labs

Rubicon Organics Inc. has entered into a purchase and sale agreement with Medipharm Labs Inc. to acquire the former Canna Farms facility in Hope, British Columbia. 

Medipharm took over ownership of the 47,500-square-foot indoor cultivation facility as part of its 2023 acquisition of Vivo Cannabis, which had acquired Canna Farms in 2018.  

The purchase price for the Hope Facility is $4.5 million. It is subject to several conditions including the company’s satisfaction with due diligence, financing, and approval of Rubicon’s board of directors. The Company intends to use the Hope Facility to increase its production capacity. The transaction is expected to close in the second quarter of 2025, with Rubicon projecting a first harvest in 2025.

“Acquiring the Hope Facility is a milestone for Rubicon Organics and further strengthens our premium production capacity, setting up Rubicon Organics to service the growing demand for our leading brand portfolio, and accelerating our growth beyond our existing footprint,” said Margaret Brodie, CEO of Rubicon.

The former Canna Farms facility was one of a handful that received a commercial production licence in early 2014. It was also one of the first of these companies to post a profit while large pubcos continued to spend more than they brought in. 

Keith Strachan​​​​, president of MediPharm Labs, told StratCann in 2024 that the decision to ramp down production at the Canna Farms facility was made in 2023. This decision reflected, at the time, the declining price of cannabis and the small facility’s inability to compete with larger-scale growers, especially greenhouse growers. 

“We slowly stopped cultivating there due to existing inventory and market conditions and just the ability to buy bulk flower at a better price than what we can grow it for,” explained Strachan.

Rubicon operates a 125,000-square-foot hybrid greenhouse, certified by the Fraser Valley Organic Producers Association (FVOPA) for organic cannabis cultivation, located in Delta, BC, about an hour from Hope. 

In its most recent quarterly financials, Rubicon Organics reported $13.5 million in net revenue in Q3 2024, the three months ended September 30, 2024, the company’s highest revenue in eight consecutive quarters.

Rubicon sells three flagship brands: their “super-premium” Simply Bare Organic, premium brand 1964 Supply Co, cannabis wellness brand Wildflower, and the Homestead Cannabis Supply brand. As of the end of September 2024, Rubicon had over 294 unique SKUs available across Canada, with over 99% coverage of the addressable market in both non-medical and medical sales channels.

Featured image of the former Canna Farms facility in Hope, BC via Google Maps

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Cannabis jobs update – March 2025

Our March 2025 jobs article highlights roles across Canada in retail, production, brand representation, and more. Whether you’re starting out or advancing your career, explore the latest openings below.

As the industry continues to evolve, businesses are looking for skilled and passionate professionals to join their teams. From hands-on roles in cultivation and processing to customer-facing positions in retail and sales, there’s a wide range of career paths to explore. 

Here’s what we’ve found for new job postings in Canada’s cannabis industry.

Alberta

British Columbia

Manitoba

New Brunswick

Newfoundland and Labrador

Nova Scotia

Ontario

Prince Edward Island

Quebec

Saskatchewan

Yukon

Remote Positions

  • Latched Creative Inc. is looking for a remote SEO Manager for their cannabis e-Commerce brands.

HAVE A JOB POSTING YOU’D LIKE FEATURED ON STRATCANN.COM?

Week in Weed – March 1, 2025

This past week at StratCann, Jon Hiltz looked at what the recent election in Germany means for the country’s fledgling cannabis laws and what this could mean for Canadian companies looking to do business there. 

We also looked at: Health Canada’s long-awaited results from their cannabis testing program; at Statistics Canada’s most recent monthly cannabis sales figures, showing a significant spike in December; and, at Calgary’s efforts to allow cannabis sales at events.

Simply Solventless closed on their Delta 9 deal, changing Delta 9’s name to Humble Grow. At the same time, Canopy Growth announced the launch of its Tweed brand into the German medical cannabis market, Village Farms launched its first cannabis shipment to New Zealand, and High Tide paused its plan to acquire Germany’s Purecan GmbH.

In financial news, MTL released its Q3 2025 financial report, Cronos its Q4 2025, Ayurcann its Q2 2025, Greenway its Q3 2025, Avant Brands posted their 2024 year end report, and Freedom Cannabis is moving forward with its SISP process.

In law enforcement news, Police in Montreal seized thousands of cannabis plants and dried cannabis, Edmonton Police are seeking help identifying suspects in several recent cannabis store robberies, and Police in Nova Scotia charged 21 people in connection with 13 illegal cannabis stores.

We also featured Ontario cannabis nursery Trichome Hills Nursery Services about a new pilot project they are seeking production partners for

In other cannabis news

Cannabis Culture recently opened its first legal, licensed store, located in Niagara Falls. The formal Grand Opening is said to be March 1

Saltwire featured Taylor Giovannini at Oceanic Releaf in Newfoundland and the company’s chain of cannabis and coffee shops. 

Workers at Kiaro Cannabis in BC joined UFCW 1518, becoming some of the latest members of the BC Budtenders Union

MMJ Daily spoke with Rod Wilson at Hidden Harvest, Canada’s first and only cannabis nursery and farmgate store in Moncton, New Brunswick

Dank Cannabis ran a sponsored post about delivery options from their Okotoks, Alberta store.

Tether hosts its fourth annual Budtender Appreciation Week, with industry events in Calgary, London, Vancouver, and online from March 24-30

Cannara Biotech Inc. announced the extension and related amendments to its existing credit agreement with the Bank of Montreal (BMO) and convertible debenture initially issued on June 21, 2021, as amended on August 31, 2023, and January 30, 2024, in the total initial principal amount of $5.7 million to Olymbec Investments Inc.

Organigram welcomed New Brunswick Minister Luke Randall, president & CEO of Cannabis NB Lori Stickles, as well as Jay Reid from Opportunities NB to its facility in Moncton

A sign announcing the opening of an unlicensed cannabis vape shop at the entrance to the Abenaki community of Wôlinak in Quebec raises concerns from some community members and elected officials.

The Telegraph Journal shared comments from several people in connection to recent and ongoing enforcement actions in New Brunswick against unlicensed cannabis stores, including Kyle Caplin of Eel River Bar First Nation (brother of L’Nuk Lounge owner Cody Caplin, former provincial health minister Bruce Fitch, Delbert Riley, constitutional lawyer Lyle Skinner, and provincial Justice and Public Safety spokesperson Allan Dearing, who all debate the legality of such shops. 

BC’s director of civil forfeiture is claiming forfeiture of $574,100 in Canadian currency and a cryptocurrency key seized during a search of a Prince George apartment that they say is connected to the illegal production and sale of cannabis

Tilray Brands, Inc. announced that its 420 festivities this year will spotlight Tilray’s leading recreational cannabis brands—Good Supply, Redecan, Broken Coast, and XMG—through nationwide activations, pop-up events, and a marquee concert featuring multi-platinum artist Don Toliver on April 17, 2025, at Rebel, the iconic venue in Toronto, Ontario.

Simply Solventless Concentrates (SSC) and High Tide Inc. were recognized by the TSX Venture Exchange as the 14th and 21st of the 50 Top-Performing Companies on the TSX.

Delta 9 has filed an application seeking to extend the Stay Period to March 31, 2025.

Health Canada issued its own recall notice in relation to one issued by the OCS on February 6.

On Friday, February 21, 2025, Toronto Police announced they had arrested one man in connection with a cannabis store robbery near Eglinton Avenue West and Dufferin Street area. One suspect remained outstanding. 

Two young women from Montreal have entered guilty pleas in connection with the seizure of about 63 kilograms of cannabis at Halifax Stanfield International Airport last summer.

The search of an acreage south of Prince Albert, Saskatchewan, resulted in the discovery of 100 marijuana plants worth an estimated $2.4 million.

Suspects in a cannabis store robbery in Irricana, Alberta, were apprehended by RCMP. “In 30 seconds, they threw a chain around the door, and ripped the door off and cleaned the place right out.”

International cannabis news

A new article in Cannabis Magazine in Israel raises questions about an investigation by the Israel Ministry of Economy into allegations of product dumping by Canadian cannabis producers. The ministry rejects any suggestion of a conflict.

Uruguay’s IRCCA selected four new companies for the production of cannabis for adult use

Horti Daily ran an interesting piece on CanAdelaar’s experience with converting a tomato greenhouse to cannabis production as part of the Netherlands’ cannabis supply pilot project. CanAdealaar is a cannabis company based in Vienna, Austria.

A California lawmaker wants to cancel a scheduled increase in the state’s cannabis excise tax of nearly 25%. If the state Legislature were to pass Assembly Bill 564–written by Assembly Member Matt Haney, a San Francisco Democrat–the state’s cannabis excise tax would stay at 15%, with no adjustments allowed. California collected more than $625 million in cannabis excise taxes in 2023, according to state data.

A judge handed an $18 million preliminary award to Cookies founder Gilbert Anthony “Berner” Milam Jr., the latest in an ongoing dispute between the company’s founders and its investors.

And finally, lawmakers in Washington are considering a bill that would authorize cannabis use in regulated environments. Currently, cannabis use is only legal on private property in the state.

Simply Solventless closes on Delta 9 deal, changes name to Humble Grow

Simply Solventless Concentrates Ltd. has closed its previously announced acquisition of all the outstanding shares of Delta 9 Bio-Tech Inc. from Delta 9 Cannabis Inc.

Simply Solventless (SSC) also announced that it has changed Bio-Tech’s corporate name to Humble Grow Co

The announcement comes following SSC closing on the announced financing deal of $6 million, the proceeds from which were expected to fund the outstanding purchase price for the Bio-Tech acquisition.

“The closing of the Bio-Tech Acquisition and subsequent rebranding to Humble Grow Co. marks a significant milestone for SSC,” said Jeff Swainson, president and CEO of SSC, “and we thank all parties involved. SSC has world class processing capabilities in prerolls, vapes, and concentrates, and we now own a lean, profitable, complimentary cultivation asset that produces high-quality, internationally exportable flower for among the lowest per gram indoor cultivation costs in Canada. The operational integration of Bio-Tech is largely complete, and looking forward, we will focus on expanding Humble revenue while we continue to execute our highly impactful business plan focused on organic revenue growth and opportunistic acquisitions.”

SSC reports that Bio-Tech currently produces approximately 9,000 kilograms of cannabis per year. The cannabis processor believes that with roughly $4 million in capital investment, production could potentially increase to 15,000-18,000 kilograms per year, but this is not planned at this time.

Bio-Tech services the recreational dried flower markets in Ontario, Alberta, Manitoba, Saskatchewan, British Columbia, and the Maritimes, and the business-to-business wholesale market in Canada and internationally.

At the end of 2024, Simply Solventless Concentrates Ltd. entered into a share purchase agreement with Delta 9 Cannabis Inc. to acquire all of Delta 9 Bio-Tech Inc.’s issued and outstanding shares.

The deal was expected to add around $12 million in revenue when it was first announced. 

In January, Simply Solventless launched a non-brokered private placement financing with gross proceeds of up to $5 million. The proceeds were also expected to fund the purchase price of the previously announced acquisition of all Delta 9 Bio-Tech Inc.’s issued and outstanding shares.  

In a press release at the time, SSC, which does not produce flower itself, said that the acquisition of Delta 9 will help the company continue to make inroads in the dried flower market following its recent acquisition of pre-roll manufacturer ANC Inc. for $10 million. SSC expects that the all-in cash cost to cultivate cannabis through Delta 9 will be approximately $0.60-$0.70 per gram, among the lowest for indoor cannabis in Canada.

SSC also announced that it has appointed James Clarke to the position of Vice President, Corporate Services. James currently serves as COO of ANC, a wholly owned subsidiary of SSC. James is a detail-oriented professional with a strong passion for electronics and technology. James developed a diverse skill set and a wealth of knowledge over 14 years in the oilfield industry and over five years in cannabis.

As a founder of ANC, James demonstrated exceptional leadership and versatility by successfully completing all necessary tasks to get the company up and running. Known for a meticulous approach and a love for innovation, James consistently delivers high-quality work and is always eager to explore new technologies to solve complex problems.

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Village Farms launches first cannabis shipment to New Zealand

US-based Village Farms International, Inc. has announced its first shipment of medical cannabis to New Zealand through its wholly-owned Canadian subsidiary Pure Sunfarms

The cannabis will be distributed in New Zealand by Medleaf Therapeutics under its Bloom brand, which was created specifically for products from Pure Sunfarms. Medleaf is an established New Zealand-based medical cannabis company collaborating with clinics and healthcare practitioners nationwide. 

The shipment features Pink Kush, the top-selling dried flower strain in Canada over the past four years.

“Pink Kush is a major contributor to the continuing success of Village Farms’ Canadian Cannabis business and is being sought out internationally as we continue expanding our presence in strategic markets around the world,” says Michael DeGiglio, CEO of Village Farms. 

“We are proud to export Pure Sunfarms’ leading cannabis products to growing international medical markets, and to announce this partnership with Medleaf. The addition of New Zealand to our international portfolio represents another meaningful step forward in our strategy to continue to grow our international cannabis business.”

The New Zealand cannabis market, which brought in about US$45 million in 2023, is projected to grow at a compound annual growth rate of 58% by 2030. 

Courtney Letica, Chief Executive Officer of Medleaf, added: “We are excited to bring Canada’s number one cannabis product to New Zealand patients. Pure Sunfarms’ renowned Pink Kush has an amazing track record and we are eager to share this offering.”

Medleaf Therapeutics was founded in 2018 and is one of the leading local Cannabis suppliers in New Zealand. It is focused exclusively on branding, distribution, and sales. 

Village Farms International operates two cannabis facilities for the Canadian legal adult use (recreational) market and for export to international markets like Israel, Germany, Australia, and the United Kingdom. The company’s Canadian Cannabis segment comprises Pure Sunfarms in BC and an 80% ownership in Rose LifeScience in Quebec.

The company also holds one of only ten licenses to participate in the Dutch recreational cannabis program. In the most recent quarter, its ownership of Netherlands producer Leli Holland increased from 85% to 100%. 

Village Farms recently announced its first harvest from its Netherlands facility.

In its most recent quarterly report, Village Farms’ international sales increased by 94%, primarily due to higher sales to Germany, the United Kingdom, and Australia.

Canopy announces launch of its Tweed brand in German medical cannabis market

Another Canadian cannabis producer has announced the launch of more products into the growing medical cannabis market in Germany.

Canopy Growth Corporation has now officially launched its Tweed brand in Germany, including the availability of four new cultivars grown in the EU through an agreement with Gro-Vida S.A, a Portuguese medical cannabis cultivator.

Authorized medical patients in Germany will be able to access Jack Herer, a new sativa-dominant cultivar; Balanced Caramel and Wappa, two indica-prominent strains; and Gelato 33, a balanced hybrid strain. 

This builds on Tweed’s initial introduction of Glitter Bomb, an indica-dominant high THC strain, to the German medical market earlier in December 2024. That happened through an agreement with Cansativa GmbH (Cansativa), a vertically integrated German cannabis cultivator and distributor.

In addition to its flagship operations in Canada, Canopy Growth has a presence in Australia, Germany, Poland, and other specific international markets. The company also produces, distributes, and sells vaporizers and similar cannabis accessories in various global markets, including the United States. 

In its most recent quarterly report for the three months ending December 31, 2024, Canopy’s international market net revenue increased 14% year-over-year, with strong growth in Poland and Germany. This growth was partially offset by a decline in Australian medical cannabis sales and the exit of US CBD sales earlier this fiscal year.

“As a leader in medical cannabis, Canopy Growth is expanding its German product lineup with the launch of the Tweed brand as well as new genetics to meet the growing needs of patients and healthcare practitioners,” said Luc Mongeau, Canopy Growth’s new CEO

“Through strategic agreements with EU-based cultivators and continued supply from our EU-GMP facility in Canada, Canopy Growth is focused on delivering a consistent, reliable flower supply enabling healthcare practitioners to confidently prescribe Tweed for patients across Germany.”

According to the Canadian government, exports of cannabis for medical purposes have continued to show significant increases in recent years. In the first six months of 2024, 67,475.28 kilograms of dried cannabis were exported to the international market, and in 2023, 79,279.75 kilograms were exported.

Australia received the most—3,512.5 kilograms, a 5% year-over-year increase. Germany was second with 1,546.2 kg, down by 27% year-over-year. Czechia was third, followed by Israel, Portugal, the Netherlands, and the UK.

While Germany’s medical cannabis market has been growing, with two of three production licences in the country going to Canadian companies Aurora Cannabis and Aphria, the recently-elected Conservative government has promised to push back on Germany’s cannabis laws. What that means for the country’s growing medical cannabis space is uncertain. 

Finn Haensel, CEO and Founder of Berline-based Sanity Group, an EU-based cannabis company, told StratCann recently that he is confident the Conservative government won’t touch medical cannabis, 

“If you read publicly what they are saying, they don’t differentiate, they just say cannabis,” said Haensel. “But we talked a lot with politicians over the last six months. We had very good exchanges with the conservative politicians, and when you talk to them, they say they only want to take back adult-use and don’t want to touch medical.”

In November, Tilray’s Aphria RX facility launched its first German-grown cannabis. In January, Aurora also announced the launch of its first cannabis brand in Germany under a new cultivation license. The German company Demecan is also licensed for production in the country.

In February 2024, Germany passed the German Medical Cannabis Act, expanding the country’s medical cannabis laws.

Germany is also a gateway into the expanding European market and is the largest medical cannabis market in Europe, with a population of 83 million, more than double that of Canada.  

Other European countries, including Switzerland, Spain, France, the Czech Republic, Malta, the Netherlands, and Ukraine, are also considering or are in the process of implementing various cannabis laws.

Germany legalized cannabis for non-medical purposes this past March, with the law coming into effect in stages. On April 1, personal possession and cultivation became legal. On July 1, the country began allowing cannabis growing clubs. However, the country does not allow the sale of cannabis except for non-medical purposes.

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What does the Conservative win mean for legal cannabis in Germany?

Germany’s conservatives pledged to overturn the 2024 legalization of cannabis if they win power in February’s election. They just won. What will this mean for German cannabis?

With over six years of adult-use cannabis legalization in Canada and far more for medical, it’s sometimes easy to forget that the end of prohibition is still a hot-button political issue in many existing international markets.

A case in point is the recent regime change in Germany, where the right-wing Christian Democratic Union (CDU) won the German parliamentary elections. While on paper this might not necessarily mean anything immediately dire for the German market, the shift no doubt raised a few eyebrows in Canada considering the sheer quantity of cannabis products that are regularly shipped to the European nation.

There is a whole list of topics that are very important for the government [including] migration, economic changes, and inner security. Yes, they want to take back the cannabis law, but it’s agenda point number fifteen out of fifteen points. It’s not a high priority.

Finn Haensel, Sanity Group.

In 2023, Germany imported a record 31,398 kg of medical cannabis products with approximately 50% of that originating from Canada, and the numbers have only increased from there. Further, several Canadian companies have expanded their presence in the German market including Organigram, Tilray, Aurora, Cronos Group, and various others.

Two steps forward, one step back

“[Germany] historically comes from a so-called traffic light coalition,” said Finn Haensel, CEO and Founder of Sanity Group. “That means left wing and Liberal parties formed a government together. This government fell apart in September or October last year. There were new elections this January, and what came out is that the Conservative Party won the election.”

Haensel added that the Conservatives said during their election campaign that they want to repeal the cannabis law. As dire as that sounds, he was quick to point out that Germany is required to have a coalition government, and will more than likely form one together with the Social Democrats. That was the group leading the old government, and they are one of the main driving forces behind legalization.

It should also be noted that the Conservative Party has not been clear about what it means by repeal. Does it mean the adult-use initiatives or the existing and robust medical system?

“If you read publicly what they are saying, they don’t differentiate, they just say cannabis,” said Haensel. “But we talked a lot with politicians over the last six months. We had very good exchanges with the conservative politicians, and when you talk to them they say they only want to take back adult-use and don’t want to touch medical.”

“What I could imagine is home cultivation will not be allowed anymore. I can also imagine that public consumption will not be allowed anymore because that’s something the Conservatives really don’t like.”

Finn Haensel, CEO and Founder of Sanity Group

So if the conservatives want to take back adult-use initiatives and the democrats want the status quo with everything, including adult-use, Haensel believes that the compromise would be the medical cannabis laws remaining untouched and the adult-use getting some tweaks.

“[Social Democrats] will need to make compromises on the adult-use part. What I could imagine is home cultivation will not be allowed anymore,” he said. “I can also imagine that public consumption will not be allowed anymore because that’s something the Conservatives really don’t like.” He added that possession amounts will likely go down to something significantly lower.

Another important player in the German cannabis landscape is Constantin von der Groeben, Co-Founder and Managing Director of Demecan. He agrees with Haensel’s assessment of the current situation regarding compromises.

“It’s very unlikely we see a complete 180 on cannabis policy as long as the Social Democrats are part of the new government coalition,” said von der Groeben. “That said, there might be some concessions that will be made. Home cultivation allows three plants, maybe they reduce it to two plants or just one.”

“It doesn’t impact any of the LPs. Also the timelines are really important. This is something that was explained to me. [First] the government doesn’t get formed until, at the earliest, May. Then, even assuming they want to make changes to the medical program, they would need to start that process the second they get in. Given everything that is happening in Europe, that’s [unlikely].”

Deepak Anand, ASDA Consultancy Services

He also felt that there might be a reduction of possession amounts from 25 grams on your person and 50 grams at home to something lower, and also the repeal of cannabis clubs, of which there are only currently a handful.

Von der Groeben went on to say that Demecan’s business is fully on the medical side, so they don’t expect any significant issues. In fact, if recreational cannabis becomes less accessible, he feels that there may be more business because medical cannabis is easily accessible in Germany, and people will substitute adult-use for the medical side of the market.

“For the time being our 2025 forecast outlook for Demecan is still very optimistic. It is a bit of a downside that the overall sentiment from the new government will be a little more against cannabis,” he said. “The former coalition of the [Social Democrats], the Greens, the Liberals, they were totally pro-cannabis. They would have gone further. But the incoming government will be fine with the status quo.”

Our home and native land

It’s safe to assume that when this news came out regarding this regime change in Germany to a more conservative representation, it caught the attention of many cannabis companies in Canada who rely on Germany as a regular customer. 

In the first half of 2024, Canadian medical cannabis exports nearly doubled compared to the same period in 2023, reaching 67,475 kg. This was largely driven by demand from European countries, particularly Germany.

Should we be worried about whether this will affect existing and future supply deals? Deepak Anand, Principal of ASDA Consultancy Services, doesn’t think so.

“It doesn’t impact any of the LPs,” he said. “Also the timelines are really important. This is something that was explained to me. [First] the government doesn’t get formed until, at the earliest, May. Then, even assuming they want to make changes to the medical program, they would need to start that process the second they get in. Given everything that is happening in Europe, that’s [unlikely].”

Haensel also agrees with that reassuring sentiment. “There is a whole list of topics that are very important for the government [including] migration, economic changes, and inner security. Yes, they want to take back the cannabis law, but it’s agenda point number fifteen out of fifteen points. It’s not a high priority.”

Regardless of this, Anand did point out that if your business is cannabis you are “basically in politics,” so companies need to keep a close eye on what happens anywhere and everywhere. However, regarding the current election involving one of Canada’s most significant international cannabis customers, it seems the message of the day for Canadian companies is ‘don’t panic’.

Calgary passes motion to move forward with on-site cannabis sales at events

Calgary City Council voted 8-6 in favour of a motion to have city staff align the city’s bylaws to allow a permitting process and festival applications to allow for the sale of cannabis at minors-prohibited events.

The notice of motion was brought to council by councillor Kourtney Penner, who told councillors the goal was not to promote cannabis use but to align the city’s bylaws with provincial regulations. This is similar to changes made by Edmonton.

In 2024, Alberta began allowing cannabis retailers to apply for a licence extension for the purposes of selling cannabis at a minors-prohibited entertainment event or cannabis industry trade show. Municipalities must also sign on to the change, which Edmonton did last year

“What this is is creating a legal business process that is in line with legislation from the provincial government,” Councillor Penner told her fellow councillors before today’s vote. “What is already happening is cannabis is being consumed at 18 plus, adult-only festivals and events.” 

“What this isn’t is creating an open and permissive environment to use cannabis at those festivals. We already have regulation that defines where it can be used. So it’s not about a puff of smoke or a waft of smoke that you’re walking through. It is simply about creating a safer environment for sales on sites, just as we create a safe sales environment for alcohol. This is a legal substance where adults are making adult choices on what they choose to consume.”

“This is really about [regulation] and policy and not about the judgement we should be passing on people for what they choose to do as adults,” she added.

Councillors Mclean, Wyness, Dhaliwal, Chu, Sharp, and Chabot voted against the motion.   

City staff will now need to bring such proposed changes back to council for consideration at a future date. That is expected April 15.

Currently, ​​cannabis sales at events in Calgary must be made through an order-and-delivery method. In 2024, a Calgary cannabis retailer hosted a cannabis consumption space at the Badlands Music Festival, which included the ability to buy cannabis. Festival-goes could place an order on the retailer’s website, and the product would be delivered to the festival’s cannabis garden.

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High Tide pauses plan to acquire Germany’s Purecan GmbH

High Tide Inc. has paused its previously announced acquisition of 51% of Germany’s Purecan GmbH.

The deal, announced for approximately €4.8 million in January, would have given the Canadian cannabis retailer commercial exposure to the German market. However, during the company’s due diligence, High Tide said it had “reassessed the optimal structure for this transaction and is now exploring alternative arrangements” with Purecan that would allow High Tide to maintain its planned commercial entrance into the German market.

There is no guarantee that a new deal will go through, and High Tide plans to update the market as required. In a press release, the Calgary-based company says it continues to be committed to the German medical cannabis market and will explore both alternative structures with Purecan and other opportunities for entry into Germany.

High Tide’s retail chain, Canna Cabana, is the largest cannabis retail chain in Canada. It currently has nearly 200 locations in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario.

The new announcement comes just days after German Conservative Party leader Friedrich Merz won the German election on Sunday, February 23. The Conservatives had previously said they would overturn Germany’s legalization of cannabis if they took control.

Germany legalized cannabis in March 2024. The law came into effect in two main phases: the first phase, which allowed for personal cannabis cultivation and possession, came into force on April 1, and cultivation clubs were allowed in July. 

Phase two was supposed to allow for a medical sales model, but shifting domestic politics slowed that process down. However, a limited pilot project for medical sales announced in December could allow for cannabis to be sold in retail stores in up to 25 different German cities, supplied by authorized cannabis wholesalers in the country. 

The status of that program and cannabis legalization in general, following the recent elections, remains in question.

Germany is one of the world’s largest importers of medical cannabis, with a significant number of those imports coming from Canada. Canada’s Tilray/Aphria and Aurora operate two of the three approved medical cannabis production facilities in the country.

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Canada reaches half a billion in monthly cannabis sales in December 2024

After showing signs of slowing down, Canada’s retail cannabis sales shot up to their highest level so far in December 2024, at just under half a billion dollars in one month. 

Cannabis sales in December ($499.7 million) surpassed the previous high of $475.5 million in August 2024, and even exceeded the previous high of $469 million in August 2023.

All of these figures are non-seasonally adjusted; seasonally adjusted sales numbers are somewhat lower. Statistics Canada also adjusts its numbers over time, depending on data quality. The most recent sales figures are rated as “C: good”, the lowest of three ratings for data quality.  

Unsurprisingly, retail sales were highest in Ontario, Canada’s most populated province, followed by Alberta, British Columbia, and Quebec. 

Overall retail sales saw steep declines in early 2024, largely driven by declines in Ontario’s reported sales figures. While declines in sales after the holiday shopping season are expected, other provinces did not show a similar decline. If past sales history is repeated, expect significant declines in sales in January and February 2025. 

December 2024 monthly retail cannabis sales were up $51.1 million year-over-year (YOY) compared to December 2023. This compares to:

  • December 2022-December 2023: $22.8 million YOY increase
  • December 2021-December 2022: $71.6 million YOY increase
  • December 2020-December 2021: $57 million YOY increase
  • December 2019-December 2020: $149.5 million YOY increase

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Week in Weed – February 22, 2025

This past week at StratCann, we looked at new draft requirements for Canadian cannabis imports from the Colombian Agricultural Institute, a new pilot project in Alberta between Plantlife, Token Naturals, and Metrc, and the popularity of the terms “cannabis” or “marijuana” in different countries around the world. 

Meanwhile: Canada’s largest Women-in-Weed Networking Event returns to Toronto; a BC cannabis company is shifting its focus to the crypto market; Decibel entered into a new supply agreement in Israel; and HYTN and A1 Cannabis announced a collaboration agreement.

And in law enforcement news, Toronto police arrested five men following a violent cannabis store robbery.

In other cannabis news

The Toronto Cannabis & Cannabinoid Research Consortium and the Canadian Consortium for the Investigation of Cannabinoids will co-host the Canadian Cannabis Research Summit from April 30–May 1, 2025, at Victoria College in Toronto.

On March 22, the Humber Polytechnic Centre for Social Innovation, in partnership with the Ontario Cannabis Store and SEED Initiative, will host an all-day job skills training event for people looking to join the cannabis industry.

HYTN Innovations Inc. announced the launch of its Good Manufacturing Practice (GMP) Stability Program and the validation of its cannabis vape cartridges for international distribution. This builds upon HYTN’s announcement on January 21, 2025, of its strategic partnership with SNDL Inc. to develop GMP-compliant vape products.

Statistics Canada released their newest retail sales numbers for December 2024, with cannabis sales reaching almost $475 million, a record high. When looking at these figures in their unadjusted form, this was actually just under $500 million. It’s important to note that Stats Canada’s most recent figures are often later updated as new data comes in, so these numbers can change. More from us here at StratCann on these sales numbers next week. 

Insolvency Insider posted a recap from their recent cannabis insolvency conference

Aurora Cannabis Inc. announced new chewable candy “pastille” offerings in the Australian market. 

A 16-year-old female in Winkler, Manitoba, was issued a fine of $2,542 for selling cannabis vape cartridges to other minors. She had purchased them online.  

The cannabis company QcGoldtech, founded by former Montreal police chief Yvan Delorme, has just sought protection from its creditors, reports the Montreal Journal. Revenu Québec claims more than $685,000 in GST and QST, while the balance for the Canada Revenue Agency amounts to $1.6 million in excise taxes.  

The fifth report of the monitor in the CCAA proceedings for Freedom Cannabis outlined the details of a stalking horse bid from a company connected to their largest creditor, JL Legacy Ltd, for a price estimated to be in the range of approximately $16.5 million to $20.5 million, with a closing date of June 30, 2025. The current stay period expires on February 28, 2025. The applicant is seeking an extension of the stay period to April 30, 2025, in order to implement an SISP. Freedom is also seeking authorization to borrow up to an aggregate amount of $4.5 million for ongoing expenses through the process.

A Sackville, New Brunswick man has lost his bid to overturn his conviction for robbing a former cannabis dispensary in Fredericton in 2018 and to lessen his prison sentence for the crime. The case arose from a violent incident at Buddy’s Cannabis Clinic on King Street in Fredericton, during which the man led three other men and his wife, Christina Melanson, on a mission to get back $25,000 he’d invested in the unlicensed business.

The theft of a commercial motor vehicle led to the seizure of 186 kilograms of cannabis in Revell Township, according to the OPP.

The Nigeria Customs Service (NCS) at Murtala Muhammed International Airport (MMIA) intercepted a passenger arriving from Canada attempting to smuggle 142 parcels of cannabis, popularly known as “Canadian Loud”, valued at ₦290 million.

International cannabis news

MedMen’s collapse was ‘a smoke and mirrors show,’ says ousted CEO in an upcoming memoir

The Mercury News looked at the current state of legalization efforts around the world

Finally, the New Hampshire House of Representatives passed a bill to legalize the personal possession and use of recreational cannabis, although the measure does not legalize sales of cannabis. The final passage of the bill is not considered likely due to Republican opposition.

BC cannabis company pivoting to precious metals and cryptocurrencies 

The BC Bud Corporation has announced that it intends to complete a change of business from being a cannabis brand and supplier to an investment issuer.

The company behind the cannabis brand The BC Bud Co.—which sells an array of products from flower and pre-rolls, to vapes, concentrates, and edibles made with inputs sourced from different cannabis producers—says the shift will bring greater value to its shareholders.

However, the company also emphasizes that it will continue to “operate and maximize the value of its existing cannabis assets while retaining flexibility regarding their future disposition.” 

The company will evaluate these assets and manage them in accordance with its overall investment strategy and investment policy. As part of the Change of Business, the company will change its name to Digital Commodities Capital Corp and begin trading under the ticker symbol “RIPP.” Both of these changes remain subject to final CSE approval. Currently, the company trades on the CSE under the symbol BCBC.

If the proposed change of business is successful, the company’s new primary focus will be to seek returns through investments in accordance with its investment policy by utilizing the experience and industry contacts of the board and management.

Specifically, the company intends to operate as a diversified investment company with a focus on investing in digital and physical non-fiat assets, businesses, and private and publicly listed entities that are involved in high-growth industries, with a particular focus on hard commodities, cryptocurrencies, and the resource sector. 

The company may also invest in other sectors that it identifies from time to time as offering particular value. 

“With the dollar losing purchasing power and inflation eroding wealth, we are committed to positioning our shareholders ahead of the curve,” stated Brayden Sutton, CEO. “By investing in precious metals, cryptocurrencies like XRP, and strategic stakes in resource companies, we will not only hedge against currency debasement but also gain exposure to the critical commodities that power the digital revolution. We believe this strategic shift will ensure that our shareholders have access to the assets driving both the next monetary era and the infrastructure behind blockchain, AI, and advanced technology.” 

In its most recent quarterly report for the period ending November 30, 2024, the company had $37,232 in revenue and $129,373 in net losses. This was up from $36,499 in revenue and $397,745 in net losses for the quarter ending August 31, 2024. 

The company’s net loss over the past eight quarterly reporting periods was around $200,000 per quarter, with fluctuations due to adjustments for impairment of inventory and accounts receivable. As of November 30, 2024, the company had working capital of $436,937.

Colombian Agricultural Institute posts draft requirements for Canadian cannabis imports

A draft resolution from the Colombian Agricultural Institute (ICA), which seeks to create a pathway for the importation of cannabis from Canada, is raising questions inside Colombia’s cannabis industry. 

As first reported in El Planteo, the ICA recently published a draft resolution to define phytosanitary requirements for the importation of dried cannabis flowers from Canada.

While the issue is raising red flags among some in the industry in Colombia, not all agree with the idea that there is even a need or demand for Canadian cannabis making its way to the Colombian market. 

Deepak Anand, a Canadian industry consultant who assists cannabis companies with exports, says he doesn’t see how cannabis produced in Canada could even compete with cannabis produced in Colombia, given the extra costs for labour in Canada. 

“Combined with the lower cost, broad availability, and minuscule medical cannabis market in terms of patients, I am not sure what appetite there would be to import dried cannabis flower into Colombia,” Anand tells StratCann.

“Combined with the lower cost, broad availability, and minuscule medical cannabis market in terms of patients, I am not sure what appetite there would be to import dried cannabis flower into Colombia,”

Deepak Anand, ASDA Consultancy Services

Lucas Nosiglia, president of the Latin America division of biopharmaceutical company Avicanna (LATAM), shared a sentiment similar to El Planteo’s. He doesn’t see how it would be economically viable to ship cannabis from Canada to Colombia. 

“In Colombia, there is the capacity to produce flower of the highest quality at much more competitive costs than in Canada,” says Nosiglia.

Avicanna is an international biopharmaceutical company in the medical cannabis space that was founded in Toronto in 2016. The company also acquired Shoppers’ medical platform, MyMedi, in 2023.

Paula Andrea Cepeda Rodríguez, the general manager of the Colombian Agricultural Institute (ICA), clarified with another Colombian website, Hierbabuena Revista, that Colombia has allowed cannabis imports since 2016. However, she notes that the ICA has not yet accepted any cannabis imports from Canada.

“It is important to tell the country that the ICA is not opening the door to cannabis imports because there has been a regulation in place for more than nine years,” said Rodríguez. 

She adds that if Colombia wanted to limit such imports, it would require the Congress of the Republic to make changes to the law and corresponding regulations. The current draft document serves as public feedback to see if there is a local appetite for such imports.

“What we published for public consultation is a draft resolution that establishes the phytosanitary requirements for the importation of dried cannabis flowers from Canada, whose purposes are solely industrial and pharmaceutical use,” she noted.

The phytosanitary requirements include that any cannabis shipment from Canada is free of Cryptolestes pusillus, a species of lined flat bark beetle native to Europe, and Trogoderma variabile, commonly known as the warehouse beetle.

The shipment must also be free of whole seeds, meet specific labelling requirements, and pass a phytosanitary inspection at the place of entry.

“As the international market becomes more global and we compete with other producers in competitively priced countries like Thailand, Colombia, and South Africa, the market is increasingly looking to Canadian producers for top shelf product that is grown by our highly experienced producers.”

Philip Campbell, Herbal Dispatch

Exports of cannabis for medical purposes from Canada have continued to show significant increases in the last few years. There were 67,475.28 kilograms of dried cannabis exported to the international market in the first six months of 2024 and 79,279.75 kilograms exported in 2023.

Exports of cannabis oil for medical purposes have also increased significantly. In the first six months of 2024, Canada exported 10,489.38 litres, and in 2023, 7,078.9 litres. In September 2023 alone, 1,011.74 litres were exported, the highest month on record.

Some of the largest markets for Canadian cannabis have been Australia, Israel, and Germany. While Canadian cannabis has been in high demand by consumers and sellers in these markets, as their domestic industries gain momentum, there has been some pushback as well. 

In early 2024, Israel opened an investigation into allegations of Canadian cannabis flooding the local market at below-market costs, making it difficult for some local producers to compete. In November, a 126-page final report proposed tariffs as high as 175% on some Canadian cannabis. No decision regarding the proposed tariffs has yet been released. 

Some cannabis producers in Australia have raised similar complaints, although others in the industry have pushed back against these concerns

Nosiglia, with Avicanna LATAM, also told El Planteo that he thinks this draft resolution from the Colombian Agricultural Institute could be at the behest of some Canadian companies that are searching for new markets for their products, pointing to reports of oversupply in the Canadian market. 

“There may be an interest from Canada in exporting because they produce more than they sell, it is the after-effect of the boom in the sector where there was more growth than necessary,” he told the publication. 

Cannabis exports have indeed been a boon for many Canadian cannabis companies, especially because international sales often command a higher price than the Canadian market. Exports have helped relieve some pressure from Canada’s very saturated cannabis market, and also do not come with the added cost of Canada’s federal excise tax, which can weigh down the overall revenue from domestic sales.

However, some claims of oversupply and even destruction of Canadian cannabis are often misrepresented. While some Canadian companies have been sitting on large amounts of cannabis in large vaults, these products are not always of a saleable quality, nor evenly distributed across the market. 

Philip Campbell, the CEO and director at Herbal Dispatch, a Canadian company that also sells on the export market, says the oversupply of cannabis in Canada is not as much of an issue as it was in the first few years of legalization. 

“The oversupply largely seems to have been addressed as the large vaults have been mostly sold through,” Campbell tells StratCann. “This is evidenced by the wholesale price on the Canadian Cannabis Exchange going up slightly over the last few months. There are some LP’s with oversupply if a batch doesn’t meet listing specs or a partner isn’t able to take a batch, which creates some buying opportunities still.” 

“There may have been some large companies partaking in product jumping, but without knowing the specifics of a transaction that’s just speculation on my part,” he adds. “There is strong demand for Canadian products. As the international market becomes more global and we compete with other producers in competitively priced countries like Thailand, Colombia, and South Africa, the market is increasingly looking to Canadian producers for top shelf product that is grown by our highly experienced producers.”

El Planteo also published part of a letter that lawyer Efraín López, director of Colombian cannabis company Árpez Company and former official of the Ministry of Justice, wrote to the Colombian government.

“Canada does not allow the importation of cannabis for medical or industrial purposes from Colombia, why would we allow its entry?”

While Canada does allow cannabis imports for very limited medical or research purposes, the threshold for approval is so high that it has only seen about 28 kilograms imported between October 2018 and June 2024, out of about 54 kilograms authorized. 

According to figures from the Colombia government, Colombia exported $10.8 million worth of cannabis in 2023 and $9.7 million in 2022. Of that, 32% went to Brazil, 25% to Australia, and another 14% to Germany.

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Canada’s Largest Women-in-Weed Networking Event Returns to Toronto

Marigold PR is proud to announce the return of Radicle Femmes on March 6, 2025 – an event series that is all-in on the empowerment, celebration, and advancement of women in cannabis.

Its largest annual gathering is taking place in Toronto, ON on Thursday, March 6, ahead of International Women’s Day. The event, sponsored by the Ontario Cannabis Store (OCS), will be held at Soluna Toronto and will bring together the bright minds and bold voices of women powering the Canadian cannabis industry and their allies. Other event partners include Green MonkéGlacial Gold, the Independent Retail Cannabis Collective (IRCC)Jane DopeOB Consulting, and Sister Merci.

Radicle Femmes has quickly become a popular platform for women driving change in the cannabis sector. Since its launch in 2024, the community has partnered with more than 20 brands and attracted over 500 attendees from events held nationwide. This year, its International Women’s Day event promises to deliver even more value with thought-provoking panel discussions, industry data, and valuable B2B networking opportunities.

“Green Monké was built on community, and as a woman-led brand with a passion for the plant, we know the power of connection,” says Jen Lockwood, CMO and Co-founder of St. Peter’s Spirits. “This women-focused cannabis event matters to us as a brand—fostering authentic, supportive industry relationships helps us all thrive.”

The name “Radicle” was chosen with intention by event organizers. The radicle is the first part of a plant seedling to emerge, developing into the root and laying the foundation for growth. Much like its namesake, Radicle Femmes is about sparking growth in the cannabis industry. The event’s tagline, “I can’t believe we still need these events,” also captures a powerful reality. Despite the strides women have made, gender equality remains a work in progress in cannabis and beyond with only 20.9% of private sector businesses in Canada being women-owned.

Radicle Femmes Schedule of Events

Retail Revolution: Women Transforming Cannabis Retail
From women-led stores to crafting retail strategies that resonate with women consumers, we’ll hear from powerful women who lead this space and how businesses are targeting this growing demographic. Panellists include Janani Nadesananthan, National Director of Retail Sales at IRCC; Katy Perry, Founder and CEO of Toke Cannabis; Ritika Kumar, Director of Marketing at High Tide; and Zaira Gaudio, Co-founder and Creative Director of Curious Cannabis Co.

Women and Weed: Unveiling the Trends and Expectations of Consumers
Sarah England, Director of Market & Customer Experience Intelligence at the OCS, will share survey findings and trends that offer a deep dive into the intersection of women and the retail sector.

Crafting the Future: Women Shaping Cannabis Brands
Hear from women who are redefining the industry on topics like building authentic connections with consumers, creating products that resonate, and fostering inclusive brand communities. Panellists include Emma Andrews, CEO of Nextleaf Solutions; Jen Lockwood, CMO and Co-founder of St. Peter’s Spirits; Marina Gorin, Senior Director of Sales at Weed Me; and Maude Arsenault, Advisor, Communications & Content Creation at SQDC.

Lunch and Networking
The networking lunch at Radicle Femmes offers a relaxed, welcoming environment where attendees can engage in meaningful conversation. 

“Radicle Femmes has become a space where people can find opportunity. We’ve seen women land new roles, businesses close deals, and attendees walk away feeling re-energized about the industry,” says Katie Pringle, CEO and Co-founder of Marigold PR. “It’s a reminder of the importance of community in driving real progress.”

Since 2017, Marigold PR has been at the forefront of hosting impactful events for women in cannabis, bringing together thought leaders and tastemakers from all corners of the country. Radicle Femmes has evolved into a cornerstone event for both the agency and the broader cannabis community, offering a platform that not only amplifies diverse voices but also creates strategic, targeted opportunities for partnering brands.

Radicle Femmes is proud to have the support of ADCANNCannabis MarketSpaceHigh Moon Magazine, and StratCann as esteemed media partners. For media inquiries and press passes to the event, please contact Ashley Buck at abuck@marigoldpr.com.

Attendance at Radicle Femmes is strictly limited to those aged 19+, and pre-registration is required. To stay updated with event details, follow @radiclefemmes and secure tickets early!

Content sponsored by Marigold PR

Metrc launches retail ID cannabis pilot project in Alberta

Two Edmonton-based cannabis companies—Plantlife, a cannabis retail chain, and Token Naturals, a cannabis producer—and US-based technology company, Metrc, are launching a pilot project in Alberta designed to improve the transparency and safety of cannabis products.

First shared in the trade publication Cannabis Equipment News, as part of the public-private partnership, Metrc will employ quick response (QR) codes using Retail ID to provide consumers with real-time access to data such as lab test results, Certificate of Analysis (COA), product origin, potency, authenticity, and supplemental information, including cannabinoids, terpenes, cultivar, and photos. Ultimately, this will help consumers identify legal cannabis products and learn more about them.

“Alberta is leading the charge in making government and markets more efficient by reducing red tape and unlocking the potential of private enterprise,” said Dale Nally, the Minister of Service Alberta and Red Tape Reduction. “This pilot is yet another example of that effort: using technology to increase consumer confidence and transparency, reduce inefficiencies, and keep Albertans safe.”

“Metrc Retail ID unlocks existing data from across the supply chain and makes it available to consumers.”

Michael Johnson, Metrc

Health Canada proposed amendments in 2024 to expand labelling options by permitting the use of QR codes on any container used to package a cannabis product. The proposed changes would authorize QR codes on cannabis products for any purpose, such as inventory and tracking purposes, or providing consumers access to websites or other information. 

Those changes could come into force in the coming weeks, but an early election could pause those efforts. Health Canada in the past has instructed producers to remove QR codes.

“Metrc Retail ID unlocks existing data from across the supply chain and makes it available to consumers,” said Metrc’s Chief Executive Officer (CEO), Michael Johnson. “Instead of product information being siloed within businesses, we’re creating transparency for the consumer.”

Keenan Pascal, CEO of Token Naturals, says the Metrc system will help the company make buying cannabis a more consumer-friendly process.

“Token Naturals works to make the cannabis industry more accessible to participate in,” said Keenan Pascal, CEO of Token Naturals.

“By adopting Metrc’s Retail ID system, we would be ushering in the next generation of the cannabis industry, one that is transparent, responsible and engaging by leveraging existing information to enhance consumer awareness.”

Token Naturals will use Metrc’s software to generate and print product-specific QR codes and ship them with select products to Plantlife dispensaries. When a consumer purchases the selected product, Plantlife will provide a QR code sticker for the consumer to scan with their phone. Once scanned, the QR code navigates to a landing page that provides additional product information in a user-friendly format.

Plantlife Cannabis’ vice-president of operations, Ian Scott, says the company often receives inquiries from customers who wish to better understand label and packaging information.

“The technology reinforces why consumers should be buying from the legal, regulated market,” said Scott. “These products are rigorously tested and safe for consumption, and with Retail ID, consumers will now know exactly what they’re putting into their bodies—something the illicit market can’t compete with.”

Throughout the pilot project, Metrc says it will look to streamline the evaluation process by bridging the gap between cannabis growers, distributors, manufacturers, retailers, and regulators. Metrc has previously announced several track-and-trace partnerships with cannabis businesses in the US and internationally.

Week in Weed – February 15, 2025

This past week at StratCann, we looked at the double standard in cannabis advertising and the industry’s call to open up interprovincial cannabis sales.

Quebec has begun outreach for their 2025 cannabis survey, while the SQDC sold $40.5 million worth of weed in their most recently reported quarter.

Norfolk County in Ontario released a new report on five years of bylaw enforcement of designated cannabis production sites, and the OCS released a recall notice for 7ASHISH brand Lebanese Blonde hash.

Simply Solventless closed on $6M financing for its Delta 9 Bio Tech deal, Organigram released its Q1 2025 results, and MediPharm terminated the proposed deal with Kensana Health.

We also looked at a new Swiss health committee plan to legalize and regulate cannabis for adult use. 

In law enforcement news, police in Quebec shared info on two recent seizures of cannabis, one in the Yamachiche region and one involving arrests across Quebec and New Brunswick. Police in Edmonton are asking for the public’s assistance in identifying a cannabis store robbery suspect.

In other cannabis news

Rubicon Organics Inc. announced that its Delta Facility has received its CUMCS Equivalency IMC-G.A.P. certification, a certification standard for medical cannabis cultivation, harvest, and primary processing. Rubicon expects to begin exports in 2025.

Tilray Brands, Inc. announced the completion of Phase I of its accelerated growth plan for its cannabis supply chain, which began with increased planting in late 2024. Phase II of the growth plan includes planting the outdoor cultivation site in Cayuga, Ontario, in spring 2025. The company expects an additional 60 metric tonnes of cannabis annually from this, plus its Aphria One and Aphria Diamond facilities, both operating at capacity.   

Aphria Inc. has agreed to pay $30 million to settle a class-action lawsuit by shareholders alleging the company made misrepresentations to capital markets in 2018. The lawsuit alleged Aphria made misrepresentations in 2018 in connection with its acquisition of a company called Nuuvera Inc. Aphria was acquired by Tilray Inc. in 2021. The settlement requires court approval. A hearing at the Ontario Superior Court is set for March 26.

A 955-square-foot cannabis retail store in a high-traffic area of NE Calgary is for sale for $169,900.

Monthly wholesale cannabis inventories averaged $265 in 2023 and 2024.

The general manager of Kindling Cannabis Leaside in East York, Ontario, told the CBC her $10,000 OCS delivery was sent to the wrong store, left outside, and quickly stolen. An OCS spokesperson told CBC Toronto that incidents like these are “rare.” Toronto police and the AGCO both confirmed they are currently investigating.

The Telegraph Journal spoke with Cannabis Xpress owner Chris Jones about his new private retail store in New Brunswick, as well as Cannabis NB spokesperson Tanya Greer.

The owners of Dawson City, Yukon’s first and only cannabis shop, High North, are moving their store from its Second Avenue location to a larger space on Front Street. However, some residents are pushing back against the idea due to proximity to young people, reports the CBC.

The Stay Period for​​ 420 Investments Ltd.’s CCAA proceedings has been extended up to and including March 31, 2025.

High Tide Inc. announced the opening of its 192nd Canna Cabana branded retail cannabis location in Canada, the 77th in the province of Ontario and the 6th in the City of Hamilton

Hi Cannabis announced its second location in Summerland, BC.

Due North Cannabis in Ontario spoke with local media about using its new Spark Delivery marketplace app to enhance delivery services. 

The owner of 99 North Cannabis in Squamish, BC, reflects on his decade-long journey from an illegal dispensary to a raid, to legalization, legitimization and awards.

The owner of Cannabission Cannabis in Kelowna, BC, is looking to open a second location

Novem Pharmaceuticals, which provides services that include storage and processing of cannabis, has announced it closed on a final purchase agreement on the former BC Tree Fruit cold storage facility in Kelowna.

The Micmac Rights Association held a meeting on February 11, 2025, to discuss recent RCMP raids on February 4-5 of multiple Mi’kmaw truck houses that were allegedly selling cannabis. “Should any attempt be made to enter our community to execute any such warrants related to cannabis against our members or their privately owned businesses on our lands, we will take steps to engage Public Safety Canada and the Department of Justice to pursue self-administered policing services.” writes Chief Michelle Glasgow.

A BC Court of Appeals dismissed an appeal of the June 2023 denial of a retail cannabis application by the Salt Spring Island Local Trust Committee to Canna Northwest Enterprise Inc. in the Village of Ganges. Canna sought judicial review of the LTC’s decision, arguing it was unreasonable and procedurally unfair. You can read more about the background of that case here.

After four years on the run, a man who helped run a group called the Medical Cannabis Consumers Association in Quebec was sentenced to 38 months in prison (26 with time served) for fraud and cannabis trafficking. 

In International cannabis news

Brazil’s agricultural research agency Embrapa expects the country’s health agency Anvisa to give a green light this year for a cannabis research program. Embrapa’s plans include creating a cannabis seed bank, adapting varieties to the Brazilian soil and climate, and helping to identify and develop regional cannabis production hubs nationwide.Bloomberg looked at the challenge state-legal operators in the US cannabis industry face when undergoing bankruptcy.

Cannabis sales continue to increase in Quebec

The SQDC reported a net and overall result of $40.5 million for the third quarter of the 2024-2025 fiscal year, which ended January 4, 2025. This was compared to $33 million for the same quarter in the previous year and $29.4 million in the previous quarter

Cannabis sales in the province in the most recent quarter were $235.9 million, up year-over-year from $201.6 million in Q3 2023-2024 and up from $173.7 million in the previous quarter.

The SQDC saw a 17% year-over-year increase in sales compared to the same quarter of the previous fiscal year, and sales volume increased by 28.6% year-over-year. Quebec moved 47,843 kg of cannabis in the most recent three-month reporting period, up from 34,675 kg in the previous quarter and 37,215 kg for the same quarter of the 2023-2024 fiscal year.

The provincial cannabis agency attributes this increase in sales to the growing demand for cannabis extracts, which includes cannabis oils and capsules, as well as the limited number of resins, rosins, and hash that can meet the province’s 30% THC limit. The province is also looking to allow sales of cannabis vapes by the end of 2025

In the last quarter, SQDC sold more cannabis at a lower price than in the same quarter last year. In Q3 2023-2024, there were 6 million transactions for all cannabis products combined, with an average selling price of $5.67 per gram, including all taxes. This is compared to 4.9 million transactions in the same quarter last year at an average selling price of $6.23 per gram.

The vast majority of sales were from brick-and-mortar stores at $226.5 million, compared to $189.3 million for the third quarter of the previous fiscal year. Online sales were $9.4 million, down from $12.3 million in Q3 2023-2024, which SQDC attributes to the postal strike last November

The SQDC currently has 101 brick-and-mortar retail locations open in the most recent quarter and currently lists 104 as licensed, with plans for more in 2025 

The $40.5 million in revenue from the SQDC’s cannabis sales, in addition to the $51.5 million it brought in from its 75% share of the federal excise tax applied to cannabis, mean that the province brought in $92 million, which it says was reinvested into health-related issues like prevention and research into cannabis.

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Cannabis caught in interprovincial barriers

If necessity is truly the mother of invention, President Trump’s ongoing melee over tariffs on Canadian goods is surely a doorway to innovation.

If nothing else, this looming financial burden for Canada has been a wake-up call for Canadians to realize that we can’t depend on over 70 percent of our exports being shipped to one country, no matter who it is. Doing so is a foolish exercise in dependency and sets the Great White North up to be beholden to a trading partner with a strong hand in determining our destiny.

So, as the initial shockwave clears and Canadian officials scramble to rebound from this weak negotiating position, many ideas have been floated to make trade more diverse. These include reaching out to countries in Europe and elsewhere and a renewed push to eliminate interprovincial trade barriers in order to expand domestic revenue. 

This is because while Canada is a sovereign nation, many Canadians do not realize the incredible level of trade restrictions that exist from province to province, choking domestic trade and limiting the revenue Canada can make within its borders.

“We’re a giant country, but we forget that within that country there are a whole bunch of borders,”

Jonathan Wilson, CEO of Crystal Cure

While the threat of tariffs on goods entering the U.S. does not have a direct impact on the Canadian cannabis industry for obvious reasons, knocking down interprovincial trade barriers could be a fantastic and welcome opportunity for the sector and this has not gone unnoticed.

“This is something I’ve been discussing for a long time, from my previous experience in beverage alcohol in the Nova Scotian wine industry,” said Jonathan Wilson, CEO of Crystal Cure.

“We’re a giant country, but we forget that within that country there are a whole bunch of borders,” he said. Wilson added that in his experience, there are various instances where it can be easier to get products from international sources rather than from a different province—something that many sectors and companies have agreed with.

“Since confederation, all the provinces and territories have had their own governance [on trade], their own setup, and some are more protective than others. Now you see over 150 years later what it’s done. It’s caused a bunch of bureaucracy and red tape.”

Wilson went on to say that because of this, it has always been the norm for provinces to protect their borders by keeping a very watchful eye on what they deem ok to enter and exit in terms of goods and services.

“Let me sell to any retailer I want to, anywhere in Canada. I’ve got retailers in Ontario that would love to carry my product, but I can’t jump through their hurdles to supply six retailers, but I could do it if they weren’t in the way.”

Gord Nichol, North 40 Cannabis

Deja vu all over again

Reducing or eliminating Canadian trade barriers is not a new topic of discussion. In April 2017, provincial and territorial governments signed the Canadian Free Trade Agreement (CFTA), designed to open up trade restrictions and create more domestic revenue. While it was a step in the right direction, almost half of the 345-page agreement was filled with exceptions and opt-out measures.

At the time, a report released by the Senate, Tear Down These Walls: Dismantling Canada’s Internal Trade Barriers, showed that provincial trade restrictions were costing Canada as much as $130 billion per year. These restrictions included everything from truck tires to alcohol to carbon emissions to many other goods and services.

In 2018, the conversation continued again, sparked by a court case in which a New Brunswick resident named Gerard Comeau went to Quebec to buy alcohol and was fined $240 plus fees when he returned to his province. Comeau fought the fine, and the case eventually went all the way to the Supreme Court, which upheld the existing laws. Nevertheless, the superfluous nature of the restrictions was on full display for the country to see.

Then, as recently as 2023, a report by the Montreal Economic Institute said that interprovincial trade restrictions were costing Canada an added 7% country-wide on goods and services. The report advocated for the removal of these barriers.

How would eliminating trade restrictions help cannabis?

“The first group it would help is the smaller companies, the micro and craft producers: the ones that don’t have the infrastructure, size, or cash flow to get into OCS, BCLDB, any of them,” said Wilson. He added that it would allow for direct sales to consumers, increased competition across the country, which would improve product offerings, and more unique products would see the light of day from coast to coast.

Gord Nichol, the owner of North 40 Cannabis, a micro-cultivator and processor in Saskatchewan, would also agree. He has demand in other provinces but the process of getting approved by the boards in those provinces can be a real challenge.

“A very good example is that multiple retailers in BC have been requesting my product and have been rejected by the board because they prefer to support BC cannabis, which is exactly what we’re talking about, interprovincial trade barriers,” said Nichol.

He went on to say that there are barriers to entry to every province that has a regulatory board and acts as provincial gatekeepers. If Canada could drop all of that, Nichol feels he could sell his entire inventory.

“Let me sell to any retailer I want to, anywhere in Canada. I’ve got retailers in Ontario that would love to carry my product, but I can’t jump through their hurdles to supply six retailers, but I could do it if they weren’t in the way.”

The move would also undoubtedly assist in eliminating the illicit market, which pays no attention to trade restrictions, said Wilson.

“[Provinces] hold on to their monopolies and protect their borders thinking that they don’t want to give up any revenue from controlling liquor, cannabis, whatever, but there’s a tremendous amount of opportunity to not only make sales tax, but revenue from whatever they are sending out. The pie can actually be grown.”

Wilson went on to say that for any of this to happen, at least in the cannabis sector, it starts with the federal government as it created the Cannabis Act. Then, they’d have to get the provinces and territories on board, which has been the hardest part. Tweaks can be made to the existing systems, but for any real change, Canada needs to rethink the idea of provincial and territorial monopolies and realize that there are other, more profitable ways to do things.

Most recently, President Trump continued his warpath on trade with Canada by announcing a 25% tariff on Canadian steel and aluminum, a further wrinkle in the uncomfortable conversation Canada is having with its largest trading partner. Having said that, the upside of this whole scenario is that it has started a deluge of discussion to once again consider removing domestic trade barriers—an idea that seems more and more blatantly obvious as the days go on and the trade threats continue.

Whether or not the cannabis sector will witness any positive side effects from these discussions and implementations remains to be seen, but making it easier for Canadians to get their hands on domestic products and services, especially at a time when Canadian trade is being threatened, seems more important than ever before.

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Week in Weed – February 8, 2025

This past week at StratCann, we looked at the cannabis industry’s contribution to Canada’s GDP, and once again explored the challenges many legal Canadian cannabis companies face on some social media platforms

Canadian cannabis companies are among the many participating in an upcoming Team Canada trade mission to Australia, sponsored by Global Affairs Canada.

A city councillor in Calgary is looking to propose bylaw and business licence amendments to allow for cannabis to be sold at adult-only events, and licensed cannabis producers can now enter into a private label agreement with multiple retailers in Alberta for the same product or products.

Aurora signed a supply deal with SNDL, Cannabis Xpress will soon open a new location in Dalhousie, New Brunswick, the OCS issued a product recall notice, and the OCS & DiversityTalk will be hosting a Black History Month event in Toronto later this month. 

In financial news, Aurora shared their Q3 2025 and Canopy also released their Q3 2025.

In other cannabis news

The Cannabis Program in the Cannabis, Tobacco and Controlled Substances Directorate (CTCSD) at Health Canada has shared a Cannabis Inspection Data Questionnaire

Monthly retail sales ticked up a bit in November 2024.

Bromont is the second city in Quebec, after Sainte-Julie, where the Société québécoise du cannabis (SQDC) will open its new “open-air” branch model. The SQDC currently lists 104 locations.

Organigram Holdings Inc. will report earnings results for its first quarter of fiscal 2025, which ended December 31, 2024, on Tuesday, February 11, 2025, before markets open.  

DYK that out of the over 145 Canadian cannabis licensed producers AGLC works with, 40 are from Alberta?

The monitor in Delta 9’s CCAA process has been authorized and directed to make distributions to SNDL Inc. in excess of $13.8 million.

Freedom Cannabis’s new monitor has booked Court time at 10:30 a.m. on Wednesday, February 26, 2025, for an application (among other things) for an Order approving a sale and investment solicitation process, approval of a stalking horse agreement, and an extension of the stay. Freedom also recently changed its monitor.

420 Investments Ltd. is seeking to extend the current CCAA stay period which is set to expire on February 25, 2025 up to and including March 31, 2025.

City council in Kitimat, British Columbia, has voted against a business application for a new cannabis store, against staff recommendations. The decision was driven by concerns that Kitimat’s two existing cannabis stores are enough for the small town of about 8,500 people.

The District of Kent Council in Agassiz, British Columbia, heard the thoughts of some area residents as council considered approving Agassiz’s first and only cannabis retail permit

Local media spoke with Tyson Wall and Chad Chisan of Kush Mountain Craft Cannabis in Prince George, British Columbia. 

Tilray Brands, Inc. has reached a settlement agreement regarding a securities class action lawsuit against its subsidiary, Aphria.  

Cannabis research

A new study making the rounds in the media says the proportion of new cases of schizophrenia associated with a cannabis use disorder has risen from 4% pre-legalization to 10% after cannabis legalization in Ontario (2006 and 2022). The authors say the study does not settle ongoing debates about whether or not heavy cannabis use can cause schizophrenia but notes that heavy cannabis use does worsen symptoms.

Cannabis use is rising among expecting mothers in Ontario: a new study from McMaster University researchers fills this gap in knowledge and has uncovered potential risks. Research in California found warning signs on the subject posted at retailers were not effective. 

A research team from the University of Toronto is now looking for volunteers in Thunder Bay and Northwestern Ontario to help measure the long-term impacts of cannabis on oral health, especially on Indigenous populations. 

International cannabis news

In a new series, NPR explores what consumers should know about the safety of the cannabis supply, especially regarding things like contaminant testing.  

Amsterdam’s updated distance regulations for cannabis businesses were adopted by the city following a monthslong review. An ordinance modifying city code was adopted by the Common Council on Tuesday.

As France’s three-year medical cannabis trial program comes to an end later this year, Nadine Attal, head of the pain centre at the Ambroise-Paré hospital in Boulogne near Paris, is sounding the alarm over the hundreds of patients enrolled in the experiment who have benefited from medical cannabis but whose health is now being ignored.

And finally, Oregon’s cannabis industry is drowning in its own supply, reports Axios. According to a new state report, last year’s record-breaking harvest exacerbated an already oversaturated market and dropped consumer prices to their lowest ever.

Aurora signs new supply deal with SNDL

Aurora Cannabis Inc. has announced a strategic supply agreement with SNDL Inc. 

Under the agreement, SNDL is expected to supply Aurora with cannabis flower grown at SNDL’s indoor facility in Atholville, New Brunswick, where SNDL handles all of its cultivation. They acquired the facility from Zenabis in 2022

The term of the agreement between SNDL and Aurora is three years, with an option to extend and an estimated value of $27 million. 

“Following our strong, third quarter performance driven by record setting growth in our international medical cannabis segment, Aurora remains focused on a balanced approach to operating a hybrid manufacturing network of in-house and third-party cultivation. We value our relationship with SNDL and their shared commitment to cultivation excellence,” said Miguel Martin, Executive Chairman and Chief Executive Officer of Aurora Cannabis.

“As Canada’s leading integrated cannabis company, SNDL is well positioned as a supplier of quality cannabis products to commercial partners like Aurora. We have a shared approach to quality and cultivation excellence and look forward to expanding this relationship further,” said Zach George, Chief Executive Officer of SNDL. 

SNDL posted $236.9 million in revenue in the third quarter of 2024, with an $18.5 million loss in its most recent quarterly report last November

On February 5, 2025, Aurora Cannabis reported nearly $100 million in revenue for the three months ended December 31, 2024 (Q3 2025), $88.2 million in net revenue, and $31.3 million in net income, a new high for the company. 

Featured image of SNDL’s Atholvill facility via Google Maps

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Cannabis tech company taking part in Canadian trade mission to Australia

A Canadian cannabis ERP company, GrowerIQ, will represent Team Canada in an upcoming trade mission to Australia. 

The program, which will take place from February 16 to February 21, 2025, is sponsored by Global Affairs Canada and will include visits to cannabis markets in Sydney and Brisbane.

Andrew Wilson, founder and CEO of GrowerIQ, says the mission provides an opportunity for the company to further engage with Australia’s rapidly evolving cannabis industry and build on its current presence in the market. 

“We are honoured to join Team Canada on this important mission,” says Wilson. “This opportunity underscores our commitment to innovation and collaboration in the global cannabis industry. We look forward to building stronger ties with Australian cannabis businesses and helping them achieve new levels of traceability, compliance, and operational excellence.”

GrowerIQ will showcase its AI-powered technology designed to support GMP-compliant businesses.  The company is also participating in the Australian Medical Cannabis Symposium.

Global Affairs Canada is a federal agency with duties that include managing Canada’s diplomatic and consular relations and promoting the country’s international trade. 

The Team Canada Trade Mission to Australia was announced in October 2024 by Mary Ng, Minister of Export Promotion, International Trade, and Economic Development, as part of Canada’s Indo-Pacific Strategy.

These trade missions allow representatives from different Canadian organizations to gain market exposure and pursue commercial opportunities and partnerships. 

During the Team Canada Trade Mission to Australia, Canadian companies will learn about opportunities in various sectors, including agri-food and agritech, clean energy, mining, and information and communications technologies.

Highlighting past program successes, the Canadian government says a 2023 Team Canada Trade Mission to Japan led to at least 70 new contracts with an overall value estimated at nearly $30 million.

Export-ready Canadian companies of all sizes with an interest in the Australian market were encouraged to participate in the mission. 

Australia is the world’s 13th-largest economy (Canada’s is the ninth), and Australia’s medical cannabis industry is closely connected to Canada’s. The country legalized medical cannabis in 2016. In 2021, Canadian companies exported nearly 5,800 kg of cannabis to Australia and by 2023, that figure was over 34,000 kg.

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Canada’s legal cannabis industry contributed nearly $7B to GDP

Canada’s legal cannabis industry contributed nearly $7.7 billion to Canada’s GDP in 2023, according to the most recent figures from Statistics Canada.

The majority of this was cannabis production, at nearly $6.8 billion, while retail added almost $900 million on top of that. 

That number grew in the first four years of legalization but declined somewhat in 2023. In 2022, the legal cannabis market contributed just over $7 billion to Canada’s GDP. 

The illicit cannabis market added another nearly $2.7 billion to Canada’s GDP in 2023, with another $892 million from illicit cannabis retailers, both online and brick-and-mortar. 

In comparison, legal cannabis’ contribution to Canada’s GDP surpassed that of breweries, wineries, and distilleries. In 2023, breweries contributed just over $3 billion to Canada’s GDP, while wineries and distilleries contributed just over $1 billion. Legal cannabis stores alone contributed nearly as much to the GDP in 2023 as wineries and distilleries combined. 

Licensed cannabis production’s contribution to Canada’s GDP surpassed that of gold and silver ore mining, local credit unions, furniture and related product manufacturing, the postal service, gambling industries, potash mining, dairy product manufacturing, coal mining, radio and television broadcasting, electronics and appliance stores, grain and oilseed milling, fishing, hunting and trapping, and ship and boat building, just to name a few. 

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Village Farms’ first Leli Holland harvest to reach coffee shops soon

Following its first commercial harvest in January, Canada-and-US-based Village Farms says it has now started processing orders and deliveries into the Dutch market from its facility in the Netherlands.

The company will begin cannabis deliveries to Dutch coffeeshops on February 7, 2025.

Village Farms is one of a handful of companies selected, through its wholly-owned Netherlands-based Leli Holland subsidiary, to provide a regulated supply of cannabis to some of the country’s famous coffeeshops. Ten such licenses have been issued.

In December 2023, the first cannabis under this program reached the first approved coffee shop. Leli Holland has also said it plans to build another much larger production facility in nearby Groningen with production beginning as early as 2026.

The Dutch government first announced its plans for the project in 2022, which included looking into a “closed cannabis chain” for cannabis coffee shops in several cities across the country. On April 7, 2025, all coffeeshops in municipalities participating in the program will be required to buy and sell cannabis products solely from regulated license holders.

The goal of the closed-loop experiment is to explore the possibility of a quality-controlled cannabis production and distribution system in the country as an alternative to the current “tolerance policy” that has not-legal-but-tolerated “coffee shop” style points of sale, and unregulated, illicit growers who supply them.

A research paper examines the subject here, and can also be explored in-depth here. Currently, there are around 565 cannabis coffee shops in the country. 

The Leli Holland facility, one of just ten such licensed facilities in the Netherlands, is owned by Village Farms, the parent company of BC cannabis producer Pure Sunfarms. It’s approved for cultivation of up to 2,500 kilograms of cannabis a year. 

“Today’s news marks the culmination of nearly five years of work by our team to commercialize Leli’s operations, and we are thrilled to begin deliveries to Dutch coffeeshops and meet our previously-disclosed timeline to launch of sales,” said Michael DeGiglio, president and CEO of Village Farms International. 

“With a long-established culture of legal cannabis consumption, a zero-tax policy toward regulated products, and a considerably more favorable pricing environment than Canada, the Dutch market represents one of the most attractive cannabis investment opportunities globally. We are confident in our ability to continue executing a profitable international growth strategy, and look forward to continued collaboration with the Dutch government to create a model for success in regulating cannabis internationally.”

Village Farms also exports medical cannabis from its EU GMP-certified facility in Canada to international markets like Germany, the United Kingdom, Israel, and Australia.

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Navigating social media for cannabis

If you’ve been tasked with marketing a legal cannabis company or product online, chances are you’ve brushed up against, or even slammed into, various policies on social media that prevent these items from being promoted. 

At the very least, a warning is usually issued, and banishment from the site altogether sits on the high end of punishment. That is why when Meta announced sweeping changes to its content moderation strategy in January, there was a flurry of chatter about what that meant for the cannabis sector.

Now that the dust has settled, it seems that Meta still considers cannabis, legality aside, to be on the no-no list. While they are a private company and can do what they want with their policies, it has left many in the legal Canadian industry scratching their heads as to why.

Jeff Aubin is the President of Smoker Farms in British Columbia, and he has a long history of trouble with Instagram and posting about cannabis. 

“At the beginning, I posted whatever I wanted. They smacked me around a little, and then a year into it, they shut down my account,” Aubin says. “So I begged and pleaded for forgiveness and said I would do better, and then, after 7 days, I got my account back.”

Despite returning to the platform, Aubin cannot use the live setting on his primary business account on Instagram to this day. The company had initially said he would be barred from it for three months, but it still does not work. “I haven’t been able to go live for well over a year now.”

Aubin went on to say that the reason he was receiving from the company was that he couldn’t talk about anything illegal, but of course in his jurisdiction cannabis is legal. Nevertheless, Aubin did his best to comply with their demands.

“They always like to say ‘illegal’ but cannabis is legal in Canada. So the [implication] that I was talking about illegal things fell on deaf ears for me, but I knew I had to change it around a little bit.”

Aubin no longer talks about their products being available in any stores even though the Canadian government authorizes all the stores where his products are sold. Further, Aubin was shut down a couple of times when he was simply talking about clones and showing the process around their maintenance and cultivation.

“I was cutting clones, putting them in my rockwool substrate, misting them and putting them in domes, and I got shut down two to three times for that alone,” he said. “I’m not talking about anything that’s for sale, I’m showing how you take a plant, put a rooting gel on it and make it root.”

Aubin added that, at this point, when he visits a retailer selling his product, for example, he can post online that it was a “great store, great people, we talked about the industry,” and that’s about it.

Further insult to injury is the seemingly random rather than targeted policing on Instagram, Facebook, and the like, which Aubin has witnessed firsthand.

“It makes no sense to me. Even [processors I know] are always putting stuff on there saying their flower is available. If I went right now and posted something on Instagram saying my product is available I guarantee I’d be shut down within 24 hours.”

Despite the obvious challenges and double standards that exist for Smoker Farms, Aubin is still grateful he has an account to use, a luxury that some of his colleagues no longer have. “Two of my close buddies in the industry were shut down, and they have not gotten it back.”

What is Meta’s official stance?

StratCann reached out to Meta for comment but did not receive a response. However, this link on Meta’s transparency page states their current restrictions on cannabis and related products.

“Anything containing THC is listed,” said Brishna Kamal, President of Whistler Therapeutics. “That means all of the Canadian [cannabis] companies currently on Meta are in violation of one of their policies.”

As a cannabis business owner, Kamal keeps up with policy updates. She said that the current changes announced were not substantial enough for the legal cannabis industry to feel like advertising is now available to them. She handles the marketing for her organization and is still very cautious about how she discusses her business.

“I believe even simple information and characteristics are usually targeted. Even if you don’t mention the word cannabis you may get shadow-banned and then after that your account gets disabled,” she said.

Although Kamal has not had a specific issue with Meta, she recently encountered problems with another online marketing tool.

“I was using Mailchimp for five years and I was shut down right before the holidays,” she said. “I was told the reason was because Omnivore AI, which is a software they implement, picked up the word hash, and picked up the word Afghan. That’s how my campaign triggered an entire review by a human.”

You’ve got a friend in me

It may sound rather bleak if you’re a cannabis company trying to navigate these platforms to avoid triggering disciplinary action, but according to Kamal, some cannabis-friendly services do exist.

“There are [platforms] out there that are cannabis-friendly, but it’s all related to where the data is stored,” she said. Kamal went on to say that many popular newsletter platforms have servers in states where cannabis is illegal.

With her newsletter platform located in Atlanta, Georgia, Kamal discovered Flodesk, with servers in California, a vibrantly legal cannabis market. “Before I even paid them the annual fee, they confirmed over email, they are cannabis-friendly.”

Kamal concluded that if these various online platforms had servers in Canada, something that seemingly doesn’t exist now, it would go a long way for legal cannabis to market and advertise. 

“[Social media and software] businesses who are marketing to different countries, the onus should be on them before they even come into the market to ensure that the data they are going to store for the people is in that country.”

Cannabis jobs update – February 2025

Cannabis jobs are available across Canada in a wide variety of roles, including retail, brand representation, cultivation, and production.

Whether you’re looking for an entry-level position or aiming to advance your career, there are plenty of opportunities in the industry. Here’s our February round-up of current postings.

British Columbia

Inspired Cannabis is hiring a Budtender/Key Holder in Vancouver.

The BC Cannabis Store is looking for a Store Manager in Nanaimo.

Aurora Cannabis is hiring a Maintenance Tech in Mount Currie.

Unity Cannabis  is hiring a Budtender in Williams Lake. 

Alberta

Stacks 306 Craft Cannabis is hiring a Facility Assistant in Lloydminster. 

Weed Me Inc. is looking for a Key Account Manager in Edmonton. 

High Ground Medica Inc. is hiring a Cannabis Technician in Oyen.

Aurora Cannabis Inc. is looking for a Supply Chain Analyst in Red Deer.

Saskatchewan

The Saskatchewan Liquor and Gaming Authority (SLGA), which is responsible for the wholesale distribution of liquor, and regulation of liquor, gaming and cannabis across the province, is hiring a Vice President, Regulatory Services Division.

Cova Software is looking for a Cannabis Retail Recruiter in Regina. 

The Joint Cannabis is hiring Order Processing Clerks in Regina. 

WeedPool Cannabis is seeking an In-market Representative/Educator in Regina. 

Manitoba

Canna Cabana is looking to hire a Retail Operations Manager in Thompson.

Farmer Jane Cannabis Co. seeks a Budtender and Key Lead in Winnipeg.

Flamingo+ Cannabis is hiring a Sales Associate at its store in Winkler.

Tilray is looking for a Warehouse Technician in Ste. Agathe.

Ontario

Mera Cannabis Corp is looking for a Sanitation Technician  in St Thomas.

White Wolf Cannabis is hiring a Dispensary Technician in Ottawa. 

BZAM is seeking a Cultivation Associate in Hamilton.

The Oz Store is seeking a Retail Associate for their Orléan location.

Quebec

The SQDC is looking for a Branch Advisor in Lebourgneuf and many other positions across the province.

Greentone wants to find a Senior Director of National Sales in Quebec City.

Lumino is hiring a Bilingual Patient Care Administrator in Québec City.

SUMO Cannabis is looking for Production/Culture staff in Quebec City.

New Brunswick

Cannabis NB is hiring a Bilingual Store Manager in Campbellton and several other positions across the province.

Purplefarm Genetics is looking for a Cultivation Specialist in Fredericton and several other positions.

Organigram Inc is hiring a Plant Care Technician in Moncton and several other positions.

Canopy Growth Corporation is hiring a Healthcare Support Professional in Moncton. 

Nova Scotia

TEC Cannabis Services Cannabis is hiring someone for Trimming and Packaging in Liverpool.

Apollo Applied Research Inc. is looking for a Cannabis Clinic Administrator in Elmsdale.

AtlantiCann Medical Inc wants to hire a Facilities Maintenance Supervisor in Lower Sackville.

Kiva Confections is seeking a Territory Manager in East Bay. 

PEI

Auxly Cannabis is hiring a Product Technician in Charlottetown.

Canada’s Island Garden is looking for an Integrated Pest Management Worker in Charlottetown.

Canna Cabana is hiring an Assistant Store Manager in Stratford. 

Newfoundland and Labrador

Canna Cabana is looking for a Retail Shift Leader in Victoria. 

Atlantic Cannabis is hiring a Store Manager in Placentia.

Oceanic Releaf Inc. is looking for a Budtender in Corner Brook. 

Yukon

The Herbary – wants to hire an Assistant Store Manager in Whitehorse.

Fire & Flower is looking for a Store Manager in Whitehorse. 

Nunavut

The Nunavut Territorial Government still needs Liquor and cannabis inspectors on a part-time contractual basis in Rankin Inlet, Cambridge Bay and Iqaluit.

Week in Weed – February 1, 2025

It was a busy week in Canadian cannabis news. StratCann looked at how a new government could mean significant delays for cannabis industry demands. New Brunswick and British Columbia released their quarterly cannabis wholesale figures, and we looked at CCX’s newest annual cannabis wholesale report.

New Brunswick also released an RFQ for four new private retail stores

A Canadian CEO is suing US agencies over harassment at the border for his and his company’s connections to the cannabis industry. 

In financial news, High Tide and Nextleaf both released their 2024 annual reports, and Cannara Biotech shared their Q1 2025 financials. 

A court rejected the CRA’s concerns involving Delta 9’s creditor protection case, allowing the Winnipeg company to move forward with several deals. Simply Solventless also announced $5 million in convertible debenture financing for their Delta 9 deal, and True North and its associated companies filed for creditor protection.

In law enforcement news, the RCMP charged a BC man in connection to a $47 million money laundering scheme involving illegal online cannabis sales, and the BC CSU raided two of Dana Larsen’s cannabis stores, seizing products. 

Finally, two Ontario men were arrested in two different cannabis store break-ins in one day in North Bay.

In other Canadian cannabis news

Radio Canada spoke with Christian Leclerc, who has been growing hemp on his JCL Abitibi farm for two years. 

The AGLC says reducing listing fees for cannabis helped the industry save an estimated $4 million

Christina Lake Cannabis provided an update on their 2024 harvest. The total from the Christina Lake and new Midway site yielded approximately 105,000 kilograms of combined weight in extraction grade biomass and flower, up from 38,000 kg of biomass and flower harvested in 2023.

Cannabis company The Good Shroom Co Inc. announced a corporate name change to Mercanto Holdings Inc.

The town of Salisbury, New Brunswick will be considering a proposed by-law to allow a micro-cultivation facility.

Greenway announced that two of its new MillRite SKUs will be available for purchase in Ontario in the coming weeks.

UFCW is hiring General Organizers for its Cannabis Program. The United Food and Commercial Workers International Union (UFCW) is a labour union that represents 1.2 million people in the US and Canada.

Cannabis Council of Canada president Paul McCarthy was in attendance at a recent fundraiser in Ottawa.

Highlighting the diversity of opinion about cannabis in First Nations communities, a cannabis rights group, a Nova Scotia Mi’kmaw rights group, the Micmac Rights Association, is pushing back against what they say is the Membertou First Nation in Nova Scotia’s efforts to ban cannabis sales in their community, reports The Cape Breton Post and Saltwire. 

New research suggests that cannabis use is associated with short- and long-term brain function outcomes, especially during…wait, what was it? Oh right, working memory tasks. Recent cannabis use was associated with poorer performance and lower brain activation in the working memory and motor tasks, but the associations between recent use and brain activation did not survive false discovery rate correction.

A new study looks at the development and validation of a minimal SNP genotyping panel for the differentiation of Cannabis sativa cultivars. Fresh leaf material from 31 clonally propagated C. sativa cultivars was provided by Organigram Inc.

The Tyee reports that BC’s raids on Dana Larsen’s unlicensed medical cannabis stores threaten his drug-testing services. 

TerrAscend, which operates in the US and Canada, announced its preliminary and unaudited financial results for the quarter ended December 31, 2024.

The Saskatchewan RCMP’s Roving Traffic Unit recovered about nine kilograms of cannabis and an undisclosed amount of money near Ponteix on January 22. 

International cannabis news

Israeli cannabis company Canndoc has returned to the market, and has acquired the Canadian brands PurplePharm and All Nations for distribution in Israel. Canndoc will also continue its long-term agreement with the Canadian company Organigram. 

Prices of cannabis dispensed in pharmacies in Uruguay have been updated for February 2025. A five-gram package goes from $450 to $600, or around $14-20 Canadian dollars.

Cannabis companies in Illinois are facing a class action lawsuit for allegedly labelling cannabis-infused products as concentrates in order to exceed the state’s THC limits.

Scientists have discovered cannabidiol, or CBD, in a common Brazilian plant, opening potential new avenues to produce the increasingly popular substance. 

Researchers in the Netherlands found that a high-fat meal significantly impacts the bioavailability and biphasic absorption of cannabidiol (CBD) from a CBD-rich extract in men and women.

A New York Times review of 20 of the largest US cannabis brands found that most were selling products with unsupported health claims, potentially violating federal and state regulations. At the same time, the market continues to chase increasingly higher-potency products, concerning public health officials. 

There are 130 cultivation clubs in Germany now allowed to grow cannabis, according to a recent survey, but hundreds of applications are still pending, reports the RedaktionsNetzwerk Deutschland.

And finally, Scotts Miracle-Gro Co. plans to spin off its cannabis unit, Hawthorne Gardening Co., into a stand-alone operation.

Wholesale flower prices expected to continue to rebound in 2025, domestic market will continue to slow

Tightened domestic supply and approved canopy, a growing export market, and greater demand for premium, hand-trimmed and craft products are continuing to drive wholesale cannabis prices up. This is according to the newest annual report from the Global Cannabis Exchange Ltd. and the Canadian Cannabis Exchange Ltd.

The Bulk Wholesale Cannabis and Distillate Pricing Report provides an overview of the 2024 market and looks ahead at what 2025 holds. 

According to the report, the average wholesale price of cannabis flower increased from $1.07 per gram in 2023 to $1.28 in 2024. The Canadian Cannabis Exchange projects that it will continue to rise to around $1.61 a gram in 2025, on average. 

The quality of the product also weighed significantly on the price, with hand-trimmed flower trading at an average price of $1.39/gram in 2024, 31.1% higher than the $1.06/gram average price for machine-trimmed flower. Higher THC levels also tend to command a higher price, as expected. 

The price of trim also nearly doubled in 2024, trading at a weighted average price of $0.11/gram, compared to the 2023 average of $0.06/gram.

While producers in Ontario continue to dominate supply, their share of the volume of cannabis flower traded on the exchange has declined from a 69.7% market share in 2022 to 33.3% in 2024. 

At the same time, Quebec’s market share increased from 10.5% in 2022 to 34.9% in 2024, while Alberta increased from 4% in 2022 to 16.5% in 2024, and BC increased from 5.2% in 2022 to 7.8% in 2024. The rest of the Canadian provinces combined saw a decline from 10.6% market share in 2022 to 7.6% in 2024. 

The age of cannabis being traded on the exchange has also been steadily declining, with cannabis harvested less than six months prior making up the biggest share of the market by the end of 2024. Price volatility also calmed down in 2024 compared to 2023. 

For whole cannabis extracts and concentrates, the price of a kilogram of CBD isolate listed on the exchange in 2024 was $18,000, while CBG isolate was $6,633, CBN isolate was $7,380, and THCV distillate was $14,000.

THC distillate ranged from $1,000 to $2,800, while CBD distillate ranged from $675 a kilogram to $1,800. Wholesale THC distillate prices declined somewhat in 2024 from the previous year, as did THCa Isolate and CBD isolate. 

THC and terpene inflation continues

The average reported THC and terpene levels of cannabis traded on the exchange have risen from 22.42% THC and 2.29% terpenes in 2022 to 25.92% THC and 2.75% terpenes in 2024. 

Cannabis exports

While Canada has dominated the export market for several years, the report also cautions that products from countries like Thailand and South Africa will continue to gain a foothold in 2025, bringing more competition to the international cannabis market. 

Focusing on quality and consistency can help Canadian companies maintain their market share. However, the possibility of a weakening Canadian dollar and other international economic factors, especially the threat of US tariffs, can also impact Canada’s cannabis export market. 

According to the Canadian government, exports of cannabis for medical purposes continued to show significant increases. There were 67,475.28 kilograms of dried cannabis exported to the international market in the first six months of 2024 and 79,279.75 kilograms exported in 2023.

Editor’s Note: The export above figures have been corrected to reflect the information in the above citation.

Australia received the most—3,512.5 kilograms, a 5% year-over-year increase. Germany was second with 1,546.2 kg, down by 27% year-over-year. Czechia was third, receiving 1,151.3 kg, followed by Israel with 1,085.3 kg, Portugal with 960.5 kg, the Netherlands with 154.6 kg, and the UK with 145.8 kg. 

While the report predicts exports will continue to increase in 2025, it also notes declining domestic sales, a trend StratCann has been following. This trend is expected to continue in 2025 as overall consumer spending in Canada is expected to decline.  

The full report can be viewed here

About GCX: The Global Cannabis Exchange Ltd. (GCX) and its subsidiaries—Canadian Cannabis Exchange Ltd. (CCX), American Cannabis Exchange Inc. (ACX), and Loud Lion Supply Ltd.—have been providing integrated wholesale brokerage and exchange services to the legal global cannabis industry since 2020. 

GCX and CCX operate a live, transparent trading platform where all bids, offers, and trades are executed. This ensures members receive timely, accurate, and equitable access to market price information. 

With a network of over 700 counterparties, GCX and CCX are uniquely positioned to deliver impartial, aggregated market data and insights, empowering buyers and sellers to make informed trading decisions. Market participation is governed by the standardized GCX and CCX Client Agreement, which outlines the rules for access, engagement, and transactions. These standardized rules streamline purchasing and sales processes for market participants.

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Canadian CEO sues US agencies over harassment at the border for connections to cannabis industry

The CEO of a BC-based company that specializes in manufacturing, importing, and distributing agricultural machinery, including cannabis-related equipment, has sued the United States Department of Homeland Security, saying they detained, interrogated, and harassed him over the cannabis-related equipment his company sells. 

As first reported by law360, Aaron McKellar, the CEO of Eteros Technologies, a custom engineering, design, and manufacturing firm based in Surrey, British Columbia, is suing the US agency after he was detained at the Blaine, Washington, port of entry. Eteros Technologies is the parent company of the Mobius and Triminator brands of cannabis-industry equipment. 

In the court filing, McKellar says he believes US Customs and Border Protection officials’ actions were retaliatory and sought to “harass and penalize” McKellar for Eteros’ legal success in a previous case, which confirmed that Eteros’ cannabis-related equipment is entirely legal under US law.

Although McKellar says he provided information supporting his admissibility into the United States, including the court-approved legality of Eteros’ operations, he claims CBP Officers made several comments to him, such as “Your customers should buy from an American company,” and “buy from an American citizen.” 

Court records say that CBP officers concluded that McKellar is “knowingly and intentionally contributing to the proliferation of the marijuana industry in the United States,” and issued an expedited removal order against McKellar that included a five-year entry ban and warnings that any attempt to re-enter the U.S. would lead to felony prosecution and imprisonment.

CBP officers then also revoked his NEXUS membership and confiscated his NEXUS membership card. 

For their part, the defendants CBP and Port Director Harmit S. Gill are said to have refused to reconsider or vacate the Enforcement and Removal Operations (ERO) issued against McKellar, denying the Reconsideration Request.

“CBP’s own actions in granting McKellar L-1A work authorization on multiple occasions, including after the CIT decision, affirm that CBP previously found no basis or “reason to believe” his conduct was unlawful,” reads the lawsuit. 

“The absence of any facts or allegations against Eteros undermines Defendants’ assertion that a ‘reason to believe’ finding that Plaintiffs are aiding and abetting narcotics trafficking is now warranted.”

The lawsuit also argues that the CPB’s actions created fears of travel bans, expedited removal orders, and criminal prosecution for Canadian employees. McKellar alleges that these actions disrupt cross-border operations and harm Eteros USA’s competitiveness and collaboration with its Canadian counterpart, Eteros Canada.

Concerns about legal Canadian cannabis companies doing business in the US are not new. In 2018, the CEO of another Surrey, BC-based company that sells equipment to cannabis companies, Kierton Inc., was banned for life after CPB officers determined he was entering the country to do business with US cannabis companies. McKeller is the co-founder & former COO of Keirton Inc., although he left the company in 2016.

In 2018, the US government clarified that while Canadian citizens “working in or facilitating the proliferation of the legal cannabis industry in Canada” who come to the US “for reasons unrelated to the cannabis industry will generally be admissible to the US.” However, if a traveller is found to be coming to the US for reasons related to the cannabis industry, the US government says they may be deemed inadmissible.

Wholesale cannabis sales in BC remain relatively stable in Q3 2024, direct delivery sales rebound

Wholesale cannabis sales in BC in the last three months of 2024 (Q3 2024) were $146.9 million, up 7.5% from the same period in 2023, but down slightly from the previous quarter ($147.2).

The province wholesaled 38,727,543 grams of cannabis in October, November, and December 2024. The average price of all cannabis products continued to decline to $3.79 per gram, while the average price of dried flower also reached its lowest yet at $3.14 a gram. 

At the end of the reporting period, there were 512 retail cannabis stores in BC, up from 510 in the previous quarter and 496 in Q3 2023. 

Sales of 1, 3.5, and 14/15 gram SKUs declined year-over-year by 8.4%, 24.3%, and 0.9%, respectively, while sales of 7-gram SKUs increased by 26% and 28-gram SKUs increased by 7.2%.

The total grams sold for 1-gram and 3.5-gram SKUs declined by 9.6% and 19.8%, respectively. However, the total grams sold for 7-gram SKUs increased by 33.4%, while 14/15-gram SKUs increased by 6.8%, and 28-gram SKUs increased by 8.3%.

Inhalable extracts sales were $55.4 million, cannabis flower was $44.2 million, and pre-rolls were $31.9 million. 

Edibles sales totalled $7.8 million, while ingestible extracts (capsules and oils) were $4.2 million, and beverages were $2.7 million. 

Topicals sales were $751,403, and seeds were just $5,600. 

Inhalable extract sales increased by 15.7% year-over-year, and units sold increased by 13.8%. Dried flower sales increased by just 0.8%, while units sold decreased by 1.7%.

Beverage sales increased year-over-year by 18.5% and 12% by units sold, while pre-rolls sales increased by 8.2% and units sold increased by 9%.

Edibles sales increased year-over-year by 2.1%, while units sold increased by 18.9%. 

Disposable vape pen sales increased by a whopping 193.9% year-over-year and 92.6% in terms of units sold (258,418 units sold), continuing an ongoing trend. Sales of infused pre-rolls increased by 19.3%. 

Sales in BC’s direct delivery program, which allows some BC cannabis companies to ship directly to retailers, bypassing the provincial central warehouse, showed quarterly increases following several previous declines. 

While the total grams sold of cannabis (including equivalence) through the program were down 21.1% year-over-year at 554,102 grams, this figure was up from the 484,000 grams sold in the previous quarter, reversing an earlier trend

Similarly, wholesale sales through the direct delivery program were down 19.8% year-over-year to $2.5 million, up from the $2.3 million sold in the previous quarter.

The average price of cannabis sold in the program was $4.58, up from $4.51 in Q3 2023, but down from $4.79 in the previous quarter. 

The average price of dried flower in direct delivery was $3.91, down from $3.93 in the same quarter last year, but down from $4.34 in the previous quarter of 2024. 

Sales of cannabis edibles and beverages were $57,047 in Q3 2024, up from $47,831 in Q2 and $16,169 in Q3 2023. 

Sales of cannabis flower were $1.20 million, down from $1.24 in the previous quarter and $1.9 million in the same quarter last year. 

Ingestible extracts sales in terms of dollars sold increased by 20.9% year-over-year, inhalable extracts increased by 89.9%, pre-rolls declined by 38%, seeds declined by 67.4%, and topicals increased by 94.5%.

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New government could mean big delays in cannabis industry demands

The Canadian cannabis industry is preparing for potential change in government while also managing a current federal government that is largely in limbo as the Liberals choose a new leader. 

A change in government could mean a significant reset and subsequent delay in any ongoing issues the industry has been trying to communicate to the federal government, says the CEO of one cannabis company. 

Realistic expectations

Emma Andrews, the CEO of Nextleaf Solutions, which manufactures cannabis extracts like oils, capsules, and vape pens, says she is preparing for a three to five-year time period following the upcoming election before the industry can expect to see changes to the kind of big-ticket items industry have focussed on over the years. These include excise tax reforms and changing the THC potency limits, such as the 10mg THC limit for edibles.

I’m projecting at least kind of a three to five-year timeline before we can ever anticipate any momentum, change, or regulatory reform that could dramatically effect the industry, whether that’s THC potency limits, whether that’s excise tax.

Emma Andrews, CEO, Nextleaf Solutions

In an online “fireside chat” on Friday, January 24, Andrews spoke with Shadd Dales, host of The Dales Report, which covers the publicly traded side of the industry. When asked where she sees the industry going in the coming years, especially with an expected change of government soon, Andrews said she is captaining the ship at Nextleaf by focusing on realistic expectations.

“You cannot hope for the best in this industry and be, you know, skating towards where you hope the puck is going to go,” Andrews told Dales. “You have to be very clear about your immediate opportunity, yet have kind of an opportunistic lens about where things could shift. But you can’t count on that. I’ve seen businesses fold for that reason.

“So for us it’s understanding that yes there’s a leadership change. There’s likely to be an election soon which would potentially change the party in power, which means that there’s a delay or prolonged ability for that [future new] cabinet to evaluate anything that’s coming from industry in regards to requests for excise tax relief or just to listen to us as an industry, so I’m projecting at least kind of a three to five-year timeline before we can ever anticipate any momentum, change, or regulatory reform that could dramatically effect the industry, whether that’s THC potency limits, whether that’s excise tax, but a patience-game to let the new cabinet sit, settle, assess, and follow protocol.”

Navigating proposed regulatory changes

The current shift in government could also mean more immediate challenges for the sector, with a large package of proposed regulatory changes expected to be finalized later this year. A package which is now in potential limbo with the possibility of an early election.

If the election is called after the summer, it’s possible the package could still go through—if not, it could be delayed well into the next government. The recent discussion around harmonizing the excise tax into one single national stamp would also likely be, at best, seriously delayed by this current upheaval in government with Trudeau stepping down. 

If the Liberals do not form government again later this year, the shift could also mean a change in priorities, including spending, which could have an immediate and long-term impact on the industry. Less funding for agencies connected to cannabis, namely Health Canada’s various cannabis-touching files and departments, can mean longer processing times for applications, amendments, or general correspondence. 

I would expect there to be very little activity outside of Canada US/relations issues.

Hugo Alves, CEO, Auxly Cannabis Group

For Hugo Alves, the CEO of Auxly Cannabis Group, the current situation means lowering expectations for any immediate changes while also preparing to work with any possible incoming ministers, whether there is an early election call or one later in the year as scheduled. 

Even if the Liberals manage to hold off an early election call, Alves says he sees the federal government focusing most of their attention on US/Canada relations, with cannabis-industry issues taking a back seat. 

“The way I see it is if there is a vote of no confidence that passes, then you’re really into a kind of caretaker government pending a May election, and I would expect there to be very little activity outside of Canada US/relations issues,” explains Alves. “If the vote of non-confidence doesn’t pass for whatever reasons, and there’s an October election, then I still think what you’ll really get is US/Canada relations kind of items dominating where the government spends their time.” 

“I just don’t see the government focussed on anything other than US/Canada relationships,” he continues, “and resolving government leadership until a new government is installed. So that’s the way we are planning it. Just business as usual. In terms of the way Auxly operates, I don’t think we’ll change anything until there’s a reason to do so.”

Future optimism

On the retail front, Omar Khan, Chief Communications and Public Affairs Officer at High Tide Inc., which owns and operates the largest chain of cannabis stores in Canada, says he is optimistic that if the next government in Canada is Conservative, they will be more receptive to industry concerns than the current Liberal government. 

While Khan emphasizes that as a retailer, they engage primarily with provincial governments rather than the federal government, he says his optimism about a potential Conservative federal government is informed by his experience with various conservative governments at the provincial level. 

“I am cautiously optimistic, based on my experience dealing with provincial conservative governments, that they’ll take a constructive approach when dealing with industry,” says Khan.

“We do generate taxes for governments at different levels and, more importantly, we generate a lot of employment, which also generates even more taxes. And I think they understand that. 

I am cautiously optimistic, based on my experience dealing with provincial conservative governments, that they’ll take a constructive approach when dealing with industry.

Omar Khan, Chief Communications and Public Affairs Officer, High Tide Inc.

“So I’m cautiously optimistic that if there is a federal Conservative government… that they’ll take a similar approach,” he continues. “They are not going to shout from the rooftops ‘rah rah cannabis’, but I’m cautiously optimistic that if they do get in, they will want to work with industry because I think they understand that we are job creators, we’re contributing immensely to Canada’s GDP, a lot of middle-class families, their livelihoods depend on this industry surviving and thriving. And I think they’ll understand that.”

With that said, Khan also acknowledged, like Andrews and Alves, that a potential change in government can mean a big reset in terms of getting new ministers up to speed on industry issues and getting enough wind in the sail for cannabis-industry related issues with these various ministries. 

“Whenever there’s a change of government, even when there’s a change of ministers, things tend to slow down, they need to be briefed and get up to speed.”

That will include issues like excise reform, he adds, but there are other excise-related issues the industry can focus on. 

“In terms of tax reform, I think the hope would be there would eventually be some tax reform that would correct the windfall that has gone to the provincial and federal governments at the expense of industry, but in the interim, you can look at more low hanging fruit.”

“Maybe in the interim you would look for lower hanging fruit, including how those tax proceeds could be used to help the cannabis industry and promote the objectives of the (federal) Cannabis Act.”  

The Canadian Parliament is currently prorogued to March 24, 2025.

Prime Minister Justin Trudeau announced on January 6 that he would step down as soon as the Liberals elected a new leader, who will be announced on March 9.

NDP Leader Jagmeet Singh has said he would vote to topple the sitting government in late March once the House returns following the Liberal leadership race. Other opposition leaders have shared similar sentiments, but an early election is not guaranteed, and it’s possible that Singh will hold off. 

Under Canadian law, the next election is set for no later than October 20, 2025, but an election called in March or April could lead to an election as early as May.

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New Brunswick issues RFQ for several new private cannabis stores

The New Brunswick Liquor Corporation (NBLC) has issued new Requests for Quotations (RFQ) for several new privately-run cannabis stores in the province. 

On January 27, NBLC posted RFQs for retail cannabis store locations in Cap Pelé, Saint John, Rogersville, and St George. New Brunswick has already issued nine different private retail cannabis store licences.

Note: On February 3, Cannabis NB added a RFQ for a fifth retail location, this one in Belle Baie.

The provincial government, which first announced its plans for around a dozen new stores in 2021 under the previous PC government, began the vetting process for ten new private cannabis stores following a tender process that ended in October 2022. The first, a Cannabis Xpress, opened in the summer of 2023. The tenth, located in Dalhousie, is expected to be licensed later this year. The Liberal Party of New Brunswick formed government in the province in late 2024, following the most recent provincial election.

The provincial government’s goal in adding private stores was to bring cannabis to smaller, underserved communities. The province currently operates 27 public Cannabis NB stores, nine privately run cannabis stores, and seven cannabis farmgate stores. 

The Cannabis NB FarmGate program allows licensed New Brunswick cannabis producers to sell their own products on-site at their facilities. However, privately operated cannabis stores in the province still must purchase their products from Cannabis NB, which controls distribution in the province.

Cap Pelé has a population of around 2,500 and is located about a 30-minute drive from Moncton. Rogersville has a population of about 1,200 and is located about an hour’s drive north of Moncton.  St. George has a population of about 1,500 and is located in the southwest corner of the province, near the border with Maine. 

Loch Lomond Rd. is in east Saint John, NB, with a population of around 71,000 and four current CannabisNB locations. 

Cannabis NB also recently posted a job listing for a new store in Fredericton. 

The closing date for four of potential new private cannabis stores in New Brunswick is currently listed as February 26, 2025. Questions must be submitted by 4:30 PM AST on February 10, 2025. The fifth RFQ, shared on February 3, has a close date of March 3, 2025, at 1:30 PM AST.

In its 2024-2026 Strategic Plan, the provincial cannabis agency also says it’s looking to increase opportunities for private sector participation in the legal cannabis market in New Brunswick and explore possible options for “on-site consumption opportunities” that can increase legal access and “meet the needs of current and potential customers.”

A recent annual report from Cannabis NB shows that while dried cannabis flower continues to make up the majority of sales, its market share, like in many other provincial markets, is shrinking as concentrate sales increase. New Brunswickers prefer more “convenient” cannabis products as the market continues to shift to products like vape pens, concentrates, and pre-rolls, especially infused pre-rolls, notes the report. 

New Brunswick sold nearly $27 million worth of cannabis in the second quarter of 2024.

Featured image of Cap Pelé, via Google Street View.

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Medical cannabis committee the newest investment from Philip Morris

A Canadian cannabis company, Avicanna, recently entered into a research project with an international healthcare and wellness product company, Vectura Fertin Pharma, focusing on cannabinoid-based products.

The agreement between the two companies will create a joint Scientific and Medical Affairs Committee focused on improving understanding of medical cannabis access and applications in Canada. 

Vectura Fertin Pharma was formed in March 2022 following Philip Morris International’s (PMI) acquisition of Fertin Pharma, Vectura Group PLC, and OtiTopic. Vectura’s website states that it operates as a separate company under PMI’s ownership.

Avicanna is focused on cannabinoid-based products and operates the medical cannabis care platform MyMedi.ca, the Medical Cannabis brand RHO Phyto, as well as focusing on R&D and clinical development.

The company also acquired Medical Cannabis from Shoppers Drug Mart in 2023, which it transitioned to the MyMedi platform

In their most recent quarterly report, North American net revenue for Avicanna for the nine months ended September 30, 2024, was $17.5 million, compared to $10.4 million for the nine months ended September 30, 2023. The increase over the nine months was a direct result of the acquisition of Medical Cannabis by Shoppers and the introduction of MyMedi. 

This is not the first entry of a tobacco company into the Canadian cannabis market or the first for Philip Morris, even if indirectly. In 2016, the company invested US$20 million in the Israeli company Syqe Medical. Syqe created an inhaler for use with cannabis for medical purposes. 

In 2019, Altria Group, the parent company of Philip Morris USA, paid C$2.4 billion for a 45% ownership interest in Cronos Group, the Canadian cannabis company behind brands like Spinach and Peace Natural. Altria later declined options to purchase additional shares.

It’s not only American tobacco companies connected to the Canadian cannabis industry. In 2019, Imperial Brands, a British multinational tobacco company, invested C$123 million in Canada’s Auxly Cannabis Group. That deal also included a research and development partnership similar to other deals. 

In 2021, Organigram Holdings Inc. announced a C$221 million strategic investment from a wholly-owned subsidiary of British American Tobacco (BAT). The deal has continued to evolve over the years. A third round of funding is expected in early 2025.

In 2023, Organigram said most of a $124.6 million investment from BAT would be used to create a strategic investment pool named Jupiter, focusing on emerging cannabis opportunities, including geographic expansion.

In 2024, Organigram announced a $21 million investment from its Jupiter strategic investment pool, which gave it a minority stake in German cannabis company Sanity Group GmbH and gave it a foothold in the German market.

In the same year, Organigram also announced a USD$2 million minority investment in Steady State LLC (dba Open Book Extracts or OBX) from the Jupiter fund. Based in North Carolina, OBX specializes in cannabinoid ingredient production and serves as a one-stop formulation and finished goods manufacturer.

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Week in Weed – January 25, 2025

This past week at StratCann, we spoke with retailers in Brampton, Ontario, who are frustrated with a recent spree of robberies, and the former owners of an unlicensed dispensary in BC lost their appeal of a hefty fine following a 2019 enforcement action.  

Researchers at the University of British Columbia looked at a new way to quantify what constitutes a single serving of cannabis, and we looked at researchers at the University of Montreal who surveyed illicit online cannabis stores. 

Aurora Cannabis announced the launch of its first German harvest, while Village Farms announced its first harvest at its facility in the Netherlands.

In our profile series, we spoke with Green Acre, a micro cultivator in Alberta with products in the Ontario and Alberta markets.     

In law enforcement news, the CBSA seized around 1,300 kilograms of cannabis destined for Nigeria, and police in Winnipeg are asking the public for help in identifying two men behind a recent cannabis store robbery.

In other Canadian cannabis news 

Cannabis NB resumed regular service almost two weeks after a cybersecurity threat prompted it to shut down all debit and credit card machines.  

Deepak Anand took an in-depth look at Trudeau’s legacy with cannabis legalization and what a change in government could mean for the industry. He argues that while giving credit to Trudeau and the Liberals for creating this industry, the current Liberal Party government should prioritize advancing proposals already in progress before the next election or risk being blamed by a potential Conservative government for creating a financially unsustainable and unviable industry. 

CBC spoke with Jonathan Wilson of Crystal Cure, Toronto lawyer Harrison Jordan, and StratCann’s David Brown about the economic challenges facing the cannabis industry

The Star spoke with Clifford Tindal, owner of the Spiritleaf franchise in Little Italy, about the recent announcements from Toronto Bylaw and Toronto Police about de-prioritizing enforcement of the province’s retail cannabis regulations. The article also includes comments from Mayor Olivia Chow, who said enforcement “needs to happen, no one should walk away from this responsibility.”

HYTN Innovations Inc. announced that it entered into a collaboration agreement with SNDL Inc. to jointly develop Good Manufacturing Practices (GMP) compliant vape cartridges. Such a designation would improve the ability for international distribution.

Segra International announced a partnership with GreenBe Pharma, a European medicinal cannabis producer, that they say will allow European cultivators to access Segra’s tissue culture cannabis clones through a localized European hub.

The District of Kent Council in BC (near Agassiz) is set to host a public hearing to discuss the community’s possible first permit for cannabis sales.  

A new cannabis store, Nest, opened in Whistler, BC.

Irwin Simon, president and CEO of Tilray Brands, says he’s optimistic about the cannabis industry and cannabis legalization as Trump takes office due to his experience as a businessman.

A new study concluded that the presence of recreational cannabis stores did not increase emergency department visits in an area. 

The New York Times writes that the drinking culture that was once pervasive across the NHL is waning while the use of cannabis products is on the upswing. 

Radio-Canada ran a report on cannabis addiction.

It appears that some retailers in Newfoundland faced penalties following enforcement actions relating to ID checks by the NLC.

In International cannabis news

A wave of medical cannabis company closures has swept Israel in recent weeks, reports Israel’s Cannabis Magazine. In less than a month, the police and the Medical Cannabis Unit (MCU) have ordered the closure of at least seven companies in the industry or the removal of their owners from dealing in cannabis, all based on “intelligence information” the contents of which were not disclosed to the companies. 

A study in the Netherlands looked at contaminants in cannabis sold in some coffee shops with the intention of creating a baseline for future research as the country moves forward with its cannabis production pilot project. 

A Washington State House committee endorsed a bill giving workers on cannabis farms collective-bargaining rights.And, believe it or not, X was wrong and President DonaldTrump did not magically legalize cannabis on his first day as President. But tomorrow’s a new day, right?

Aurora launches its first cannabis brand in Germany under new cultivation license

Aurora Cannabis Inc. has announced the launch of its first German-cultivated medical cannabis product under the brand IndiMed

Produced at Aurora’s EU-GMP facility in Leuna, Germany, one of only three licensed cannabis production facilities in the country, the new brand will be available for Germany’s expanding medical cannabis patient base.

“Aurora is proud to deliver to the rapidly growing German market our first domestically produced medical cannabis product—a significant step forward since Germany’s move to decriminalize cannabis earlier this year,” says Michael Simon, President, Aurora Europe (Interim). 

“As one of three facilities licensed to cultivate in Germany, we are uniquely positioned to offer domestic product from our EU-GMP facility in Leuna, Germany, which operates within Aurora’s global manufacturing network. It is through our expertise in cultivation and deep commitment to science and innovation that we introduce IndiMed to the German patients.”

Aurora was not able to immediately respond to a request for more details about the harvest, such as total volume. 

Cultivated under GACP and EU-GMP guidelines, Island Sweet Skunk is ​​the new product from Aurora’s IndiMed brand, listed as having 20% THC and less than 1% CBD.

In February 2024, Germany passed the German Medical Cannabis Act, expanding the country’s medical cannabis laws.

Aurora is one of three companies with a cannabis production licence in Germany. The American cannabis company Tilray, which operates in Canada, the United States, Europe, Australia, and Latin America, was the first to receive a commercial cannabis production licence in the country in 2024. Aurora and the German company Demecan were also licensed for production in the country.

In November 2024, Tilray Medical announced that it had launched its first commercially-grown medical cannabis flowers from its Aphria RX GmbH facility in Germany. 

Aphria RX has been present in the medical cannabis space in Germany since March 2019, when the company was awarded a licence for the cultivation of medical cannabis in Germany, from the German Federal Institute for Drugs and Medical Devices (the “BfArM”). 

In July 2024, Aurora announced it was expanding its footprint in the emerging German cannabis market when the company was granted two licences by Germany’s Federal Institute for Drugs and Medical Devices (BfArM) under the country’s new Medical Cannabis Act (MedCanG).

Aurora’s medical cannabis production facility in Leuna, Saxony-Anhalt, in eastern Germany, has been operating since 2021. The facility cultivates approximately 1,000 kg of cannabis flower annually for the medical supply chain. In addition to Canada and Germany, Aurora operates in the UK, Poland, and Australia.

Germany is being eyed by large cannabis companies like Aurora and Tilray as it’s seen as a gateway into the expanding European market and is considered the largest medical cannabis market in Europe, with a population of 83 million, more than double that of Canada.  

Tilray’s Aphria RX has been present in the medical cannabis space in Germany since March 2019, when the company was awarded a licence from the German Federal Institute for Drugs and Medical Devices (the “BfArM”) to cultivate medical cannabis in the country. 

Other European countries, including Switzerland, Spain, France, the Czech Republic, Malta, the Netherlands, and Ukraine, are also considering or in the process of implementing various cannabis markets being eyed by companies like these. 

Germany legalized cannabis for non medical purposes this past March, with the law coming into effect in stages. On April 1, personal possession and cultivation became legal. On July 1, the country began allowing cannabis growing clubs. However, the country does not allow the sale of cannabis except for medical purposes. That bill also made amendments to the country’s medical cannabis laws (MedCanG), paving the way for Tilray’s most recent announcement. 

Germany first legalized cannabis flowers for medical purposes in 2017. Although annual domestic production was capped at 10,400 kg, since that time, the amount of cannabis prescribed under the program has steadily increased, fed by imports from countries like Canada. In the first three quarters of 2017, there were just 530 kg of cannabis imported into Germany. By the completion of the first three quarters of 2023, that increased to 14,315 kg.

Cannabis exports from Canada have been increasing and are expected to continue, especially as the issue of oversupply still plagues the Canadian market. Expanding production into new markets like Germany allows companies to better address supply issues in emerging markets without undergoing extensive export requirements and costs from Canada.

Cannabis exports from Canada continue to increase, with Germany one of the largest recipients of these exports, along with countries like Australia and Israel.

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Ontario cannabis retailers frustrated after recent string of robberies

Some Ontario cannabis retailers are again calling on the provincial government to make changes to provincial rules that they say are making them targets for robberies and break-ins.

Following a recent series of robberies and break-ins, cannabis retailers in the province are again highlighting provincial regulations that they say require their windows to have blackout coverings, preventing people from seeing inside and putting their stores at greater risk for robbery and burglary. 

Although provincial regulations only require that cannabis stores must ensure that cannabis and accessories are not visible from the exterior of the premises, many store owners say provincial inspectors have pushed them to interpret this as requiring coverings across all public-facing windows. 

Jazz Samra, the owner and founder of Sativa Bliss Cannabis, with five locations in Ontario, says he would like to see the Alcohol and Gaming Commission of Ontario (AGCO), which oversees provincial regulations, take action.

“This isn’t even making the news outside the cannabis industry and our own little bubble. It’s just within our network that we’re finding out about these robberies because we’re warning each other. This is how we’re trying to protect each other.”

Jazz Samra, Sativa Bliss Cannabis

“Ontario cannabis retailers are part of the legal, regulated economy,” says Samra. “We deserve the same level of security as any other business. I urge the Ontario Government and AGCO to remove the window covering requirement before it’s too late.”

Saini removing coverings from his windows

Samra says he was spurred to make this call after a series of recent cannabis store robberies in the city of Brampton. A representative with Peel Regional Police, which covers the Brampton area, confirmed one incident at a cannabis store on December 9, two on January 19, and one on January 20. In all of these incidents cannabis and/or cash was taken and no arrests made. The investigations are ongoing.

Raju Saini, the president at Piffingtons Cannabis Co., which has stores in Brampton, Kitchener, and Milton, says that following a recent armed robbery at his Brampton store on January 20, he has now decided to remove such window coverings, regardless of provincial requirements. 

The covers make it easier for criminals’ actions inside a store to go undetected, says Saini, and also make it harder for those inside the store to see potential robbers coming. 

“We’re actually taking the right steps now to go in the direction of protecting my staff as well as the other individuals in our community that come visit our store, and I suggest everyone else to do so.”

Saini says he is part of a network of retailers who communicate with each other about such issues. Because of this, he recognized the vehicle associated with the three other recent robberies in Brampton when it pulled up next to his store. However, when he went to confront them, he says he saw they were carrying firearms, leading him to reconsider his efforts. 

Piffington’s windows now have the covering removed

“We’re actually taking the right steps now to go in the direction of protecting my staff as well as the other individuals in our community that come visit our store, and I suggest everyone else to do so.”

Raju Saini, Piffingtons Cannabis Co

Samra, at Sativa Bliss, says communication among retailers is important because there is so little reporting of this ongoing issue, leaving many feeling their concerns are neglected and ignored.

“We are not hearing anything from any government about this right now,” says Samra. “This isn’t even making the news outside the cannabis industry and our own little bubble. It’s just within our network that we’re finding out about these robberies because we’re warning each other. This is how we’re trying to protect each other.”

In addition, he says the window coverings add to a negative public perception of cannabis, adding to the existing stigma around the plant and the industry itself.

“When you have those window conversing the public is always thinking there must be something illegal or unsavoury happening. And I don’t think after five or six years we should have to be fighting the battles.”

Katy Perry, founder and CEO at TOKE Cannabis, which has eight retail locations in Ontario, tells StratCann she took her own window covers down years ago, and in some instances never put any up. 

“First, the window coverings further stigmatize cannabis consumption. It’s unnecessary. Secondly, it’s quite dangerous for our staff. No one can see from the outside in and we can’t see out. They can just go in, lock the doors and do terrible things to the people who work there and nobody walking down the street is the wiser.

“To be clear, the AGCO’s regulatory standards do not require cannabis retail stores to cover their windows. Through continued engagement with licensees and sector partners, we use every opportunity to remind that the Standards only specify that products must not be visible from outside the store.”

A media representative for the AGCO

“In some of my stores I never put the coverings up and I told AGCO it’s dangerous. I’m not going to put my budtenders in harm’s way.”

Perry spoke with inspectors about the issue, who she says confirmed such coverings are not required. 

“Some inspectors were more accepting of it immediately, while some we had a longer conversation with. Some inspectors believed the window coverings were necessary, but when we broke down the regulations, it’s not a rule you have to have a window covering, just that cannabis products cannot be seen from outside.”

“In some of my stores I never put the coverings up and I told AGCO it’s dangerous. I’m not going to put my budtenders in harm’s way.”

Katy Perry, TOKE Cannabis,

A representative for the AGCO provided this comment to StratCann.

“Like everyone in the sector, the AGCO is concerned by the series of recent robberies at cannabis retail stores in Ontario and the safety of store employees. We’ve been in contact with affected licensees and police services and will continue to assist in every way we can. 

“To be clear, the AGCO’s regulatory standards do not require cannabis retail stores to cover their windows. Through continued engagement with licensees and sector partners, we use every opportunity to remind that the Standards only specify that products must not be visible from outside the store. Licensees can determine how best to meet this standard including through approaches such as interior wall dividers, opaque cabinetry, the layout of their shelving and other approaches.  

“We continue to pay attention to this matter with the goal of supporting licensees in enhancing the safety of their employees and the security of their stores.”

Note: This article has been updated to include the above comments from the AGCO.

Retailers in other provinces have also made similar arguments about provincial requirements for window coverings. In 2022, Alberta removed such requirements. At the time, the provincial regulator’s executive VP said the board approved the change “to ensure that AGLC policy is not inadvertently contributing to [criminals] targeting these locations due to a lack of visibility into the site”.  

In 2023, BC’s cannabis regulator removed similar requirements for stores in that province, citing similar security concerns. Both provincial regulators had previously argued that such requirements were in line with federal regulations before walking it back. 

Cannabis stores in Canada, however, continue to be targets for robbers and burglars, including in provinces that have removed such requirements.

Calgary Police recently identified suspects in a string of at least a dozen cannabis store robberies. Three teens were recently charged in connection with several of those robberies.

In November 2024, Renfrew OPP were looking for three suspects in a cannabis store robbery. In the same month, Calgary police arrested a man involved in several cannabis store robberies.

In December 2024, police in Ontario arrested one man in connection to a cannabis store robbery, and in January one man was arrested and $3,000 in cannabis products were recovered following multiple break-and-enters in Windsor.In January, police in Quebec arrested a man following a robbery at the Saint-Georges SQDC.

Featured image of Spiritleaf in Brampton, via Google Maps

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Medical cannabis dispensary owners in BC lose appeal of provincial fine

The owners of an unlicensed cannabis store in Gibsons, BC, recently lost their appeal of a $118,919 fine from the BC government following a raid by the BC Community Safety Unit (CSU) of their unlicensed store in 2019. 

The store owners, Michelle Sikora and Doug Sikora, first filed their petition in June 2024, seeking to have the CSU’s fine retracted. In addition, in 2020, Michelle Sikora sought to have all cannabis seized from their store by the CSU returned.

Although the BC government refused an application for the return of cannabis that had been seized, the fine, also called an administrative monetary penalty (AMP), was lowered to $105,873.86.

The petitioner’s argument was that, in part, the BC government’s actions violated their Charter rights. That first application was denied in 2021, with the provincial government finding that there was no evidence that Sikora had any valid licence or permit for the cannabis. 

In December 2021, both petitioners were issued a Notice of Administration Penalty (AMP) for $118,919.10. This amount was based on the estimated value of the seized cannabis, which was $54,459.55. The government calculates AMP penalties by doubling the value of seized material from a store operating without a provincial licence. 

In January 2022, the couple challenged the monetary penalty by requesting an administrative hearing while furthering their Charter argument again, referencing the R v Smith case.  

In June 2023, the deputy director of the CSU refined the administrative penalty, issuing the amount only to the corporate petitioner and not to each of the Sikoras individually. The director also rejected the petitioner’s claim that the CSU’s search and seizure was in violation of sections 7, 8, and 11 of the charter.

The new monetary penalty applied to the corporate petitioner was $105,873.86, based on the estimated retail value of the seized cannabis, which was $52,936.98.

In June 2024, the petitioners filed a case at the bar seeking to retract the administrative penalty and to have the seized cannabis returned.

The provincial government’s representatives again denied the merits of these arguments, seeking to have the petition denied in a filing in October 2024.

In her ruling, BC Supreme Court Justice Sandra Wilkinson wrote that the “presumed constitutionality” of Canada’s medical cannabis program meant alternatives to it are not allowed.  

“I appreciate that the petitioners operated their business with the intent to benefit persons managing symptoms from a variety of medical conditions. They operated on a retail basis as an alternative to the federal scheme which requires medical cannabis to be obtained from a limited number of providers who must deliver their product by mail. However, given the presumed constitutionality of the legislative scheme, it is not open to the petitioners to offer an alternative and at the same time be compliant with the law.”

Image via Coast Reporter

Featured image from Google Street View 2023

Week in Weed – January 18, 2025

Last week, at StratCann, we covered the news that Toronto’s head of municipal licensing and standards says his agency no longer has the money to enforce the province’s cannabis regulations regarding unlicensed stores. We also shared a half-day cannabis insolvency conference coming to Toronto.

High Tide announced its plan to enter the German medical cannabis market by acquiring Purecan, and we examined the most recent figures for Canada’s domestic and international medical cannabis market. Stigma Grow also announced its first shipment of cannabis product to Portugal. Meanwhile, the CRA is asking the court to hold Delta 9 directors liable for more than $9 million in unpaid taxes.

In our Profile section, we looked at two new high-end Hash Hole products on the market, and in our Insight section, we shared a guest post looking at the potential of cannabis in the care of dementia patients.

In law enforcement news, one man was arrested and $3,000 in cannabis products were recovered following multiple break-and-enters in Windsor, Ontario; an unlicensed cannabis store again faced enforcement action in New Brunswick; and New Brunswick RCMP seized cannabis and equipment following a service call

Quebec police arrested a man following a robbery at Saint-Georges SQDC, and a cargo van from BC with 1,500 pounds of cannabis stopped in Saskatchewan en route to Quebec.

In other Canadian cannabis news

HYTN Innovations Inc. announced receiving a new set of import permits from the UK’s Home Office and corresponding export permits from Health Canada. These permits enable the fulfilment of international orders totalling over 400 kilograms of Good Manufacturing Practice (GMP) cannabis products, advancing HYTN’s global reach and operational capabilities. 

MediPharm Labs and Kensana Health agreed to extend the outside closing date as provided in the Purchase Agreement to January 31, 2025. The deal was initially expected to close by January 1, 2025. 

CannabisNB stores continued to be impacted by an issue with its point-of-sale system and a potential cyber threat but remained open on a cash-only basis. Spokesperson Florence Gouton tells local media that “some anomalies” were found, but she did not disclose details about what went wrong, saying the corporation will not be offering interviews as the investigation continues.

The Yukon Cannabis Licensing Board approved Happy Trails Cannabis Ltd. for a Sub-Class 2 Cannabis Retail License, provided all the relevant requirements are met. Yukon currently lists six cannabis stores in the Territory, not including Happy Trails. Four of those are located in Whitehorse. 

Kelowna City Council has approved the rezoning of a property to allow for the sale of cannabis. The retail cannabis subzone will allow for one of the units within the small strip mall to be converted into a retail cannabis outlet to be operated by Flora Cannabis, which operates three other retail stores in the city.

Avicanna announced the creation of a Canadian Scientific and Medical Affairs Committee with Singapore-based Vectura Fertin Pharma, an affiliate of Philip Morris International.

Business of Cannabis asked what Trudeau’s exit means for the cannabis industry.

The Hill Time’s Stuart Benson spoke with C3’s Paul McCarthy and Organigram’s Beena Goldenberg about cannabis excise tax again. Pollster Nik Nanos predicts the Conservatives won’t be interested in burning any political capital on cannabis until well after the election.

Sami Majadla at CertiCraft shared a white paper on the state of the cannabis industry

A new study from researchers in Canada suggests the importance of safer use guidelines tailored for medical cannabis use among veterans. The study says almost 85% of veterans engaged in daily use of cannabis for medical purposes.

Winnipeg police launched a don’t drive high campaign with a focus on cannabis edibles. During last year’s Drug Impaired Driver enforcement project, there were 243 traffic stops and 148 Oral Fluid Tests, which resulted in 64 (43%) positive for cannabis. 36 Provincial Offences Act notices were issued, including for unlawful storage of cannabis in a vehicle and consuming cannabis in a vehicle (passenger).

A Dartmouth, NS parent is upset after she says her 12-year-old son’s junior high school did not respond with enough concern after he consumed cannabis edibles and had to visit the hospital as a result. The description of the edibles (two handfuls of sour apple gummy candies) appears to have been sourced from the illicit market. 

Glow LifeTech Corp. announced the expansion of its flagship MOD drops brand into the New Brunswick market.

A New Brunswick man was in for a scary few hours over the weekend when his usually excitable 10-month-old puppy became wobbly, shaky, and lethargic and tested positive for cannabis.

Three teens were charged in connection with several cannabis store robberies in Calgary in 2023.

Radio Canada and La Presse spoke with Geneviève Giroux, the SQDC’s Vice President of Supply and Marketing, to discuss changes coming to the Quebec cannabis retail experience in 2025. 

The Institut national de santé publique du Québec (INSPQ) released a scoping study on self-treatment with cannabis for pain, anxiety, or sleep disturbance symptoms. 

The 2025 Nugswap Cannabis Festival and Grower’s Competition was held in Wiarton, Ontario last Saturday, January 11. The event is brought together, in part, by Lune Rise Farms, a cannabis grower in Teeswater, and High Society, a cannabis store in Owen Sound. The winners of the 2025 Nugswap will be revealed at the sixth annual Bongspiel set for Feb. 18 at the Wiarton and District Curling Club.

Barrie Today looked at the growing number of people trying to illegally export cannabis via Toronto Pearson Airport.

The Tyee examined the storied history of cannabis activism in Vancouver, especially David Malmo-Levine’s former Vancouver School of Drug War History and Organic Cultivation.

The Kahnawà:ke Cannabis Control Board (KCCB) announced that Jennifer Paul has been hired as the Operations Manager for the Kahnawà:ke Cannabis Control Office (KCCO). Ms. Paul began her new position on December 16, 2024, and has been actively participating in an onboarding process to ensure a smooth transition into her role. 

The Ontario Cannabis Store (OCS) announced its second call for applications for the Social Impact Fund (the Fund) to promote social responsibility in connection with cannabis. Through the Fund, the OCS supports projects and research to benefit people, communities, and the Ontario cannabis sector by creating value and sharing knowledge.

International cannabis news

The US DEA’s refusal to comply with direct orders from the administrative law judge overseeing the marijuana rescheduling process is “unprecedented and astonishing,” said the judge.

A new study looks at compliance (and non-compliance) among medical cannabis websites in Australia. 

The US FDA is soliciting public comments on the use of cannabis-derived products in Veterinary Medicine. The focus of this RFI is on cannabidiol (CBD) products and other products derived from hemp.

A US Cannabis Roundtable is forming with backing from Cresco Labs, Trulieve, Green Thumb Industries, Verano, and Curaleaf, reports Market Watch.

A data breach notification sent to the e Maine Attorney General’s Office by a Californian cannabis brand called Stiiizy has confirmed it is alerting some 380,000 users potentially impacted by an attack against a vendor.

“We no longer have funding for cannabis enforcement,” says Toronto’s head of municipal licensing and standards

Toronto’s head of municipal licensing and standards says his agency no longer has the money to enforce the province’s cannabis laws. 

In a meeting of Toronto City Council’s budget committee on January 15, Carleton Grant, executive director of municipal licensing and standards, told council that his agency can no longer afford to handle retail cannabis enforcement. 

“We no longer have funding for cannabis enforcement,” Grant told the committee in response to a question from Jennifer McKelvie, Toronto City Councillor for Scarborough Rouge-Park. McKelvie was asking about provincial funding from cannabis sales to deal with enforcement, something the province provided in the first few years of legalization. 

Grant says his department has received $8.5 million in funding from the province over the last three or four years, which was used to help lower the number of illegal stores in the city from over 100 to “less than ten.” He says the number of illegal stores in the city is now back up to around 70. 

“This industry has changed significantly. It is criminal. It is organized crime. It is not appropriate for me to send my staff into these locations where there are weapons and there is criminal activity taking place. No other city in the province of Ontario does this with bylaw enforcement. This budget signals my exit from cannabis enforcement.”

It’s not safe to send officers into these illegal establishments, he added.

Grant added that their enforcement efforts are often not effective because these businesses can afford to just keep paying the fines, and enforcement should be done by provincial police.

Councillor Chris Moise, Ward 13, asked Grant for more details about the efforts his department has made, in coordination with Toronto police, to shut down unlicensed stores and why stores so often quickly reopen following enforcement. 

“We do not go into these locations without Toronto police,” Grant noted.

“What I’m saying is we’ve made efforts over the last five, six years to close them down, to put up concrete blocks that are only to be removed within 24 hours. We have boarded up buildings. We have been counter-sued for locking a tenant into a business. We have used every tool available to us. What I’m saying is they are reopening because of the financial benefits to them, and what I want to stress is that we are not the right level of enforcement to do this work.” 

He went on to say that the province has identified $31 million for the OPP to do this work, and that’s where it needs to go. 

“The city of Toronto is where the bulk of the stores are because of the population, [police and OPP] should get the bulk of the money.”

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Toronto’s 2025 budget includes $86.9 million for Municipal Licensing & Standards, a 10.1% increase from the previous year. The budget also includes $1.4 billion for Toronto Police Services. 

As part of Ontario’s 2024 economic and fiscal outlook in brief, the provincial government committed to investing $31 million over the next three years to support the Provincial Joint Forces Cannabis Enforcement Teams (PJFCET). This OPP-led centralized enforcement unit focuses on the cannabis file.

This investment, says the government, would enable the PJFCET to “respond to the challenge of illegal online operators and crack down further on the production, sale and distribution of illegal cannabis in the online and offline space.”

The economic and fiscal outlook, in brief, affirms the province’s previous 2024 budget, which had referenced the $31 million commitment. 

Earlier in 2024, Toronto City Council passed a motion asking the province to undertake a comprehensive review of the Provincial Cannabis Control Act, 2017. The motion states that a review is “imperative to ensure the effective regulation and enforcement of cannabis-related matters” in Ontario.

Municipalities need more tools and resources to address these illegal cannabis businesses, the motion read, including “exploring options to strengthen enforcement measures, increase penalties for non-compliance, and improve collaboration between municipalities and provincial authorities.”

The illicit market in Ontario has grown considerably in the past year, and many retailers and other cannabis industry participants have been calling on the province to do more. By some estimates, several hundred new, unlicensed retailers have begun operating in different parts of Ontario, with close to 100 in Toronto alone. While some have faced enforcement, many have not, causing frustration for licensed retailers who incur numerous fees in order to operate with the province’s approval.

Grant’s comments to council echo those of Toronto cannabis store owner Paul McGovern, a former police officer with Toronto Police Services who stepped down in 2018 to open Vertie Cannabis. McGovern told StratCann last year that he believes Ontario needs more of a province-wide approach to enforcement, similar to the approaches provinces like British Columbia and New Brunswick have taken.

StratCann reached out to representatives at the City of Toronto in 2024, and their response revealed a need for the province to review the Cannabis Control Act, which has not been updated since before legalization.

“In March 2024 Toronto City Council requested the Province of Ontario undertake a comprehensive review of the Cannabis Control Act, 2017, in consultation with municipalities, including roles and responsibilities, funding, and enforcement, and addressing unlicensed cannabis establishments,” said Shane Gerard, Senior Communications Coordinator. “The Cannabis Control Act, 2017 has not undergone a comprehensive review since it was introduced seven years ago.”

He added that the province is responsible for licensing and regulating private cannabis retail stores through the AGCO, which in turn enforces the regulations. Further, Gerard said that the city does, in fact, go after property owners.

“The City can, and does, file charges against property owners who are in contravention of the Cannabis Control Act. Individuals charged can face fines of up to $250,000 and face imprisonment of two years (minus one day).”

The city also pointed out that the current Cannabis Control Act provides limited authority to municipal by-law officers.

“These officers do not have arrest powers and are not permitted or trained to use force while carrying out enforcement activities. This makes the enforcement of unlicensed cannabis dispensaries challenging and presents health and safety risks to officers.”

h/t Toronto Star

Canada’s medical cannabis market remains steady, exports continue to increase

The number of client registrations with federally licensed sellers of cannabis for medical purposes continued to remain fairly stable from March 2023 to June 2024.

Health Canada’s newest figures for the medical cannabis market showed only a 1% decline from 180,878 in March 2023 to 179,931 in June 2024. 

Meanwhile, the number of individuals registered with Health Canada for personal and designated cultivation of cannabis for their own medical purposes continues to increase. There were 15,726 such registrations in March 2024 and 16,609 in June 2024, a 6% increase.

The majority of the increase, 883 registrations for personal/designated production, came from three provinces. Ontario saw the most, with an increase of 329 registrations, Quebec accounted for 248, and British Columbia had 177.

The average daily amount of cannabis authorized by health care practitioners was again 2.4 grams per day. This amount has averaged around 2.0 and 2.4 grams per day since legalization began in October 2018.

As of June 2024, the average daily amount authorized by health care practitioners for individuals registered with Health Canada for personal or designated production was 34.6 grams per day, up from 33.0 grams per day as of December 2023

Health Canada continues to express concern at this growing discrepancy in authorized daily totals of cannabis, engaging with provincial colleges of physicians, scrutinizing applications, and inspecting authorized production sites. 

Health Canada has ramped up inspections of such licences, with more than 300 in the last two years. The most recent annual report also included 20 compliance and enforcement activities (other than inspection) for registered personal and designated production of cannabis for medical purposes, such as conducting seizures and destructions.

Of the 160 inspections of registered personal and designated production of cannabis for medical purposes locations in 2023-2024, 74 were in British Columbia, 63 in Ontario, 18 in Quebec, and five in New Brunswick. In the previous year, the majority of such inspections (115 out of 170) were in Ontario.

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As of June 2024, 4,621 healthcare practitioners were associated with registrations made in the previous twelve months with federally licensed sellers, down from 4,879 as of December 2023. 

There were 1,010 health care practitioners (HCPs) associated with active personal/designated production registrations, up from 941 as of December 2023. Of these, 232 healthcare practitioners authorized amounts equal to or above 25 grams per day, up from 222 as of December 2023. The number of HCPs associated with amounts equal to or above 100 grams per day dropped from 13 as of December 2023 to 8 as of June 2024.       

The majority (78%) of HCPs having authorized amounts equal to or above 25 grams per day were still located in British Columbia and Ontario. Once again, 100% of HCPs having authorized amounts equal to or above 100 grams per day were located in British Columbia and Ontario.

The export market

Exports of cannabis for medical purposes continued to show significant increases. There were 67,475.28 kilograms of dried cannabis exported to the international market in the first six months of 2024 and 79,279.75 kilograms exported in 2023.

Exports of cannabis oil for medical purposes have also increased significantly in the last few years. In the first six months of 2024, Canada exported 10,489.38 litres of cannabis oil, and in 2023, 7,078.9 litres. In September 2023 alone, 1,011,74 litres were exported, the highest month on record.

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Cannabis insolvency conference comes to Toronto

A cannabis conference focused on navigating Canada’s distressed cannabis market is coming to Toronto on January 29.

Insolvency Insider, an online publication focused on the Canadian market, is hosting a half-day conference from 8:30 a.m. to 12 p.m. The conference will include a handful of panels examining industry challenges and strategies for managing them. 

Bankruptcies, insolvencies, and restructuring are becoming more common in Canada’s cannabis industry, even as new licences continue to come in every month.

The event is at the EY Tower at 100 Adelaide Street West. It is free for industry professionals and about $300 for insolvency professionals. Panels will feature experts from industry experts and executives, the OCS, and the CRA.

The three panels are:

High Stakes: The Cannabis Industry’s Current Market Landscape featuring Mauricio Zelaya (Ernst and Young ), David Hyde (Hyde Advisory), and David Goldstein (Stoke Inventory Partners)

This panel will provide an overview of the financial and operational challenges facing Canada’s cannabis industry, including oversupply, pricing pressures, regulatory hurdles, and shifting consumer demand. Industry executives and market analysts will share insights into how these factors have led to distress across the sector. Attendees will gain an understanding of the forces driving the current wave of insolvencies and business restructurings.

Turning Over a New Leaf: Restructuring Strategies and Executive Insights with Larry Ellis (Miller Thomson LLP), Karen Fung (Ernst & Young), and Howard Steinberg (Steinberg Advisory Corp)

This panel will combine the expertise of insolvency professionals and cannabis industry executives to explore practical strategies for navigating financial distress and operational challenges in the cannabis sector. Topics will include leveraging restructuring tools such as CCAA and BIA proceedings, addressing cannabis-specific licensing and asset valuation complexities, and stabilizing businesses through operational streamlining and strategic partnerships. Panelists will share real-world case studies and offer actionable advice on managing financial challenges, diversifying product lines, and preparing for long-term success in this evolving market.

After the Restructure: Challenges and Opportunities Ahead featuring Shawn Dym (York Plains Investment Corp.), Trevor Dayton (Ontario Cannabis Store), Robert McKenzie-Kerr (Canada Revenue Agency), and Gwen Keating (Canada Revenue Agency)

This fireside chat will explore life after a cannabis restructuring, featuring insights from an industry executive who has successfully navigated the process. Discussions will focus on rebuilding trust, managing compliance, and addressing operational pain points. Representatives from the Department of Justice, Canada Revenue Agency and the Ontario Cannabis Store will also share their thoughts so that attendees can gain a comprehensive view of the challenges and opportunities for businesses aiming to rebuild and thrive in the evolving cannabis market.

Featured image via Google Maps.

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Week in Weed – January 11, 2025

This week at StratCann, we examined the newest sales and production figures from Health Canada, the SLGA removed some storage requirements for retailers and wholesalers in Saskatchewan, and Tilray Medical won a tender to supply medical cannabis to Luxembourg.

Crystal Cure’s Jonathan Wilson pondered whether a new Conservative government in Canada could address cannabis industry concerns, and in a year-end recap, we noted that micros were once again the most popular licence type in 2024.

In financial news, Tilray shared their Q2 2025 results.

In law enforcement news, an Ontario man received six months house arrest for cannabis trafficking and could face deportation to China, and the RCMP and CBSA arrested passengers attempting to smuggle over $175,000 of cannabis to the UK.

In other cannabis news 

MediPharm Labs Corp. announced a commercial agreement with Laboratório Teuto, a pharmaceutical manufacturer and marketer in Brazil, expanding MediPharm’s presence in the country. 

Canopy USA, LLC announced that, effective January 6, 2025, Mr. M. Brooks Jorgensen has been appointed as the company’s first-ever President. Luc Mongeau also took his spot as Canopy’s newest CEO, effective January 6, 2025

Village Farms International, Inc. and Hemp for Victory announced that they jointly filed a Request for Reconsideration of their prior motion to disqualify and remove the US Drug Enforcement Administration (DEA) from its role as a proponent of the proposed role to reschedule cannabis in the US from a Schedule I to a Schedule III drug. The initial motion to disqualify was filed on November 18, 2024 and subsequently denied.  

CannabisNB stores were impacted by a technical issue with its point-of-sale system and a potential cyber threat, but remained open on a cash-only basis. 

The owners of a building housing a bylaw-breaking personal/designated cannabis facility in Aurora, Ontario have withdrawn an appeal to the Ontario Land Tribunal.

Cannabix Technologies Inc. says that it has made significant updates to its Cannabix Marijuana Breathalyzer technology to meet suggested emerging regulatory requirements in preparation for marketing, with a focus on the US market.  

Ben Kaplan, the editor at Kind Magazine, recently released a book on cannabis legalization, To Catch a Fire, and is hosting a book signing at El Mocambo, 464 Spadina Ave, Toronto, on Tuesday, January 14th at 7 PM EST.

Aurora Cannabis Inc. is launching an internship program at Aurora’s leading EU-GMP facility in Leuna, Germany. In partnership with Erfurt University of Applied Sciences, students of the Horticultural Crop Production course will gain hands-on experience on-site and deepen their understanding of medical cannabis cultivation. 

HYTN Innovations Inc. announced the receipt of an initial purchase order under manufacturing and pricing agreements with SNDL Inc. Under the executed agreements, HYTN will utilize EU Good Manufacturing Practice (EU GMP) to process both bulk and finished cannabis products for SNDL. 

A new study, Perceived Risk of Medical Cannabis and Prescribed Cannabinoids for Chronic Pain: A Cross-Sectional Study Among Quebec Clinicians, was published in the journal Cannabis.  

The CBC looked at the recent testing done by RPC of illicit cannabis vapes in New Brunswick.

Health Canada released their 2023 report on cannabis adverse reactions. In 2023, Health Canada received 128 reports of adverse reaction reports (including duplicates, such as multiple reporters of the same adverse reaction) associated with cannabis as a suspected substance. Out of the 128 reports, 56 were unique cases associated with legal cannabis products. There were 44 reports of adverse reactions to cannabis involving the pediatric population (aged under 18 years). 

Canadian hemp grain producers continued to dominate the US market for hempseed-based products in 2024, shipping material valued at roughly $55 million over the northern border, according to the US Department of Agriculture (USDA). 

The Eastern Door, Kahnawake Community News reported a recent fire at a cannabis store in Mohawk Territory.

The Grass Hut, a cannabis store in Enderby, BC, provided a donation of turkeys for approximately 65 homes over the holidays, Splatsin First Nation said in a post on its website Tuesday, January 7. The Grass Hut operates without a licence from the BC government. 

Kelowna City Council will give initial consideration to rezoning a property that would allow Flora Cannabis to potentially open a fourth store in the city.

After operating under a temporary use permit since 2020, a downtown cannabis retailer, Epik Products Inc., wants to have its location rezoned by Prince George City Council starting at its Monday, January 13 meeting. 

The BC Bud Corporation announced a proposed non-brokered private placement to raise up to $1,000,000 through the sale of up to 13,333,333 units at a price of $0.075 per Unit.  

International cannabis news

Reuters ran a good overview of how the new Trump Presidency could impact the cannabis industry. Or not. 

A man in Portland, Oregon filed a $10,000 lawsuit against a cannabis store last week, saying an employee recommended a grossly excessive dose of THC that sent him to a local emergency room with vomiting, loss of motor function and an inability to walk on his own.And finally, Michigan cannabis sales decreased in December, reports New Cannabis Ventures. 

Cannabis sales and inventory figures through June 2024

The Government of Canada recently released newly updated sales and inventory figures for the cannabis industry, highlighting changing trends as the industry continues to mature. The new numbers are up-to-date through June 2024.

Inventory of unpackaged dried cannabis increased in April and May after six months of declines but dropped again slightly in June. Unpackaged dried cannabis still in production has remained relatively steady for some time now, with annual spikes in October due to outdoor cannabis harvests. 

Packaged inventory of dried cannabis with cannabis producers has remained relatively level since early 2022, with some seasonal fluctuations. 

Edible cannabis packaged inventory increased slightly in recent months, while sales of cannabis edibles have shown month-over-month increases in the first six months of 2024. Packaged inventory of cannabis edibles with provincial distributors and retailers has been slowly increasing since the end of 2022, as have sales. 

Packaged inventory of cannabis extracts was lower in April, May, and June 2024 compared to the three previous months, while sales of cannabis extracts have increased month over month since February 2024, following a decline from a spike in sales in December.

Packaged inventory of cannabis topicals has remained relatively steady for several months while sales show similar stability, except for a slight decline in March. Packaged inventory of cannabis topicals with provincial distributors and retailers has been declining since a peak at the end of 2022, except for a small spike around Christmas 2024.

Packaged inventory of cannabis plants with provincial distributors and retailers jumped significantly in April, May, and June 2024, as did sales. 

Packages of cannabis seeds saw a significant spike at the end of 2023, while packaged inventory with provincial distributors and retailers has been declining since a high water mark at the end of 2021, with a brief spike at the end of 2023. 

Packaged inventory of cannabis seeds with Federal licence holders fluctuated significantly in 2023 and increased in the first few months of 2024. 

The total building area for cannabis production has also continued to decline from a peak of 4.8 million square meters in November 2021 to 2.9 million as of June 2024. Federally licensed indoor production space for cannabis has also continued to decline from a peak of 2 million square meters in November 2020 to 1.3 million in June 2024. Licensed cannabis processing space has remained relatively steady for several years, from a peak of 526,726 million square meters as of May 2021 to 341,682 in June 2024.

Total approved outdoor production space reached a peak of 713 hectares in December 2021. There were 601 hectares approved as of June 2024.  

Retail sales of cannabis in Canada (non-adjusted) show a summer peak at $475.5 million, up slightly from $469 million in August 2023. Sales in October 2024 were $456.3 million, up from $451.2 million in the previous month. 

Saskatchewan removes some storage requirements for retailers, wholesalers

The Saskatchewan Liquor and Gaming Authority (SLGA) has sent a notice out to stakeholders regarding policy changes to cannabis secure storage requirements in the province.

As of January 7, 2025, permitted retailers and wholesalers in the province are no longer required to build separate cannabis secure storage areas within their stores and warehouses.

Other aspects of the province’s facility security requirements such as alarms and camera systems remain in place. 

In addition, retail and wholesale permittees are no longer required to store cannabis in a separate secure storage area within the store or warehouse outside of operating hours. 

Type 2 integrated stores that operate 24 hours a day will need to keep all cannabis products locked up after authorized cannabis retailing hours. Integrated cannabis retail store permits are able to sell cannabis, cannabis accessories, and cannabis ancillary items alongside other goods or services, and a type 2 integrated permit is one that allows minors. 

The SLGA says the changes are in response to industry feedback and a review of other provincial policies. Alberta recently made similar rule changes for retailers.

Featured image of Modern Day Cannabis in Saskatoon.

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Could a new Conservative government in Canada address cannabis industry concerns?

Sooner or later, Canada will have an election in 2025. Increasingly, it seems like this could happen sooner rather than later. And if the polls are to be believed, the Conservatives will form government after an election. 

Regardless of which party is at the helm, a new government will dictate the future of the cannabis industry here in Canada.

Of course, many in my network are now discussing the Conservatives. Their traditional stance on cannabis and other legalized drugs isn’t typically one that would excite the industry, especially as many producers are currently in financial peril.

Now is the time to demonstrate what this industry has done despite the roadblocks and challenges intentionally placed in front of it. It is time to show that the concerns many had prior to legalization didn’t end up being real.

In the spirit of open-mindedness, I watched the entire 2-hour discussion Pierre Poilievre had with that other fella and I took notes throughout.

Suppose a Conservative party would consider getting rid of legalized cannabis or imposing conditions worse than what we currently have. In that case, they would have to explain what’s going to fill the huge multi-billion dollar hole that could be left in our economy. They’d have to explain why they are giving the power back to the illicit market, and they’d have to justify their leader making quotes like this, which apply to cannabis as much as any other industry:

“We have to stop growing the money supply and start growing the stuff money buys. Produce more energy, grow more food, build more homes.”

“We have to unleash the free enterprise system to produce more stuff of value.”

“Unleash the power of the free market.”

“I will need people to put pressure on the Senate to enact economic reform.”

“I will need people to put pressure on their mayors and local councillors to get out of the way and let us build.”

“I will need businesses to actually do their part. Our corporate Canada is so completely incompetent when it comes to politics.”

“They are going to have to start to fight for the policies that are good for their workers.”

“Fire your incompetent lobbyists and go to their people and actually make the arguments for the reforms that I’m talking about.”

This industry is a powerhouse that demands respect for its contributions to our economy and public health, especially in the face of ignorance and mismanagement. If any government, regardless of colour or stance, is willing to overlook that, then I don’t see them being better than anyone else.

-Jonathan Wilson


Jonathan Wilson is CEO of Crystal Cure Inc., a micro cannabis producer in Shediac Cape, New Brunswick, that recently closed its doors with plans for a future relaunch. 

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Micros again the most popular licence type in 2024

The number of new micro cultivators and processors licensed in 2024 outpaced standard licenses by almost a two-to-one ratio.

The numbers indicate an ongoing trend, also seen in the previous year, as micro licenses are generally processed faster and cost much less than a standard licence. Health Canada has also proposed increasing the canopy and processing capacity of micros, although an early election could impact these changes.

Licence updates in 2024

Health Canada issued 101 new licenses in 2024. Of these:

  • 62 were micros
  • 3 were nurseries
  • 36 were standard cultivator, and/or processor, and/or medical sales licenses

By our calculations, there were also notable changes on the other side of the equation:

  • 98 licenses Revoked on Request
  • 11 suspensions (6 of which were subsequently lifted)
  • 15 expirations
  • 8 Revocations by the Minister

This brings the total to 121 licenses either revoked or expired, meaning there was a net loss of 20 licenses in 2024.

Currently, there are 914 federal licenses. According to Health Canada only 322 of 808 cannabis excise licence holders were active and remitting excise duties to the CRA as of September 2023.

Product recalls

In 2024, there were 11 cannabis product recalls in Canada. The majority of these were due to labeling or packaging errors, such as incorrect product information or missing required details.

A smaller number involved quality assurance issues, including higher-than-allowable levels of microbials or missing a microbial test. One recall was issued for the presence of an unlabelled cannabinoid, hexahydrocannabinol (HHC).

It’s worth noting that all of these recalls were voluntary, reflecting proactive compliance by producers.

For comparison, there were 12 cannabis product recalls in 2023, and since legalization in 2018, there have been 80 recalls in total.

Featured image via Habitat Life, a micro producer in BC.

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Tilray Medical wins tender to supply Luxembourg with medical cannabis

Tilray Medical, a division of Tilray Brands, Inc., announced on January 6 that its German subsidiary, Tilray Deutschland GmbH, has secured a tender to supply Luxembourg with its cannabis flower. 

“We are honored to have been selected again to supply medical cannabis to Luxembourg,” said Denise Faltischek, CSO at Tilray and Head of International at Tilray Brands, in a company press release. “This is a testament to the unwavering dedication of our team in providing patients around the world with high-quality medical cannabis products.”

Luxembourg’s Ministry of Health and Social Security has authorized qualified health professionals to prescribe medical cannabis as a treatment option since February 2019. In a post on its website, the agency says that as of January 1, 2025, THC-rich flowering tops will no longer be available, but patients will still have access to CBD-rich cannabis flower and “balanced” THC and CBD flower, along with cannabis oil. 

Access to these products has been increasing since the program was introduced. There were 18 bottles of cannabis oil prescribed in 2022, 2,043 bottles in 2023, and 2,850 since January 2024, which has also contributed to the adjustment of the program. The population of Luxemburg is around 675,000 people. 

In October 2024, the city released tenders for cannabis oil (“THC dominant”, “CBD dominant” and “THC/CBD balanced”) and medicinal cannabis in the form of dried flowering tops (“CBD dominant” and “THC/CBD balanced”).

In November 2024, Tilray Medical launched its first commercial-grown medical cannabis flowers from its Aphria RX GmbH facility in Germany. 

Tilray received the first cannabis cultivation licence issued under Germany’s new Cannabis Act in July 2024. This licence allows Aphria RX to cultivate and manufacture cannabis for medical purposes in Germany.

The cannabis company, which operates in Canada, the United States, Europe, Australia, and Latin America, was the first to receive a cannabis production licence in the country. Canadian cannabis company Aurora and the German company Demecan are also now licensed for production in the country. 

In February 2024, Germany passed the German Medical Cannabis Act, expanding the country’s medical cannabis laws.

Aphria RX has been present in the medical cannabis space in Germany since March 2019, when the company was awarded a licence for the cultivation of medical cannabis in Germany from the German Federal Institute for Drugs and Medical Devices (the “BfArM”).

Any company that wishes to cultivate, produce, trade, import, export, dispense, sell, otherwise place on the market, obtain or acquire cannabis for medicinal purposes or cannabis for medical-scientific purposes in Germany requires a permit from the German Federal Institute for Drugs and Medical Devices.

Tilray’s Q2 financial results are expected January 10. Tilray Brands, Inc. brought in $200 million in net revenue and gross profit of $59.7 million in the first quarter of 2025 but still saw a net loss of $34.7 million (all figures in US dollars).

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Week in Weed – January 4, 2025

This past week at StratCann, we examined Manitoba’s public feedback on the proposed home grow regulations, and the expectation of results from Health Canada’s cannabis testing program later this year.

We also looked at the rise in the popularity (and sophistication) of disposable vapes, and Simply Solventless’ plan to acquire Delta 9 Bio-Tech.

For our year-end, we recapped some of our most popular Canadian cannabis news stories of 2024, as well as creditor protection, bankruptcies, and acquisitions in 2024.

In financial news, we highlighted a timeline of Delta 9 Cannabis Inc. CCAA process, CanadaBis’ Q1 2025 results, and 1CM’s annual report.

Last but not least, our first company profile of 2025 is on New Brunswick’s RPC and its cannabis testing options for Canada.

In other cannabis news

Ontario is amending regulations under the Cannabis Licence Act, 2018, to reduce costs and red tape for authorized cannabis retailers who plan to sell their business and transfer their retail store authorization to another authorized retailer. The changes will streamline current licensing processes by reducing the time it takes for retailers, many of which are small independent businesses, to purchase an existing store. 

Also, new tax compliance attestation requirements for cannabis retail operator licences are now in effect in Ontario.

Due to planned upgrades, OCS.ca will be temporarily unavailable on the morning of Wednesday, January 8.

Business in Vancouver featured Hamid Shekarchi, Pure Sunfarms CFO, as part of their 40 under 40 series

Entourage Health Corp. announced that it entered into a definitive arrangement with 1001007762 Ontario Inc. and 2437653 Ontario Inc., pursuant to which the purchaser will acquire all of the issued and outstanding common shares of Entourage pursuant to a statutory plan of arrangement under the Business Corporations Act (Ontario). Entourage owns and operates a fully licensed 26,000F sq. ft. Aylmer, ON processing facility. 

Tilray CEO Irwin Simon was listed as the 30th highest-paid CEO in Canada in 2023 (most recent figures) in the Canadian Centre for Policy Alternatives’ January 2025 report, with a salary of nearly $2.6 million, along with $6.1 million in share-based awards and  $1.4 million in non-equity incentive plan compensations.

Shortly before 4 a.m. on December 31, Nottawasaga OPP officers were dispatched to a break-and-enter in progress at the Ultramar gas station and Uplift Cannabis store located at 165 Mill St. Police say the suspects fled the scene before officers arrived. 

High Tide recapped its key milestones of 2024, as did Greenway Greenhouse Cannabis Corporation.

The BC CSU has updated its enforcement stats as of December 29. Through 115 enforcement actions, the agency has collected $1.49 million in penalties and seized over $38.62 million in cannabis. It has conducted 367 educational visits, and as a result, 238 unlicensed stores have closed. CSU has investigated 1,647 websites involved in the illegal sale of cannabis and has disrupted 1,054 of those websites.  

A hearing date has been set in the Ontario Land Tribunal case regarding a bylaw-breaking medical cannabis licence holder in Aurora. The town initially charged the owner and tenant with illegally operating the business, against the town’s zoning bylaws and official plan, in October 2022. According to a town staff report, the facility had been running for more than four years, with the town first receiving complaints about the operation in July 2020.

International cannabis news

Here’s an interesting story in The Journal about the increase in seizures of BHO in Ireland. 

The unofficial “cannabis czar” of the US Congress, Earl Blumenauer, is now leaving Capitol Hill after 14 terms in Congress, fostering uncertainty about who will fill the void on cannabis policy in DC, reports Politico.

And finally, The Economist says America’s marijuana industry is wilting.

The biggest cannabis stories of 2024

The past year was another busy one for cannabis news in Canada. Here are a few of our most popular topics and stories of 2024. 

Wholesale prices rally

Canada’s wholesale market continues to shift from a buyer’s market to a seller’s market. While the beginning of cannabis legalization in Canada was characterized by a surplus of product, many in the industry say that trend has been shifting to a shortage in recent months. 

Regulatory changes

Another of the more significant stories of 2024 was Health Canada’s massive regulatory proposal in June. The proposed changes include regulatory amendments that align with the findings and recommendations from the federal government’s expert panel’s final report on the Legislative Review of the Cannabis Act.

The final draft of these proposed changes is expected sometime in 2025, but an early election could impact them or even cause them to die on the vine.

Israel and international markets

In January 2024, Israel opened an “anti-dumping” investigation into cannabis imports from Canada.

In July, the Israeli Government released its preliminary decision regarding accusations that Canadian cannabis companies are dumping low-cost cannabis products into the Israeli medical cannabis market, with the Canadian cannabis industry and Global Affairs Canada expressing disappointment with Israel’s report.

In November, a new report suggested adding up to 175% tax on Canadian cannabis imports, with the Canadian Cannabis Council and Global Affairs Canada raising several questions and concerns regarding the report, along with Israel’s Ministry of Health, which argued that tariffs on Canadian cannabis would harm patients and benefit the illicit market.

Not to be left out, similar concerns have been raised more recently by some producers in Australia.

Meanwhile, the export market into and through Germany is heating up, while Aurora and Tilray/Aphria operate two of the country’s three production facilities. Mother Labs also announced a plan to bring branded cannabis genetics to the German market.

In addition, a new retail cannabis project in Germany could be good news for Canadian cannabis exporters, and a Danish medical cannabis company is looking to bring its unique cannabis oil to Canada.

Provincial distributors streamlining supply

In July, the OCS announced that it was planning to begin reducing the number of products it carries in its warehouse by several thousand in the coming year-and-a-half as it moves to create a more efficient supply chain amid a glut of product.

The move is expected to begin in September. It comes as several other provincial distributors have made similar efforts to handle a growing number of products in limited storage space at central distribution warehouses. This is due to slowing market growth as demand seems to be reaching a saturation point. 

To address this, provincial distributors, like the OCS, LDB, AGLC, and MBLL, have been paring down their offerings and shortening the time they give products to grab consumer interest. 

In May, some businesses in Manitoba said they were caught off guard by the province’s recent “pause” on “controlled access” retail cannabis licences. In October, the province announced it was extending that pause for another 18 months

Fines and other penalties

The Alcohol and Gaming Commission of Ontario (​​AGCO) fined an Ontario cannabis retailer $100,000 for illegal “data deals.” The decision, posted by the AGCO on November 19, came following an initial issuance of an administrative penalty to Cannabis Xpress in April 2024. The topic struck a nerve among many in the industry who are frustrated by such “data deals.”

Several other types of enforcement actions were popular among StratCann readers.

In October, a BC pot shop was fined for selling cannabis at too low of a price.

In December, the AGCO issued a Notice of Proposal to suspend the Cannabis Retail Store Authorization for Montrose Cannabis in Pickering, Ontario, following inspections that revealed significant breaches of the Cannabis Licence Act, 2018 (CLA) and its regulations.

The Victoria Cannabis Buyers Club, an unlicensed medical cannabis dispensary that has been operating in Victoria since the 1990s, was issued a $3.2 million fine from the province

A cannabis store in Kelowna, BC received a one-week suspension for failure to ID minor, and another was fined $7,000 for failing to check ID, while there were two enforcement actions against BC Cannabis Stores.

Politics

In federal politics, the industry has continued to fruitlessly wonder if Trudeau even remembers that he legalized cannabis. In April, Trudeau said that concerns (mostly from Conservatives) over cannabis legalization violating international treaties were unfounded.

In June, a Conservative MP said he would vote to recriminalize cannabis if given a chance. In November, Trudeau and Poilievre traded barbs over the latter’s attempt to conflate cannabis legalization with the opioid epidemic.

Many of our readers also enjoyed our satirical takes on this topic for last year’s April Fools Day. 

Unfortunately, cannabis appears to no longer be an election issue

Is the black market making a comeback?

Meanwhile, we looked at the illicit and unregulated cannabis market, which, despite significant declines since legalization, continues to have a foothold, especially online. Retailers in Ontario say they are frustrated by the recent increase in unlicensed stores returning to local neighbourhoods.

In addition, the CBSA has seized thousands of kilograms of cannabis in the first half of 2024-2025.

Cannabis jobs update – January 2025

As we begin 2025, the cannabis industry continues to offer a variety of opportunities for professionals across the sector. January is a time when many businesses are focused on strengthening teams to set the tone for the year ahead.

In our January 2025 roundup, you’ll find openings spanning cultivation, retail, operations, compliance, and more. Whether you’re looking to grow your career or explore a new role, these positions could be a great fit.

Here’s what we’ve found for new job postings in Canada’s cannabis industry.

Cannabis Producers/Brands

British Columbia

DUNN Cannabis in Abbotsford is hiring a Quality/Record keeping specialist.

Aurora Cannabis Inc. is looking for a Maintenance Manager and a Cultivation Technician at their facility in Comox and a Plant Work Technician in Pemberton.

Tilray is looking for a Production Associate in Nanaimo.

Sugar Cane Cannabis is hiring a Cannabis Trimmer in Williams Lake.

White Ash Group is looking to recruit a Head Grower for an indoor facility located in Mission.

Unite Biotechnical Ltd., seeks to hire a Cannabis Processing and Extraction Technician in Central Saanich.  

Alberta

ANC Solutions is seeking to hire a Cannabis Production Worker in Edmonton.

Doobie Cannabis in Calgary is looking for an Administrative Services Coordinator.

SNDL Inc. is looking to hire a Project Support and Communication Specialist in Edmonton.

Northside Grow Co. is looking for a Cannabis Packaging Assistant in Calgary.

Weed Me Inc. is hiring for a Key Account Manager in Edmonton.

Hybrid Infusions, the home of Virtue Cannabis, is looking for a Cannabis Cultivation Technician in Edmonton.

Saskatchewan

Decibel Cannabis Company Inc. is looking for a Quality Technician and a Plant Care Labourer in Battleford.

Organigram Inc. wants a Field Sales Representative in Regina.

There’s an opening for a Master Grower at Under the Sun Groweries Inc. in Clavet, SK.

Manitoba

Tilray is hiring a Warehouse Technician at Manitoba Harvest in Winnipeg, Manitoba.

Ontario

Northern Green Canada is hiring a Quality control technician in Brampton.

Aurora Cannabis Inc. is looking for a Team Lead, Cultivation in Townsend. 

BZAM Ltd. is looking for an ERP Specialist in Hamilton and an FP&A Analyst in Ontario. 

AHLOT & Cannabis Co-Pack are looking for a Packaging Specialist in Brantford. 

Organigram is hiring a Senior Manager, Financial Planning & Analysis in Toronto.

Sensi Brands Inc. is hiring a Student Ambassador for Queen’s University in Kingston.

Quebec

Les Entreprises Greentone Inc. is looking for a Warehouse Attendant in Bécancour.

Cannara Biotech Inc. is looking for a Quality Assurance Associate in Farnham.

In Pointe-Claire, QC, MTL Cannabis has an opening for a full-time Technician de Production.

Sumo Cannabis in Trois-Rivières, QC, has an opening for an Électromécanicien(ne) to work under the supervision of the Maintenance Manager.

Justefeu Inc. in Lachute, QC, is seeking a full-time Technicien de culture de cannabis.

New Brunswick

Organigram is looking for a Validation Specialist, a Plant Science Research Assistant, and an Executive Assistance & Office Coordinator in Moncton.

Purplefarm Genetics Inc. wants a Full-Time Technician in Fredericton, as well as a full-time Compliance Specialist (Packaging).

Sana’a is seeking a full-time Cultivation Technician to join the team in Miramichi, NB.

Nova Scotia

Breathing Green is looking for a Quality Assurance Manager in Truro.

TEC Cannabis Services has a full-time Cannabis Trimming and Packaging position, located in Liverpool, NS.

PEI

PEI’s Canada’s Island Garden Inc. is looking for a full-time Brand Coordinator.

Cannabis Retail

There’s a posting for a full-time cashier at Kushi Cannabis located in St. Albert, Alberta.

Tokyo Smoke over in Brandon, Alberta, is looking for a part-time Budtender.

Delta 9 has an opening for a Cannabis Consultant in Winnipeg, Manitoba.

Also in Winnipeg, Manitoba, Post Life Inc. is looking for a full-time Budtender and Chronic Canada is seeking a part-time Budtender for their store on Ness Avenue.

Cannabis NB is looking for a casual Customer Experience Representative in Riverview, NB.

High Tide Inc. is seeking an experienced sales manager to fill its Manager of Provincial Cannabis Sales – Saskatchewan market role.

5 Buds Cannabis in La Ronge, Saskatchewan, is looking for a part-time Budtender.

Farmer Jane Cannabis Co. is looking for a new General Manager to add to their Saskatoon, SK, team.

The Joint Cannabis located in Winnipeg, MB, is looking for a full-time JR Operations Training Lead and a part-time Shift Supervisor.

Located in St. John’s, NL, Mernova Medicinal Inc. is recruiting for a Territory Sales Representative working remotely/on the ground promoting Mernova and the Ritual Green brand in Newfoundland.

The Herbary Cannabis Store in Whitehorse, YK, has an opening for a full-time Herbmaster as well as an Assistant Store Manager.

Other

Marigold PR, a B2B public relations agency specializing in cannabis, technology, construction, and manufacturing, has an opening for a remote, temporary, full-time PR Coordinator.

Located in Atholville, NB, SNDL has a full-time posting for an HVAC Technician.

The Ontario Cannabis Store (OCS) is looking for a Senior Business Transformation Analyst, a Senior Financial Analyst, and a Manager, Corporate Affairs, Policy & Government Relations in Toronto.

The Saskatchewan Liquor and Gaming Authority (SLGA) is seeking a temporary part-time Minor Test Shopper, to join its Cannabis Licensing and Inspections branch.

Tilray/Aphria is hiring a Grower/Agronomist in Portugal, a Head Grower Neumunster, Germany, and a Personal für den Anbau von Medizinal-Cannabis in Neumünster, Germany.

The Saskatchewan Liquor and Gaming Authority is seeking a temporary part-time Minor Test Shopper, Cannabis to join its Cannabis Licensing and Inspections branch.Apollo Applied Research in Elmsdale, NS, is searching for a Veteran Care Coordinator (Cannabis Clinic Administrator).